How to Create a Landing Page with MailerLite

A landing page is one of the most important web pages. Essentially, it is designed to convert visitors into subscribers or customers. Usually, it promotes a specific product or service or collects email addresses for a newsletter, for example. In this blog post, we will show you how to create a landing page with MailerLite. 

There are many reasons why you might need a landing page. For example, you might use a landing page to:

• Promote a new product or service
• Generate leads
• Collect email addresses for your newsletter
• Drive traffic to your website
• Sell products or services

MailerLite is a powerful email marketing tool that also includes a landing page builder. This makes it easy to create professional-looking landing pages without any coding experience.

What is MailerLite?

MailerLite is an email marketing and landing page builder platform that helps businesses grow their audience and increase sales. With MailerLite, you can create beautiful and engaging emails, landing pages, and forms, and automate your marketing campaigns. MailerLite is easy to use and affordable, making it a great option for businesses of all sizes.

Here are some of the features of MailerLite:

• Email marketing: MailerLite helps you create and send beautiful, engaging emails to your subscribers. You can use MailerLite to send newsletters, promotional emails, and abandoned cart emails.
• Landing page builder: MailerLite’s landing page builder makes it easy to create professional-looking landing pages that convert. You can choose from a variety of templates and customize the design to fit your needs.
• Forms: MailerLite’s forms make it easy to collect leads and subscribers. You can use MailerLite to create contact forms, sign-up forms, and opt-in forms.
• Automation: MailerLite’s automation features help you create and send automated marketing campaigns. You can use MailerLite to send welcome emails, abandoned cart emails, and birthday emails.
• Analytics: MailerLite’s analytics features help you track the performance of your email marketing campaigns. You can use MailerLite to track open rates, click-through rates, and unsubscribe rates.
• For a complete list of features, check out this review of Mailerlite.

Some of the benefits of using MailerLite to create landing pages include:

• Ease of use: MailerLite’s landing page builder is easy to use, even if you don’t have any coding experience.
• Affordability: MailerLite is very affordable, especially for small businesses and startups.
• Powerful features: MailerLite offers a wide range of features that can help you create effective landing pages, such as A/B testing, analytics, and integrations with other popular marketing tools.

How to create a landing page in MailerLite

To create a landing page in MailerLite, you will need to:

1. Log in to your MailerLite account.
2. Click on the “Sites” tab.
3. Click on the “Create a landing page” button.
4. Give your landing page a name.
5. Choose a template for your landing page.
6. Add your content to your landing page.
7. Customize the design of your landing page.
8. Publish your landing page.

Here are some tips for creating a successful landing page:

• Make it clear what you want your visitors to do. What is the goal of your landing page? Do you want visitors to sign up for your email list, download a free ebook, or purchase a product? Make sure your call to action is clear and concise.
• Use strong visuals. Images and videos can help to break up text and make your landing page more visually appealing. They can also help to grab attention and make your landing page more memorable.
• Offer a clear and valuable incentive. What will visitors get in return for taking the action you want them to take? Make sure your incentive is clear and valuable enough to convince visitors to take action.
• Keep your landing page simple and easy to read. Don’t overload your landing page with too much text or information. Visitors should be able to quickly scan your landing page and understand what you’re offering and what you want them to do.
• Test and optimize your landing page. Once you’ve created your landing page, you should test different versions of it to see what works best. You can test different headlines, calls to action, and incentives to see what gets the best results.

Here are a few of the many different types of landing pages:

• Lead generation landing pages: These landing pages are designed to collect email addresses and other contact information from visitors. They often offer a free ebook, whitepaper, or other valuable resource in exchange for the visitor’s information.
• Sales landing pages: These landing pages are designed to sell products or services. They typically feature a clear call to action, such as “Buy Now” or “Sign Up.”
• Opt-in landing pages: These landing pages are designed to get visitors to subscribe to a newsletter or other form of email marketing. They often offer a free gift or other incentive in exchange for the visitor’s email address.
• Book a call landing pages: These landing pages are designed to get visitors to book a call with a sales representative. They typically feature a short form that asks for the visitor’s name, email address, and phone number.
• Free trial landing pages: These landing pages are designed to get visitors to sign up for a free trial of a product or service. They typically feature a clear call to action, such as “Start Your Free Trial” or “Sign Up Now.”

Here are some additional benefits of using MailerLite for creating landing pages:

• Mobile-friendly: MailerLite’s landing pages are mobile-friendly, so they will look great on any device.
• SEO friendly: MailerLite’s landing pages are optimized for search engines, so they can help you improve your website’s ranking in search results.
• Conversion tracking: MailerLite provides detailed analytics on your landing pages, so you can track your results and see what’s working and what’s not.

Interested in trying to create landing pages with Mailerlite? Then wait no more and sign up for a free trial of Mailerlite! MailerLite is a great tool for creating landing pages that are both effective and attractive.

Reviewing Mailerlite: Our Methodology

Choosing the right email marketing service is more than just picking a tool for sending emails. It’s about finding a solution that enhances your marketing strategy, streamlines communication, and drives engagement. Here’s how we evaluate and review email marketing tools to ensure you get only the best information before you make a decision:

1. User-Friendly Interface: We prioritize tools that offer a drag-and-drop editor. This feature is crucial for crafting unique email templates effortlessly, eliminating the need for extensive coding knowledge.
2. Versatility in Campaign Types: The ability to support various email formats is key. Whether it’s standard newsletters, A/B testing capabilities, or setting up autoresponders, versatility is a significant factor in our evaluation.
3. Advanced Marketing Automation: From basic autoresponders to more complex features like targeted campaigns and contact tagging, we assess how well a tool can automate and tailor your email marketing efforts.
4. Efficient Sign-up Form Integration: A top-tier email marketing tool should allow easy integration of sign-up forms on your website or dedicated landing pages, simplifying the process of growing your subscriber list.
5. Autonomy in Subscription Management: We look for tools that empower users with self-managed opt-in and opt-out processes, reducing the need for manual oversight and enhancing user experience.
6. Seamless Integrations: The ability to seamlessly connect with other essential platforms – such as your blog, e-commerce site, CRM, or analytics tools – is a critical aspect we examine.
7. Email Deliverability: A great tool is one that ensures your emails actually reach your audience. We assess the effectiveness of each tool in bypassing spam filters and ensuring high deliverability rates.
8. Comprehensive Support Options: We believe in tools that offer robust support through various channels, be it a detailed knowledge base, email, live chat, or phone support, to assist you whenever needed.
9. In-depth Reporting: Understanding the impact of your email campaigns is vital. We delve into the kind of data and analytics provided by each tool, focusing on the depth and usefulness of the insights offered.

Learn more about our review methodology.

References

• https://www.mailerlite.com/features/landing-pages
• https://www.mailerlite.com/help/how-to-create-a-landing-page
• https://www.mailerlite.com/landing-page-examples