How to Create a Welcome Email in MailerLite

A welcome email is a type of email that is sent to new subscribers to introduce them to your company or product. As it is the very first impression you make on new customers or subscribers, it’s very important to make sure they sound as welcoming as possible.

A well-written welcome email can help you:

• Increase open rates
• Get more subscribers to click through to your website
• Drive more sales

MailerLite is an email marketing platform that makes it easy to create and send welcome emails. With MailerLite, you can:

• Create beautiful and professional emails using their drag-and-drop email builder
• Personalize your emails with subscriber data to make them more relevant and engaging
• Track the results of your emails to see what’s working and what’s not

What is MailerLite?

MailerLite is a great option for businesses of all sizes that are looking for an easy-to-use, affordable email marketing platform. MailerLite offers a free plan that allows you to send up to 12,000 emails per month to up to 1,000 subscribers.

Paid plans offer additional features, such as:

• Segmentation: Segment your subscribers based on their interests, demographics, or other criteria to send them more relevant and targeted emails.
• Automation: Automate your email marketing campaigns so that they are sent automatically to subscribers based on their actions, such as signing up for your newsletter or making a purchase.
• Reporting: Get detailed reports on the performance of your email marketing campaigns so you can see what’s working and what’s not.

Here are some additional benefits of using MailerLite:

• Easy to use: MailerLite is a very easy-to-use platform, even for beginners. The drag-and-drop email builder makes it easy to create beautiful and professional emails, and the reporting tools make it easy to track the results of your campaigns.
• Affordable: MailerLite is very affordable, especially for small businesses. The free plan is a great option for businesses that are just starting out, and the paid plans are very reasonably priced.
• Great customer support: MailerLite has excellent customer support. If you have any problems or questions, you can get help from their team of experts 24/7.
• To find a full list of MailerLite Benefits, check out this MailerLite Review.

How to create a Welcome Email in MailerLite?

Step 1: Create a welcome email automation

1. Go to MailerLite and click on the Automation tab.
2. Click on the Create workflow button.
3. Give your workflow a name.
4. Select the trigger When a subscriber joins a group.
5. Select the group that you want to send the welcome email to.
6. Click on the Save button.

Step 2: Write your welcome email

1. Click on the Add step button and select Email.
2. Enter a subject line for your email.
3. Write the body of your email. Be sure to:
   • Introduce yourself and your business.
   • Thank the subscriber for signing up.
   • Tell the subscriber what they can expect from your emails.
   • Include a call to action, such as inviting them to visit your website or subscribe to your newsletter.
4. Click on the Design email button to preview your email.
5. Click on the Send button to send your welcome email.

Here are some tips for writing a great welcome email:

• Personalize your welcome emails as much as possible. This means using the subscriber’s name in the subject line and body of the email.
• Keep your welcome emails short and sweet. People are more likely to read and engage with short emails.
• Use a strong call to action in your welcome emails. This could be anything from inviting the subscriber to visit your website to subscribe to your newsletter.
• Track the results of your welcome emails. This will help you see what’s working and what’s not so you can improve your future emails.

Here are a few examples of welcome emails created with MailerLite:

• Example 1:

Subject: Welcome to the MailerLite Community!

Hi [subscriber name],

Thanks for signing up for the MailerLite community! We’re excited to have you on board.

Here’s what you can expect from us:

• Weekly tips and advice on email marketing
• Exclusive discounts and offers
• Access to our growing community of email marketers

We hope you’ll find our content helpful. If you have any questions, please don’t hesitate to contact us.

Thanks again for joining us!

The MailerLite Team

• Example 2:

Subject: Welcome to [Company Name]!

Hi [subscriber name],

Thanks for signing up for our email list! We’re excited to have you as part of our community.

As a thank-you for signing up, we’re giving you a 10% discount on your first purchase. Just use the code WELCOME10 at checkout.

We hope you enjoy our products and services. If you have any questions, please don’t hesitate to contact us.

Thanks again for joining us!

The [Company Name] Team

As you can see, these emails are personalized, short, and to the point. They also include a strong call to action, inviting the subscriber to visit the MailerLite website or subscribe to their newsletter.

These are just a few examples of welcome emails created with MailerLite. Are you ready to create your own welcome email in MailerLite? If yes, then go ahead and sign up for a free MailerLite account today and start creating!

Reviewing Mailerlite: Our Methodology

Choosing the right email marketing service is more than just picking a tool for sending emails. It’s about finding a solution that enhances your marketing strategy, streamlines communication, and drives engagement. Here’s how we evaluate and review email marketing tools to ensure you get only the best information before you make a decision:

1. User-Friendly Interface: We prioritize tools that offer a drag-and-drop editor. This feature is crucial for crafting unique email templates effortlessly, eliminating the need for extensive coding knowledge.
2. Versatility in Campaign Types: The ability to support various email formats is key. Whether it’s standard newsletters, A/B testing capabilities, or setting up autoresponders, versatility is a significant factor in our evaluation.
3. Advanced Marketing Automation: From basic autoresponders to more complex features like targeted campaigns and contact tagging, we assess how well a tool can automate and tailor your email marketing efforts.
4. Efficient Sign-up Form Integration: A top-tier email marketing tool should allow easy integration of sign-up forms on your website or dedicated landing pages, simplifying the process of growing your subscriber list.
5. Autonomy in Subscription Management: We look for tools that empower users with self-managed opt-in and opt-out processes, reducing the need for manual oversight and enhancing user experience.
6. Seamless Integrations: The ability to seamlessly connect with other essential platforms – such as your blog, e-commerce site, CRM, or analytics tools – is a critical aspect we examine.
7. Email Deliverability: A great tool is one that ensures your emails actually reach your audience. We assess the effectiveness of each tool in bypassing spam filters and ensuring high deliverability rates.
8. Comprehensive Support Options: We believe in tools that offer robust support through various channels, be it a detailed knowledge base, email, live chat, or phone support, to assist you whenever needed.
9. In-depth Reporting: Understanding the impact of your email campaigns is vital. We delve into the kind of data and analytics provided by each tool, focusing on the depth and usefulness of the insights offered.

Learn more about our review methodology.

References

• https://www.mailerlite.com/automation-examples/welcome-new-subscribers-or-customers
• https://www.mailerlite.com/automation-templates/simple-welcome-email