Facebook still reigns supreme in the social media universe and is, without question, one of the most powerful social media platforms available. It’s common knowledge that Mark Zuckerberg co-founded Facebook (originally called “The Facebook”) back in 2004, and the company rapidly expanded.
In 2009 Facebook bought Instagram, then in 2014, it acquired Whatsapp. In October 2021 “Facebook Inc” the parent company of all three platforms, changed its name to Meta.
Has the bubble now burst now? Since becoming Meta, the company has shed a whopping $700 billion since its market peak value of $1 trillion in September 2021.
Despite this catastrophic dip in value, Facebook continues to hold on tight to its title as the world’s most popular social media platform.
Here, I’ve compiled 55+ up-to-date Facebook statistics for 2024 to give you a comprehensive insight into the current state of the world’s favorite social media platform.
General Facebook Statistics
First, let’s kick off with a collection of general Facebook statistics and facts for 2024:
- Facebook’s Q3 2023 advertising revenue was $33.6 billion, 23% higher than in Q3 2022.
- There are 1.98 billion daily active Facebook users
- On average, there were 2.09 billion Daily Active Users (DAUs) for September 2023, an increase of 5% compared to September 2022.
- In January 2024, Meta’s stock value was close to $370. Its highest stock price was $382.18 (on 09-07-2021)
- Facebook still reigns supreme, ahead of runner-up Instagram and third-placed TikTok
By Q3 2024, Facebook’s ad revenue amounted to $33.6 billion, 23% higher than in Q3 2022.
Facebook’s Monthly Active Users (MAUs) grew by 91 million to 3.04 billion in Q3 2023, compared to 2.95 billion in Q3 2022. It represents an increase of 3% year-over-year.
There were 2.09 billion Daily Active Users (DAUs) on average for September 2023, an increase of 5% compared to September 2022.
Reality Labs, Facebook’s VR and AR division, generated $210 million in revenue in Q3 2023, which is 26.3% less compared to the $285 million in Q3 2022.
Meta fired 21,129 employees since Q3 2022, which is a 24% reduction in headcount. The company now has 66,185 employees as of Q3 2023.
In January 2024, Meta’s stock value was close to $370. Its highest stock price was $382.18 (on 09-07-2021)
Facebook’s worldwide Average Revenue Per User (ARPU) was $11.23 in Q3 2023, which is 3% higher than in Q3 2022. In Q3 2022, Facebook’s ARPU was $10.90.
Facebook’s Average Revenue Per User (ARPU) in the U.S. and Canada was $56.11 in Q3 2023, the highest in the world. In Q3 2022, Facebook’s ARPU in the U.S. and Canada was $58.77. It’s a drop of 4.5% year-over-year.
The top five most popular Facebook pages are Facebook (189 million fans), Cristiano Ronaldo (168 million fans), Samsung (161 million fans), and Mr Bean (140 million fans).
India leads the way in total Facebook users, India boasts a total of 329 million Facebook users. That’s approximately 23.88% of India’s total 1.38 billion population
Threads from Meta is the fastest-growing social media platform in history (100 million users in just five days).
Facebook Usage Statistics
How do people use Facebook? Let’s check out the Facebook usage statistics for 2024
- 1.8 billion people use Facebook Groups every month
- Facebook’s highest engagement takes place Monday through Friday at 3 am, Tuesday at 10 am, and noon
- On average, Facebook pages with between 10k – 100k fans have an engagement rate of one per 455 followers
Facebook users generate 4 million likes every minute.
Every day, around 1 billion Facebook Stories are shared.
1.8 billion people use Facebook Groups every month.
Every 30 days, the average Facebook user likes 11 posts, leaves five comments, reshares one post, and clicks on twelve ads.
There are 203.7 million Facebook users in the US, and each person spends 33 minutes on average on the platform daily.
Facebook’s highest engagement takes place Monday through Friday at 3 am, Tuesday at 10 am, and noon. The worst day to post on Facebook is Saturday.
81.8% of users only use Facebook on a mobile device.
350 million photos are uploaded to Facebook every single day. That’s 250,000 per minute or 4,000 per second.
Each month, 20 billion business-related messages are exchanged on Facebook Messenger. In the US, there are currently 135.9 million Facebook Messenger users.
71% of Facebook users go on the platform to stay updated with loved ones, while over 59% also stay informed of current news and events.
Facebook Marketplace is available in 70 countries worldwide and is accessed by over 800 million users monthly. This includes one out of three people in the US.
The average Facebook post enjoys an organic reach of 6.4 likes.
More than 50% of the world’s population speaks a language that isn’t one of the top ten worldwide spoken languages. Therefore, Meta is currently teaching AI to translate 100s of languages in real-time instantly.
On average, Facebook pages with between 10k – 100k fans have an engagement rate of one per 455 followers. Pages with over 100k fans have one engagement per 2,000 followers.
Facebook User Demographic Statistics
Now, let’s deep diver into Facebook’s demographic statistics and facts for 2024:
- The largest age group using Facebook is 25-34-year-olds.
- Facebook’s top demographic is males aged 25-34 (17.6 percent of the global user base).
- Facebook’s 13 – 17-year-old user base has halved since 2015.
As of January 2024, 56.5% of Facebook’s user base was male, and 43.5% were female.
In January 2024, the largest age group using Facebook was 25 – 34-year-olds. The platform is used the least by 13-17-year-olds.
The top five leading countries based on Facebook audience size are India (349.7 million), the USA (182.3 million), Indonesia (133.8 million), Brazil (114.7 million), and Mexico (92.1 million).
In January 2024, 5.3% of total active Facebook users worldwide were adults aged 65 or older.
Facebook’s top demographic is males aged 25-34, making up 17.6 percent of the global user base.
Facebook’s top advertising audience is between 18-44 years old, with the most engagement being males ages 25 – 34 years old.
Facebook’s 13-17-year-old user base has halved since 2015. The exodus is largely attributed to young people moving over to TikTok.
74% of high-income earners use Facebook to seek diverse products to purchase. The high-income category includes those earning at least $75,000 per month.
Facebook Marketing Statistics
Here is a collection of Facebook marketing statistics and facts for 2024. Key takeaways:
- Consumers are 53% more likely to purchase from a brand that is easily accessible via Facebook Messenger
- 78% of US consumers say they discovered a new product by looking at Facebook
- When conducting research, 48.5% of B2B decision-makers use Facebook
There are over 200 million businesses with a presence on Facebook; however, only three million businesses currently advertise on Facebook.
62% of people claim their interest in a product increased after seeing it in a Facebook video.
Consumers are 53% more likely to purchase from a brand that is easily accessible via Facebook Messenger.
78% of US consumers say they discovered a new product by looking at Facebook, and 50% of consumers want to use Facebook Stories to discover new products.
There are over 60 million business pages on Facebook, and 93% of those businesses are active on the platform.
When conducting research, 48.5% of B2B decision-makers use Facebook.
Due to its high engagement, 81% of businesses prefer to use video for their Facebook marketing strategy.
Facebook is responsible for over a quarter of all digital ad spending; this is followed by Google (28.9%) and Amazon (10.3%).
10.15% of Facebook users use the platform specifically to seek out new products to buy.
Facebook Advertising Statistics
Finally, let’s discover some highly interesting advertising statistics for 2024:
- As of Q3 2023, Facebook’s ad revenue was $33.6 billion, which is 23% higher than in Q3 2022.
- In 2022, the average cost per ad click stood at $0.26 – $0.30.
- Facebook penalizes ads that don’t offer consumers a good ad delivery experience
Facebook’s Q3 2023 advertising revenue was $33.6 billion, which is 23% higher than in Q3 2022.
The average click-through rate of all Facebook ads is 0.90%. The industries with the highest click-through rates are Legal (1.61%), Retail (1.59%), and Apparel (1.24%).
Facebook ad costs, on average, $0.26 – $0.30 per click, $1.01 – $3.00 per 1000 impressions, $0.00 – $0.25 per like, and $0.00 – $5.00 per download.
With a $20,000 budget, an ad will reach around 750,000 people. This is a dramatic decrease from 2020, when the same budget would have gotten you a 10 million reach.
Every year, Facebook receives an extra 1 million advertisers.
Facebook penalizes ads that don’t offer consumers a good ad delivery experience. Generic ads won’t cut it. Therefore, advertisers need to be thinking about providing unique and personalized ads to catch the eye.
Out of all devices used for advertising, smartphones account for 94%. Facebook received 94% of its advertising revenue from mobile devices.
Revenue from mobile devices was at 94% in 2023. This is up from 92% in 2020.
About Author
Matt Ahlgren
Mathias Ahlgren is the CEO and founder of Website Rating, steering a global team of editors and writers. He holds a master's in information science and management. His career pivoted to SEO after early web development experiences during university. With over 15 years in SEO, digital marketing, and web developmens. His focus also includes website security, evidenced by a certificate in Cyber Security. This diverse expertise underpins his leadership at Website Rating.
WSR Team
The "WSR Team" is the collective group of expert editors and writers specializing in technology, internet security, digital marketing, and web development. Passionate about the digital realm, they produce well-researched, insightful, and accessible content. Their commitment to accuracy and clarity makes Website Rating a trusted resource for staying informed in the dynamic digital world.
Lindsay Liedke
Lindsay is the Chief Editor at Website Rating, she plays a pivotal role in shaping the site's content. She leads a dedicated team of editors and technical writers, focusing on areas such as productivity, online learning, and AI writing. Her expertise ensures the delivery of insightful and authoritative content in these evolving fields.