The Rise of Threads on Meta: Key Statistics & Trends for 2024

Meta’s Threads, launched by Mark Zuckerberg on July 6, 2023, is a text-based social media app that is often seen as a direct competitor to Twitter. The app is designed for sharing text updates and fostering public conversations. In this article, we will discuss some of the latest Threads statistics, facts, and trends.

Threads on Meta is a new social networking app that has taken social media by storm. In just three days of being available, the app was downloaded over 150 million times and had over 100 million active users. This makes Threads one of the fastest-growing social media apps in history.

What is it about Threads that has made it so popular? There are a few key factors:

First, the app is very easy to use. Users can quickly create and share posts with just a few taps.
Second, Threads is very focused on text-based content. This appeals to users who are looking for a more intimate and personal way to connect with their friends and followers.
Third, Threads is integrated with Instagram, which gives it a built-in audience of over 1 billion users.

Facebook Threads is particularly popular with Generation Z users, who are more likely to use text-based communication than older generations. However, Threads is not just for young people. In fact, the app’s user base is fairly evenly distributed across age groups.

Threads is still in its early stages, but it has the potential to be a major player in the social media landscape. If Meta can continue to add new features and improve the user experience, Threads could become a go-to app for people who want to connect with their friends and family in a more personal way.

Meta’s Threads Statistics, Facts, and Trends For 2024

Here’s a look at some of the most up-to-date Threads on Meta statistics.

Threads is the fastest-growing social media app in history.

Source: Time.com ^{^}

In the first 24 hours of its launch, Threads was downloaded over 30 million times. By the end of the first week, Threads had over 70 million users. In just five days, Threads had surpassed the 100 million user mark, making it the fastest-growing social media app in history.

Meta has set a goal of reaching over 1 billion users with Threads. Given Threads’ rapid growth, it is likely that Meta will achieve this goal sooner rather than later.

Threads is currently dominated by male users, with an estimated 68% of users being male.

Source: Search Logistics ^{^}

Threads’ Instagram accounts are heavily skewed towards male users, with an estimated 68% of accounts belonging to men and only 32% belonging to women. This gender disparity is noticeable and suggests that Threads is not as popular with female users as it is with male users.

Threads is the most popular in India.

Source: Insider Intelligence ^{^}

Based on July 2023 data, India is the largest market for Threads, with an estimated 33.5% of users coming from the country. Then, there’s Brazil with an estimated 22.5% of users coming from the country, followed by the United States (16.1%), Mexico (7.6%), and Japan (4.5%).

Twitter has threatened to sue Meta for copyright infringement over the Threads app.

Source: Semafor ^{^}

Twitter has accused Meta of copying a number of its features for Threads, including the ability to post text-only updates, the ability to create close groups, and the ability to share posts on other social media platforms. Twitter has also accused Meta of poaching its employees, who may have had access to confidential information about Twitter’s products.

Threads collects user data across 25 different categories.

Source: Dexerto ^{^}

Threads collects user data across 25 different categories, which is more than Twitter’s 17 categories. This suggests that Threads is collecting more personal information about its users than Twitter.

Threads collects data on a wide range of topics, including:

User activity: Threads tracks what users do in the app, such as the posts they view, the people they interact with, and the groups they join.
Device information: Threads collects information about the device users are using, such as the type of device, the operating system, and the device’s unique identifier.
Location data: Threads collects information about users’ location, such as their current city and their approximate location.
Contact information: Threads collects information about users’ contacts, such as their names, phone numbers, and email addresses.
Financial information: Threads collects information about users’ financial transactions, such as their purchase history and their payment methods.

Threads on Meta is not available in the European Union (EU).

Source: CNBC ^{^}

Threads is not available in the European Union (EU) due to regulatory uncertainty surrounding the app.

The EU has strict privacy laws that govern how companies can collect and use user data. Threads collects a lot of user data, and it is not clear whether the app complies with EU privacy laws. This uncertainty has led Meta to decide not to launch Threads in the EU at this time.

Threads was ranked in the TOP 5 of the Apple App Store in China just 1 day after its launch.

Source: SCMP ^{^}

Threads ranked fifth on the Apple App Store’s social networking category in China just one day after its launch. This is despite the app being blocked in China by the Great Firewall.

The Great Firewall is a system of internet censorship that is used by the Chinese government to control the flow of information online. Threads is blocked by the Great Firewall because it is seen as a threat to the Chinese government’s control over the internet.

Threads’ daily active users (DAUs) peaked at 49 million 2 days after launch, but cratered to just 9.6 million by August 1.

Source: Gizmodo ^{^}

Threads lost over 76% of its daily active users in just over a month, from 49 million on July 8 to 9.6 million on August 1, 2023. This is a significant decline, and it raises questions about the app’s long-term viability.

There are a number of possible explanations for Threads’ decline in DAUs. One possibility is that the app was simply not as popular as Meta had hoped. Another possibility is that the app suffered from technical problems that made it difficult to use. It is also possible that users were simply not interested in the app’s unique selling proposition (USP).

Threads could generate $8 billion in revenue by 2025.

Source: Reuters ^{^}

An analyst from Evercore ISI projected that Threads could generate $8 billion in revenue by 2025. This is based on the assumption that Threads can attract a large user base and that Meta can successfully monetize the app.

However, it is important to note that this is just an analyst’s projection. It is not guaranteed that Threads will actually generate $8 billion in revenue by 2025. There are a number of factors that could affect Threads’ revenue, including the popularity of the app, the competition from other social media platforms, and Meta’s ability to monetize the app.

Kim Kardashian is among Threads’ highest-followed users. She has over 10 million followers on the app.

Source: SportsKeeda ^{^}

Kim Kardashian, one of the most popular American social media stars, is among Threads’ highest-followed users.

Kim Kardashian has over 309 million followers on Instagram, making her one of the most followed people on the platform. She is also a successful businesswoman, with her own clothing line, fragrance line, and production company.

Kardashian joined Threads in July 2023 and quickly became one of the app’s most popular users. She has over 10 million followers on Threads, and her posts are often shared widely. Kardashian’s presence on Threads has helped to attract new users to the app, and it has also helped to legitimize the app in the eyes of other celebrities.

Users can post text of up to 500 characters and videos of up to 5 minutes in length.

Source: Meta ^{^}

Users can post text updates of up to 500 characters and videos of up to 5 minutes in length. This is a relatively short length, but it is enough to share a quick thought or idea. Users can also post videos of up to 5 minutes in length. This is a longer length, but it is enough to share a more detailed message or story.

The length restrictions on text updates and videos are in place to keep the platform from becoming cluttered. If users were allowed to post longer text updates and videos, the platform would become too difficult to navigate and use. The current length restrictions allow users to share their thoughts and ideas without overwhelming the platform.

Threads is currently available in over 100 countries and in 30 languages.

Source: CBS News ^{^}

Meta Threads’ availability in over 100 countries and in 30 languages makes it a truly global platform. This is important for Meta, as it wants to reach a wide audience with Threads. The app’s global reach could help Meta to attract new users and to grow its business.

Threads’ availability in over 100 countries and in 30 languages is a positive sign for the app. It shows that Meta is committed to making Threads a global platform. This could help Threads to attract new users and to grow its business in the future.

If you want to delete Threads, you will also have to delete your Instagram account.

Source: Gizmodo ^{^}

Threads is a standalone app that is linked to your Instagram account. This means that if you want to delete Threads, you will also have to delete your Instagram account.

Threads was designed as a companion app to Instagram. It allows users to share more personal and intimate content with their close friends and family. However, Threads is not a stand-alone app. It is linked to your Instagram account, which means that if you delete Threads, you will also delete your Instagram account.

Threads has one-fifth of Twitter’s weekly active user base.

Source: TechCrunch ^{^}

According to data from TechCrunch, Threads had 49 million daily active users (DAUs) in July 2023, which is one-fifth of Twitter’s weekly active user base (WAU) of 249 million in the same month.

Threads is most popular with Gen Z users.

Source: Enterprise Apps Today ^{^}

According to data from Meta, 68% of Threads users are Gen Z, which is defined as people born between 1997 and 2012. This is significantly higher than the percentage of Gen Z users on other social media platforms, such as Instagram (42%) and Snapchat (46%).

Threads is more popular on iPhones than on Android devices.

Source: Enterprise Apps Today ^{^}

According to recent data, 75% of Threads users use an iPhone, while only 25% use an Android device. This is significantly higher than the percentage of iPhone users on other social media platforms, such as Instagram (64%) and Snapchat (58%).

Meta Threads is free to use.

Source: Threads ^{^}

Threads is a free social media app that is designed for sharing more personal content than what would typically be shared on Instagram. It allows users to share photos, videos, and text updates with a select group of people, called “Close Friends.”

There are now an estimated 124 million Threads users.

Source: Quiver Quantitative ^{^}

According to Quiver Quantitative: Threads currently has 124 million users. This number has been steadily increasing since the app was launched. Threads is a relatively new app, so it is still too early to say whether it will be a success in the long term.

Threads has a disappearing content feature.

Source: LinkedIn ^{^}

Threads has a disappearing content feature. This means that the photos and videos users share will only be visible to their followers for a limited amount of time. This can be a good way to share more personal content without worrying about it being saved or shared by others.

Threads has a “Quick Share” feature.

Source: Meta ^{^}

The Quick Share feature allows users to share content from other apps directly to Threads. The Quick Share feature is a great way to share content from a variety of apps, including Instagram, Facebook, Twitter, and Snapchat. It’s also a great way to share content that you find on websites or in other places online.

Sources

If you are interested in more statistics, check out our 2024 Internet statistics page here.

Meta’s Threads Statistics, Facts, and Trends For 2024

Threads is the fastest-growing social media app in history.