Webflow is a very powerful website builder that allows you to design, build, and launch completely functional websites without coding. Boasting over 1,500 website templates, Webflow has something for everyone, no matter what industry or niche you need a website for.
But, with so many options, how can you possibly narrow it down to just one design?
If you have already read my Webflow review, then you know this is a website builder I strongly recommend. It’s a trusted website-building tool many design professionals use for themselves and their clients.
One thing is for sure, Webflow definitely delivers the goods when it comes to beautiful templates, but here’s the thing.
You have to pay for most of them. Sure, there are some free designs, but with only 48 to choose from, they’re a mere drop in the Webflow template ocean.
So are Webflows templates worth paying for? In many cases, I definitely think so.
This article showcases my carefully curated selection of winning Webflow templates. So, get ready to feast your eyes and discover them for yourself.
Why Choose a Webflow Starter Template?
Starting from a blank slate is never easy – even for seasoned web design pros – and having a template to build from makes everything faster and easier to create.
The great thing about templates is that you can use them as “done for you” sites and simply replace the existing information with your own, and you’re good to go. This is the fastest way to create a professional website, especially if you like the existing color palette, typography, and layout.
However, most people use a template as a base and customize and modify it until it’s fit for purpose. Either way, it’s a hugely convenient way to create a website, particularly if you lack inspiration.
Here are my top 12 Webflow templates you can start using today. My designs are not to your taste? Browse Webflow’s collection of templates yourself and see what inspires you.
Best Free Webflow Template
- Template Name: Mariela
- Template Author: Pablo Ramos
- Cost: Free
Mariela is a fully responsive, E-commerce-ready template with a pleasing design.
E-commerce sites can be tough to set up from scratch, so this template provides the ideal foundation upon which to build your store.
Smooth and responsive, this 100% free design will work with a wide variety of store types.
What Does the Template Feature?
- Fully responsive design on all devices
- Retina ready and optimized
- E-commerce ready
- Global color palette and typography
- Custom utility pages
- Page interactions and animations
- Fast and friendly support
- Free updates
What I Love About This Webflow Template
In my experience, free templates are often somewhat lackluster, but Mariela is an exception. This simple but effective layout is ideal for any type of E-commerce store. And if the soothing lavender palette isn’t to your taste, you can easily change it in the global settings.
The pages scroll effortlessly, and the scrolling image product pages are thoughtfully laid out and appealing to the user.
I like how the careful layout is uncluttered but still manages to provide the space to get all your information across.
And best of all? It’s free! Check out the live demo here. Browse all Webflow themes here.
Best Blog Webflow Template
- Template Name: T&T
- Template Author: Udesly
- Cost: $49 (single-use license)
A clean monochrome design for any type of blogger. It’s an ideal template for newspapers and magazines, thanks to its bold and clear typography.
This distinctive template has handpicked fonts and color palette and is 100% responsive. Easy to use, easy to edit, and super-fast on all types of devices. Any writer would be thrilled with this template.
What Does the Template Feature?
- Blog, about, authors, and contact pages included
- Stunning seamless scrolling with animated elements
- Background video capabilities
- Retina ready and fully optimized
- Custom 404 page and CSS grid
- Responsive design, slider, and navigation
- Handpicked color palette and typography
What I Love About This Webflow Template
T&T has that timeless feel of an old newspaper but brings it straight into the modern age with gorgeous, smooth-as-silk page animations that make it a joy to scroll through the page.
The thoughtful monochromatic color palette will look good with any writing topic and can easily be adapted to suit different styles. The sans-serif typography is as impactful as it is readable.
There’s plenty of space to highlight blog posts or news articles, along with an area on the first page to display popular posts. The layout has been carefully considered; it somehow crams in a lot of information without feeling cluttered or untidy.
Is it time to overhaul your blog? Check out the live demo here. Browse all Webflow themes here.
Best Photography Webflow Template
- Template Name: Crop
- Template Author: Elastic Themes
- Cost: $49
Crop is a template designed for professional photographers and suitable for other creative professions that need to showcase their work.
Fully responsive and smooth scrolling, this CMS-structured website is a joy to view and edit.
What Does the Template Feature?
- Home, gallery, services, blog, about, and contact pages ready to go
- CMS structure
- Ultra-smooth scrolling and animations
- Global swatches
- 100% customizable with editable style guides and utility pages
- Retina ready
- Fully responsive design
- Custom 404 page and CSS grid
What I Love About This Webflow Template
A good majority of photography websites are very dark in design with black or near-black backgrounds. This template is a refreshing break from the norm.
Stunningly simple, the homepage is a full-page photo reel that scrolls through several showstopping photos with a zoom-out animation that adds to the impact.
The gallery has a clean white background and reminds you of high-end art gallery websites. This template truly oozes quality and class. If you’re a top-end photographer, this is definitely the template for you.
Want to try out Crop for yourself? Check out the live demo here. Browse all Webflow themes here.
Best Fashion Webflow Template
- Template Name: Faraday
- Template Author: Elastic Themes
- Cost: $79 (single license)
Faraday has been designed with full E-commerce capabilities and is aimed at online shoe stores. However, it can be used for any type of E-commerce or fashion store – the choice is yours.
With urban overtones and a muted color palette, this template is most suited to casual streetwear for the everyday person.
What Does the Template Feature?
- CMS structure for products and blogs
- E-commerce optimized
- Glitch-free animations and page scrolling
- Global swatches, style guide, and utility pages
- Fully customizable
- Retina-ready and fully optimized
- Responsive design
What I Love About This Webflow Template
This is an effortlessly cool design without being intimidating or too trendy. It feels accessible to all individuals.
The product display images are nice and large, making it easy to see the finer details of the products you’re browsing, while the individual product pages have a thoughtful layout that’s easy to navigate.
I’m a big fan of the teal color palette, as I feel it perfectly compliments urban footwear. However, you can change the palette to match your own products.
Think Faraday has what it takes to make your online store shine? Check out the live demo here. Browse all Webflow themes here.
Best Digital Agency Webflow Template
- Template Name: Tempus
- Template Author: Masterthemes
- Cost: $129 (single-use license)
Ultra-premium and ultra-stylish, Tempus provides a dark theme with pops of bright color for use with many different websites.
Perfect for digital agencies to use for their clients, this modern theme has over 21 pages and 31 different sections to create a truly customized website that does everything that you need it to do and more.
What Does the Template Feature?
- CMS structure
- Over 21 pages, 31 sections and interactions, and 50+ blocks
- 14+ symbols and styles
- Three homepage designs
- Fully responsive
- Retina ready and optimized for high DPI screens
- Designed for strong usability and user experience
- Ultra-high resolution graphics
- Custom 404 page and CSS grid
- Fully customizable
What I Love About This Webflow Template
Tempus is a top-tier priced template, and for a good reason. The sheer choice of design elements that you get makes it worth every cent.
As far as templates go, they don’t get much more stylish and modern than this. The design is totally on trend and exactly something you’d expect to see from a high-end digital design agency.
The neon color palette stops the design from becoming too dark and moody and provides a lift exactly where needed.
I think this is the ideal template for agencies to use for clients too. It scrolls beautifully, has absolutely zero lag, and enough design choices to satisfy the most demanding of clients.
Does Tempus fit the bill? Check out the live demo here. Browse all Webflow themes here.
Best Marketing Agency Webflow Template
- Template Name: Duno 128
- Template Author: 128.digital
- Cost: $79 (single-use license)
Duno 128 is a highly visual template designed for creatives and marketing agencies. It provides a modern canvas on which to display portfolios and examples of work.
The design is fully responsive, user-friendly, and perfect for both web and mobile browsers.
What Does the Template Feature?
- Six unique homepages
- Dedicated pages including a blog, About Us, Team overview, portfolio, services, and more
- Optimized for seamless mobile use
- Fully responsive and retina ready
- Fully customizable with global typography and color palette
- SEO and speed optimized
- Three header and footer choices
- Includes Webflow CMS
- Custom 404 page and CSS grid
What I Love About This Webflow Template
Bold, contrasting colors are what makes this template pop from the page and instantly draw the eye over. And that is exactly what you need if you’re in the marketing industry.
Potential clients need to know instantly if you’re capable of creating show-stopping designs. After all, if you can’t get your own website to stand out, what hope do your clients have?
I really like how this template has taken a retro-style palette and placed it together in a contemporary style. The typography perfectly compliments the page while still being accessible and easy to read.
Can’t get enough of this colorful design? Check out the live demo here. Browse all Webflow themes here.
Best Food and Drink Webflow Template
- Template Name: Pauls
- Template Author: Nicolas Vanlerberghe
- Cost: $49 (single-use license)
Pauls is a contemporary yet simple template that focuses on showcasing what you have on the menu.
With a clean style and uncluttered page layout, Each menu item stands out in its own right. A neutral color palette and bold typography attract the eye and invite you in.
What Does the Template Feature?
- CMS ready
- Nine different template pages
- Custom utility pages including 404
- CSS grid
- Responsive design with interactive elements and animations
- Retina ready and fully optimized
- Forms and symbols included
- Global styles and color palette
- 100% customizable
What I Love About This Webflow Template
I love that this template looks simple on the surface, but scroll around, and you’ll be quietly delighted with the slick animated elements and rolling text. Despite its neutral theme, everything this website does draws you in and makes you want to try out the food right away.
I get easily overwhelmed with menus that have loads of options, and it feels like this design has taken that into consideration and deliberately created clean pages with no fuss or frills. Straightforward imagery, neat and tidy text.
Meanwhile, the rest of the template has plenty of calls to action, tempting you to make a booking to place an order right away. Just what you want from a food-based website.
Has this design made your mouth water? Check out the live demo here. Browse all Webflow themes here.
Best Entertainment Webflow Template
- Template Name: Night Life
- Template Author: wcopilot
- Cost: $49
Created for nightclubs, this creative template is designed for showcasing a club’s lineup and events or is a great solution for new venues needing a launch website.
With multiple choices for the homepage and a fast user experience, this versatile template can be used for different types of entertainment venues. The dark theme lets you set a contrasting color tone to perfectly encapsulate the mood and energy of your venue.
What Does the Template Feature?
- Three different homepage designs
- Seven different template pages
- Fully responsive and retina ready
- 100% customizable
- SEO and speed optimized
- Webflow CMS for blogs
- Simple to edit
- CSS grid
What I Love About This Webflow Template
This template makes me want to dust off my glow sticks and book a ticket to the next big night. The alluring dark theme with shaded highlights provides a stunning backdrop for the images and text to sit upon while the images have been filtered for a cohesive look.
Scrolling through the site, I found it was super easy to navigate, and the large size text made for clear reading despite the dark background.
The three different homepage styles are a nice touch giving you plenty of versatility without having to completely change the original design.
Is this template giving you Night Fever? Check out the live demo here. Browse all Webflow themes here.
Best Travel Webflow Template
- Template Name: Staycation
- Template Author: Aaron Grieve
- Cost: $49 (single-use license)
Staycation is a contemporary CMS-powered template for property, guesthouses, and hotel listings. It has been fully checked for accessibility meaning everyone can read it easily.
The template is set up and ready to go and includes property booking forms, all you need to do is overlay your own info, and you can start using it right away.
What Does the Template Feature?
- Fully responsive on all devices
- Retina ready and optimized
- Webflow CMS powered
- All images have ALT text included
- Supports all major browsers
- Includes interactions and Lottie animations
- Includes Google web fonts
- Custom 404 page and CSS grid
- Symbols and forms included
What I Love About This Webflow Template
We can safely say that Airbnb is the gold standard for vacation rental sites, and the site likes to keep things minimal and simple. It lets the property photos do the talking rather than clutter the page with a tonne of background colors or images.
And I feel that Staycation does a great job of achieving the same effect. With just a single large header photo. The website otherwise features a plain white background allowing the property images to jump off the page.
The clean property overview elements provide just the right amount of information to understand if it would be suitable for the customer before going to the trouble of clicking on the full description.
The Trustpilot review section is vital for hospitality businesses and is, therefore, an essential page element. Plus, you have a booking form all set-up and ready to go.
Need a website to showcase your vacation properties? Staycation could be exactly what you’re looking for. Check out the live demo here. Browse all Webflow themes here.
Best Beauty and Wellness Webflow Template
- Template Name: Belluri
- Template Author: Brandbes
- Cost: $79 (single-use license)
A fresh and inviting template perfect for beauty salons, spas, and other health and wellness businesses. The template comes with a generous selection of pages, including five E-commerce-ready pages, along with account creation tools.
The clever use of color means this template is versatile and suitable for most beauty and health services and products.
What Does the Template Feature?
- 27-page template with 15 static pages, five CMS collection pages, five E-commerce pages, and two utility pages
- Fully responsive design and speed optimized
- Smooth page animations and interactions
- Webflow E-commerce and CMS capabilities
- 3D transforms
- Retina ready and optimized
- Symbols, forms, and sliders included
- CSS grid and custom 404 page
What I Love About This Webflow Template
This is one generous template with a whole host of pages dedicated to your health and beauty business. As a guy, I appreciate that a color other than pink has been used (I’ve nothing against pink it just seems that ALL beauty websites are this color!).
The green palette is giving fresh vibes bursting with vitality, and the images are fun and playful, and beautifully cohesive. The page animations are really nice and make scrolling around the page an interesting experience.
The typography here has a combination of readable text and a few flourishes of a script font. It remains attractive without sacrificing readability.
This template comes with a shopping cart included along with account creation abilities, so it’s a super easy template to use if you want to take bookings and payments upfront.
Want Belluri to give your business an all-natural facelift? Check out the live demo here. Browse all Webflow themes here.
Best Medical Webflow Template
- Template Name: Klaas
- Template Author: Metric
- Cost: $79 (single-use license)
Klass is an interactive and detailed site template for dental surgeries and clinics. With over 30 pages, you can customize the template to showcase your dental services and treatments in an attractive way.
Thanks to its adaptable nature and wide range of template options, the design can also be used for any type of medical or healthcare website.
What Does the Template Feature?
- 20 unique static pages and 10 CMS pages
- 40 content sections
- Three different design directions and UI layouts
- Fullscreen menu page
- Webflow CMS ready
- 10 ready-made hero headers
- 3D transforms and interactive elements
- Fully responsive on all devices
- Retina ready and optimized
- Custom utility pages
- Background video enabled
- Fully responsive
What I Love About This Webflow Template
Just like beauty templates tend to be pink, medical templates tend to be blue, so this is another refreshing break from the norm.
The soothing neutral palette is professional without being overtly clinical. The page animations work like a dream, and I especially like the image interactions that add extra interest to each page.
The template itself is massive. You’ve got a whopping 30 pages and over 40 sections to customize for your clinic or surgery, so you can really build your ideal website without having to create any new pages from scratch.
Each page has been meticulously designed, each with great use of images and doesn’t overcrowd with text. It’s very “Klaasy” for a medical website template!
Ready to get your teeth into Klaas? Check out the live demo here. Browse all Webflow themes here.
Best Education Webflow Template
- Template Name: Kindergarten 128
- Template Author: 128.digital
- Cost: $49
Kindergarten 128 is a complete website solution for kindergarten and primary schools. Fun and playful, the template comes with a wide range of pages and layouts to create a professional site in moments.
With a focus on user experience, this highly responsive template is designed to draw people in and use it effortlessly.
What Does the Template Feature?
- Two homepage designs and layouts
- 25 static pages
- Fully responsive on all types of devices
- Built with common Webflow and HTML rules for a no-coding experience
- SEO optimized for fast loading speeds
- Uses Webflow CMS
- Two different header and footer options
- Seamless animations and interactions
- Retina ready and optimized
- Simple to edit and customize
- Editable utility pages
What I Love About This Webflow Template
Websites for kindergartens often feel that it’s the law to use a Comic-sans style font and garish colors even though it’s almost certainly going to be adults – not kids – reading the pages.
Kindergarten 128 still makes use of bright colors but in a professional and visually appealing way. It catches the eye but doesn’t smack you in the face. And no sign of anything remotely Comic-sans anywhere. Just nice, simple, sans-serif fonts to enjoy.
Scrolling around, I found the design super responsive and the animations a fun touch without straying into “childish” territory.
A great choice of pages, too, along with two homepage layouts which I would have a hard time choosing between.
Ready to educate yourself on Kindergarten 128? Check out the live demo here. Browse all Webflow themes here.
Frequently Asked Questions
Summary – Web Webflow Templates & Web Designs
I truly feel that Webflow has some of the best website templates going, and despite having to pay for most of them, I think you’re almost always getting your money’s worth. And if you’re determined not to pay, the free selection is above average compared with other free designs you see around the web.
| Template | For | Cost |
| Mariela | Free template | Free |
| T&T | Blog | $49 |
| Crop | Photography | $49 |
| Faraday | Fashion | $79 |
| Tempus | Digital agency | $129 |
| Duno 128 | Marketing agency | $79 |
| Pauls | Food and drink | $49 |
| Night Life | Entertainment | $49 |
| Staycation | Travel | $49 |
| Belluri | Beauty and wellness | $79 |
| Klaas | Medical | $79 |
| Kindergarten 128 | Education | $49 |
Webflow is a great tool for anyone who wants to create amazingly responsive and visually awesome websites, and its template library is just a small component of what the platform offers.
I recommend trying out Webflow for yourself. You never know, it could be your new favorite web-building app.
Remember:
- Webflow is free to try, and Webflow pricing starts from $14/month.
- Aimed at web designers, so it takes time to learn, consider these Webflow alternatives instead.
- Choose a template that allows you to create the type of website you want. For example, a blog, a portfolio website, an online store, etc.
- The templates offered by Webflow are 100% customizable so that you can change a few things to them.
- Keep the design of the website clean and modern. Don’t forget to have a few beautiful animations on your website. Your visitors will like them.
