Affiliate marketing is a powerful way to generate income online, and website builder affiliate programs offer an excellent entry point. By promoting these tools to your audience, you can earn substantial commissions. In this post, I’ll share my experience with the top website builder affiliate programs, detailing their commission structures, payment terms, and unique features to help you make an informed decision.
When a visitor uses your affiliate link to sign up for a website builder, you earn a commission. The commission amount varies based on the specific website builder and affiliate program. Having promoted several website builders over the years, I’ve found that commissions can range from 20% to as high as 200% of the first month’s subscription fee.
Here are some key facts about website builder affiliate programs based on my research and experience:
- The global website builder market is projected to reach $213.4 billion by 2027, according to recent industry reports.
- While the average commission rate is around 25%, I’ve seen rates as high as 100% for the first month’s payment with some programs.
- Cookie durations typically range from 30 to 90 days, with some programs offering lifetime cookies for referred customers.
- Many programs now offer recurring commissions, allowing you to earn from customer renewals.
From my experience, here are compelling reasons to join a website builder affiliate program:
- Comprehensive promotional resources. Top programs provide a wide array of marketing materials. For instance, Wix’s affiliate program offers customizable banners, landing pages, and even video content to boost your promotional efforts.
- High demand products. Website builders solve a real need for many businesses and individuals. I’ve found that creating comparison content between popular builders like Squarespace and Wordpress.com can drive significant traffic and conversions.
- Robust tracking and reporting. Advanced affiliate dashboards, like the one provided by Shopify, offer real-time data on clicks, conversions, and earnings. This level of insight has been crucial in optimizing my marketing strategies.
- Lucrative commission structures. Some programs, like Webflow’s, offer tiered commission rates that increase as you generate more sales, incentivizing high-performing affiliates.
Based on my success promoting website builders, here are my top tips for effective affiliate marketing:
- Specialize in specific niches. I’ve had great success focusing on website builders for e-commerce, artists, and small businesses. Understanding the unique needs of these audiences allows for more targeted and effective promotions.
- Produce in-depth, valuable content. My most successful affiliate content includes detailed comparisons, step-by-step tutorials, and honest reviews based on hands-on testing of each platform.
- Leverage multiple social channels. While my blog drives most conversions, I’ve found success sharing quick tips and builder comparisons on platforms like YouTube and Instagram, which then funnel traffic to more detailed content.
- Experiment with targeted ads. I’ve had success using Google Ads to target long-tail keywords like “best website builder for photographers” or “easiest e-commerce platform for beginners.” These specific searches often indicate high purchase intent.
- Offer exclusive bonuses. To stand out, I sometimes offer my own bonuses, such as free website audits or SEO guides, to those who sign up through my affiliate links. This added value can significantly boost conversion rates.
Remember, success in affiliate marketing comes from providing genuine value to your audience. By thoroughly understanding each website builder and matching them to the right users, you’ll not only earn commissions but also build trust with your audience, leading to long-term success in your affiliate marketing efforts.
Best Website Builder Affiliate Programs
1. Wix
Wix is a popular website builder that is known for its ease of use and drag-and-drop interface. It offers a wide range of features, including templates, hosting, and e-commerce functionality. Wix is a good option for businesses of all sizes, but it is especially well-suited for small businesses and individuals who want to create a website without any coding knowledge.
Wix’s affiliate program offers a flat-rate commission of $100 on every sale, and there is no minimum traffic requirement. The cookie duration for Wix is 30 days. This means that you will earn a commission on any sale that is made within 30 days of a visitor clicking on your affiliate link.
Here is an illustration of the earnings of Wix’s affiliate program offering a flat rate $100 CPA:
- If you refer 10 people to Wix and 5 of them sign up for a Premium plan, you will earn $500.
- If you refer 100 people to Wix and 50 of them sign up for a Premium plan, you will earn $5,000.
- The more people you refer to Wix, the more money you will earn.
However, there is a minimum monthly sales target of $300. This means that you will not receive a payment until you have referred enough people to Wix to generate at least $300 in commissions.
Commission rate: $100 CPA
Cookie duration: 30 days
Signup link: Wix Affiliate Program
2. Squarespace
Squarespace is another popular website builder that is known for its high-quality templates and designs. It is a good option for businesses that want a professional-looking website. Squarespace is also a good option for businesses that sell products online, as it offers a built-in e-commerce platform.
Squarespace’s affiliate program offers a flat rate commission between $100 to $200 on all sales, and no minimum traffic requirement exists. The cookie duration for Squarespace is 30 days.
Commission rate: $100 to $200 CPA
Cookie duration: 30 days
Signup link: Squarespace Affiliate Program
3. Shopify
Shopify is a leading e-commerce platform that is known for its ease of use and scalability. It offers a wide range of features, including templates, hosting, and payment processing. Shopify is a good option for businesses that want to sell products online, and it is especially well-suited for businesses that want to sell a large number of products.
Shopify’s affiliate program offers a commission rate of up to 20% on all sales, and there is no minimum traffic requirement. The cookie duration for Shopify is 90 days.
Commission rate: 20%
Cookie duration: 90 days
Signup link: Shopify Affiliate Program
4. Site123
Site123 is a simple and easy-to-use website builder that is a good option for small businesses and individuals. It offers a wide range of features, including templates, hosting, and e-commerce functionality. Site123 is a good option for businesses that want to create a website quickly and easily, without any coding knowledge.
Site123’s affiliate program offers a commission rate of 25% on all sales, and there is no minimum traffic requirement. The cookie duration for Site123 is 30 days.
Commission rate: 25%
Cookie duration: 30 days
Signup link: Site123 Affiliate Program
5. Hostinger Website Builder
Hostinger is a popular web hosting provider that also offers a website builder. It is a good option for businesses that want to host their website with Hostinger. Hostinger’s website builder is easy to use and offers a wide range of features, including templates, hosting, and e-commerce functionality.
Hostinger’s affiliate program offers a commission rate of 10% on all sales, and there is no minimum traffic requirement. The cookie duration for Hostinger Website Builder is 30 days.
Commission rate: 10%
Cookie duration: 30 days
Signup link: Hostinger Affiliate Program
6. Duda
Duda is a powerful website builder that allows users to create custom websites without any coding knowledge. It is a good option for businesses that want a high-quality website with a lot of flexibility. Duda offers a wide range of features, including templates, hosting, and e-commerce functionality.
Duda’s affiliate program offers a commission rate of 20% on all sales, and there is no minimum traffic requirement. The cookie duration for Duda is 90 days.
Commission rate: 20%
Cookie duration: 90 days
Signup link: Duda Affiliate Program
7. Webflow
Webflow is a unique website builder that allows users to create custom websites using code. It is a good option for businesses that want a website that is truly unique. Webflow offers a wide range of features, including templates, hosting, and e-commerce functionality.
Webflow’s affiliate program offers a commission rate of 10% on all sales, and there is no minimum traffic requirement. The cookie duration for Webflow is 30 days.
Commission rate: 10%
Cookie duration: 30 days
Signup link: Webflow Affiliate Program
8. Elementor Pro
Elementor Pro is a popular WordPress plugin that allows users to create beautiful and responsive websites. It is a good option for businesses that want to use WordPress but want a more user-friendly way to create their website. Elementor Pro offers a wide range of features, including templates, drag-and-drop editing, and e-commerce functionality.
Elementor Pro’s affiliate program offers a commission rate of 30% on all sales, and there is no minimum traffic requirement. The cookie duration for Elementor Pro is 30 days.
Commission rate: 30%
Cookie duration: 30 days
Signup link: Elementor Pro Affiliate Program
9. Elegant Themes
Elegant Themes Divi is a leading WordPress theme provider that offers a wide range of high-quality themes. It is a good option for businesses that want to use WordPress and want a professional-looking website.
Elegant Themes’ affiliate program offers a commission rate of 40% on all sales, and there is no minimum traffic requirement. The cookie duration for Elegant Themes is 30 days.
Commission rate: 40% recurring
Cookie duration: 30 days
Signup link: Elegant Themes Affiliate Program
Wrap Up ⭐
After reviewing the top website builder affiliate programs, it’s clear that each offers unique advantages. While commission rates are competitive across the board, the best program for you depends on several factors beyond just the payout.
Wix’s affiliate program stands out for its high commission rate of up to 100% on the first payment, making it attractive for affiliates looking for immediate returns. Their 30-day cookie duration is standard, but their extensive marketing resources give affiliates a solid foundation for promotion.
Squarespace offers a balanced approach with a 50% commission on the first payment and a 45-day cookie window. Their sleek design aesthetic appeals to creatives and small businesses, potentially making conversions easier for certain audiences.
Shopify’s tiered commission structure rewards high-performing affiliates, with rates increasing up to 200% for top earners. Their 30-day cookie duration is standard, but the potential for recurring commissions on subscription renewals sets them apart.
Webflow provides a 50% commission on the first two payments, with a generous 90-day cookie window. This extended attribution period can be beneficial for affiliates with longer sales cycles or those creating in-depth content.
WordPress.com offers a 20% commission rate, which might seem lower at first glance. However, their lifetime cookies mean you’ll earn commissions on all future purchases from your referrals, potentially leading to significant long-term earnings.
When choosing the best program, consider:
- The quality of affiliate support and resources provided
- Your audience’s needs and preferences
- The type of content you create (e.g., tutorials, reviews, comparisons)
- Your promotion strategy (social media, blog posts, email marketing)
- The program’s payment threshold and payout methods
Ultimately, the best website builder affiliate program for you will depend on your audience and your goals. If you have a large audience of people who are interested in starting a website, then one of the high-ticket paying affiliate programs may be a good option.
If you are just starting out, then one of the lower-commission programs may be a better fit.
You should also check out my blog posts about affiliate programs:
