Divi by Elegant Themes stands out as a powerhouse among WordPress Themes and Visual Page Builders. Its popularity stems from its intuitive page builder, which I’ve found to be a game-changer for both novice and experienced web designers. With access to over 800 pre-made designs and hundreds of website layout packs, Divi streamlines the web design process significantly.
In my experience, Divi transcends the typical WordPress theme. The Divi Builder is a versatile visual drag-and-drop WordPress plugin that I’ve successfully used with various WordPress themes. While my comprehensive Divi review covers all aspects, this article focuses on breaking down the Divi pricing plans to help you make an informed decision.
Divi Pricing Plans
Divi’s pricing structure is refreshingly straightforward, offering just two options. The key difference lies in the duration of access: a yearly subscription or lifetime access for a one-time fee:
| Yearly Access Plan | Lifetime Access Plan | |
|---|---|---|
| Websites | Use on unlimited websites | Use on unlimited websites |
| Product Updates | 1-Year of Updates | Lifetime Updates |
| Customer Support | 1-Year of Support | Lifetime Support |
| Pricing |
Divi’s pricing model is designed for simplicity. You have the choice between an annual subscription or a one-time payment that secures lifetime access to updates and support. In my years of using Divi, I’ve found the lifetime option to be particularly valuable for long-term projects.
The plans are identical in features, differing only in price and duration. Both grant you full access to the Divi ecosystem, including the Divi Theme, Monarch social media plugin, Bloom email opt-in tool, and the Extra magazine theme. This comprehensive package has allowed me to tackle diverse web design projects without needing additional tools.
What do you get?
Divi is more than just a theme; it’s a complete web design toolkit. Based on my extensive use, here’s a breakdown of the key components:
- Divi Theme and Builder: The core of the package, offering unparalleled design flexibility. I’ve used it to create everything from simple blogs to complex e-commerce sites.
- Extra Theme: A magazine-style theme that I’ve found perfect for content-heavy sites and online publications.
- Bloom: An email opt-in plugin that has significantly boosted my clients’ subscriber lists.
- Monarch: A social sharing plugin that I’ve used to increase social engagement across various websites.
In my experience, the value of this package extends beyond its individual components. The seamless integration between these tools has allowed me to create cohesive, high-performing websites efficiently.
Hundreds of Customizable Website Layout Packs
This is where Divi shines. It comes with hundreds of layout packs or what we can call themes that you can use to create any kind of website. There’s a layout pack for almost all types of websites including Agency websites, Portfolio sites, Restaurant sites, Blogs, and much more. You can choose a layout pack based on your industry and customize it to your liking using the Divi Theme Builder.
Bloom Opt-in Plugin
The Bloom opt-in plugin helps you grow your email list using beautiful popups and sidebar widgets. It comes with dozens of templates you can customize with a simple interface to get more subscribers every day. It comes with both simple and advanced features. You can use it to create content-targeted popups and in-content widgets. You can even use it to lock content behind an opt-in form.
Monarch Social Media Plugin
The Monarch Social Media plugin lets you add share and follow buttons to all your pages. It can help you increase your social media followers and help you get more social media traffic using its elegant share buttons that you can add anywhere in your posts with just a click.
Extra Magazine Theme
Extra is a beautiful, minimal magazine theme that comes bundled with your Divi subscription. It comes with everything you need to start and grow a magazine website. The best part about this theme is that it can be easily edited using the Divi Theme Builder. It comes with a category builder, User Ratings & Reviews, Sliders, Post Carousels, and much more.
Which Divi plan is right for you?
There are only two Divi pricing plans. Although both of them give you access to everything that Divi has to offer, there are some things you need to consider before you buy either of them.
You either choose to pay $89 per year or a one-off $249 to get lifetime access and updates. Both plans give you access to all WordPress themes (Divi and Extra) and WordPress plugins (Bloom and Monarch), theme updates, premium support, unlimited website usage, and a risk-free 30-day money-back guarantee.
I recommend going with the Yearly plan if:
- You are a beginner or someone who has never used a website builder before: It gives you an easy out and it will save you money if you decide not to use Divi or go with some other website builder in the future.
I recommend going with the Lifetime plan if:
- You do client-work: If you are a freelancer who builds websites for their clients, you will save a lot of money going with the Lifetime plan. It lets you use Divi products on unlimited personal and client websites.
Even if you decide not to use the Divi theme on all your client websites, you need to remember that you get more in the Divi subscription than any of their competitors like Elementor. You will make back what you spend on your Divi lifetime subscription after building a single client website.
- You own multiple websites: If you are an affiliate marketer or someone who owns multiple websites, you should definitely invest in the Divi Lifetime plan. It will let you build new websites within minutes.
It will also help you grow your email list and social media following using the Bloom opt-in plugin and the Monarch social media plugin.
- You use Divi regularly: If you already know how to use Divi and like it, what are you waiting for? You can get a lifetime subscription of your favorite website builder for only 2.5 times the price.
Our Verdict ⭐
After using Divi for several years across dozens of client projects, I can confidently say it’s one of the most versatile and user-friendly WordPress tools available. The visual builder has saved me countless hours of development time, allowing me to create custom designs quickly without touching code.
Create a stunning and fully customized website using Divi's powerful page builder and over 2,000 templates and themes. With no coding required, Divi is perfect for beginners and advanced users alike. Get started today and bring your website vision to life.
The lifetime access plan has been a game-changer for my business. While the upfront cost seemed high at first, it’s paid for itself many times over. I no longer worry about renewal fees, and I always have access to the latest updates and support.
Divi’s layout packs have been particularly useful for rapid prototyping. I often use them as starting points, then customize heavily to match each client’s unique needs. The ability to save and reuse custom elements across projects has also streamlined my workflow significantly.
One area where Divi truly shines is its flexibility. I’ve used it to build everything from simple landing pages to complex e-commerce sites. The Extra theme has been my go-to for content-heavy magazine-style sites, while the Bloom and Monarch plugins have helped boost engagement across various projects.
That said, Divi isn’t without its learning curve. It took me some time to fully grasp its capabilities and optimize my sites for speed. However, the robust community and extensive documentation have been invaluable resources whenever I’ve hit a roadblock.
Overall, whether you’re a seasoned developer or just starting out, Divi offers a powerful set of tools that can adapt to virtually any web design need. The pricing structure, especially the lifetime option, makes it a solid investment for anyone serious about WordPress development.
