Amplitude Reviews

Read unbiased Amplitude reviews from 43 verified users to discover if it's the best choice for you. Amplitude is currently ranked #7 in the web analytics industry with an average star rating of 1.9 and sentiment score of -18%. Keep reading to learn more.

Amplitude logo
Amplitude
Amplitude provides powerful tools for tracking user engagement, retention, and conversion, helping businesses make data-driven decisions. Its real-world applications include improving product features, enhancing customer experiences, and driving revenue growth.
Founded
2012
Location
San Francisco, United States
Industries
Web Analytics, SaaS, Media and Entertainment
Social Links
TrustScore
34
Average TrustScore (out of 0 to 100)
Industry Rank
#7
Out of 9 tracked companies
Industry Standing
33.3%
Developing industry position
Sentiment Score
-18%
Customer overall sentiment score
Average Rating
1.9
Star rating out of 5
Total Reviews
43
Last updated: 2025-01-27 13:11:46
Industry Comparison - Web Analytics
CompanyRank
TrustScore
RatingSentimentReviews
Market Share
Woopra#1935.078%6
16.8%
Clicky#2854.083%12
16.6%
Visual Web Optimizer#3803.775%37
22.0%
Plausible#4652.662%5
10.0%
Hotjar#5562.343%42
17.7%
Mixpanel#6503.0-0%12
7.4%
Amplitude#7341.9-18%43
11.8%
Matomo#8161.4-61%8
-2.3%

In the Web Analytics industry, Woopra leads with the highest trust score of 93%, performing 55.3% above average, while Matomo has the lowest trust score of 16%, 73.3% below the industry average. Clicky has the highest sentiment score of 83%, and Amplitude has the most customer feedback with 43 reviews.

Industry Average Rating
3.0
Industry Average Sentiment
33%
Industry Total Reviews
165

Amplitude Trust Score

0
out of 100
Rating Score (40% weighted)1.9 / 5
Sentiment Score (60% weighted)-18%

TrustScore is a combination of 1 to 5 star rating (40% weighted) and -1 to 1 sentiment score (60% weighted) to provide an accurate and comprehensive measure of customer satisfaction. Learn more.

Amplitude Sentiment Overview

Total Reviews
43
Positive
44%
19 reviews
Neutral
0%
0 reviews
Negative
56%
24 reviews
Amplitude Customer Reviews

Amplitude customers are most satisfied with Support (88%) and Performance (80%), while being most critical of .

Reviews by Category

Positive Feedback

Support

After looking around on their help pages and not finding anything about managing categories, i submitted a question on their online support form.

Support

Great product awful support service great product awful support service.

Performance

I would definitely recommend amplitude to anyone who wants to keep costs down and performance up.

Negative Feedback

Most Recent Amplitude Reviews

Positive Reviews

i guess most of us get greedy and go for more without having having enough funds for in case of the merges, well it have...

Vinacent

Product UI rich but easy to get lost in. And support sucks. . I am a free tier customer of Amplitude. The UI dashboard has...

Nomad Siv

The product itself is top tier: data ingestion, features, usability, etc 10/10 However, the romance is lost once you have an issue and need help...

Jesús Rojas

Negative Reviews

(810)500-2239 scam message. (810)500-2239 Hi, sorry to bother you, I'm Wendy from Amplitude, we are currently recruiting for a variety of positions, would you mind...

Genn Murphy

I have managed to escape this company …. I have managed to escape this company and its devious practices. Its nothing more than a dressed...

Kevin Wickins

This company need to be sued for…. This company need to be sued for thousands and millions, the amount of people that have been scammed...

raju singh

The sentiment analysis above has highlighted customer feedback at scale. The Amplitude review below provides an expert take at the features that matter most to help you decide if this company is the right choice for you.

Company Overview

Amplitude is a product analytics platform that helps businesses understand user behavior and optimize digital products. It holds a strong position in the market due to its robust analytics tools and innovative machine learning capabilities. Amplitude’s unique technologies, such as the Behavioral Graph, enable teams to uncover deep insights into user journeys and retention patterns, setting it apart from competitors.

Industries

Web Analytics
SaaS
Media and Entertainment

Target Audience

Product managers looking to optimize user experiences.
Data analysts seeking in-depth user behavior insights.
Marketing teams aiming to improve campaign performance.

Unique Selling Points

Advanced Behavioral Graph technology that maps user journeys and identifies key behavioral patterns.
Real-time analytics and reporting capabilities for quick decision-making.
Seamless integration with popular tools like Slack, Salesforce, and Segment for enhanced workflows.
Pricing Plans
Free
$0/monthly
Renews at $0/monthly
No Trial
Not applicable as the plan is free.

The Free plan is designed for startups and small teams to explore Amplitude's core analytics features at no cost. It allows users to track essential metrics and gain insights into user behavior.

Best For:
This plan is ideal for startups, small teams, or individual users who want to explore product analytics without incurring costs. It is particularly suited for those with limited event tracking needs.

What's Included

  • 10 million monthly events
  • Basic analytics dashboards
  • Behavioral cohort analysis
  • Unlimited data retention
  • Access to Amplitude Academy
  • Standard integrations
  • Basic reporting tools
  • Community support

What's Not Included

  • Advanced analytics features
  • Custom dashboards
  • Dedicated customer success manager
  • Enterprise-grade security options

Hidden Costs

  • Additional data storage costs
  • Limited support options

Payment & Billing

Payment Methods:
N/A
Currencies:
N/A
Billing Cycles:
N/A

Free Extra Features

  • Access to Amplitude Academy for training
  • Community-driven support forums
Growth
$995/monthly
Renews at $11,940/monthly
Free Trial
Refunds are available within 30 days of purchase for annual plans.

The Growth plan is tailored for growing businesses that need more advanced analytics and collaboration features. It includes enhanced data capabilities and integrations to support scaling teams.

Best For:
This plan is best for mid-sized businesses and scaling teams that require advanced analytics and collaboration tools. It is ideal for organizations with moderate event tracking needs and a focus on data governance.

What's Included

  • 50 million monthly events
  • Advanced analytics dashboards
  • Custom event tracking
  • Team collaboration tools
  • Data governance features
  • Advanced integrations
  • Priority email support
  • Custom reporting tools

What's Not Included

  • Unlimited events
  • Dedicated support team
  • Custom SLA agreements
  • Enterprise-grade compliance features

Hidden Costs

  • Overage fees for exceeding event limits
  • Custom implementation costs

Payment & Billing

Payment Methods:
Credit Card
Bank Transfer
PayPal
Currencies:
USD
EUR
GBP
Billing Cycles:
Monthly
Annual

Free Extra Features

  • Priority email support
  • Access to advanced training materials
Enterprise
$Custom/annual
Renews at $Custom/annual
No Trial
Custom refund policies are negotiated in contracts.

The Enterprise plan is designed for large organizations with complex analytics needs. It offers unlimited scalability, advanced security features, and dedicated support.

Best For:
This plan is ideal for enterprises with large-scale analytics needs and a focus on security and compliance. It is perfect for organizations requiring unlimited scalability and dedicated support.

What's Included

  • Unlimited events
  • Enterprise-grade security and compliance
  • Dedicated customer success manager
  • Custom SLA agreements
  • Advanced analytics and reporting
  • Unlimited data retention
  • Custom integrations
  • 24/7 support

What's Not Included

  • Free implementation
  • Free advanced training
  • Basic support options
  • Standard SLA agreements

Hidden Costs

  • Custom implementation fees
  • Additional training costs

Payment & Billing

Payment Methods:
Credit Card
Bank Transfer
PayPal
Currencies:
USD
EUR
GBP
Billing Cycles:
Annual

Free Extra Features

  • Dedicated onboarding support
  • Access to exclusive enterprise training

Amplitude is highly recommended for businesses that prioritize data-driven decisions and need advanced analytics capabilities. However, smaller teams or those with simpler needs may find alternative solutions more cost-effective.

Total Cost Calculator
Pricing Plan
Cost Breakdown

Growth Plan

Monthly Cost$995/month

Total Cost over 3 Years

Year 1$11,940
Year 2$11,940
Year 3$11,940
Total after Year 1
$11,940
Total after Year 2
$23,880
Total after Year 3
$35,820

Optional Add-ons

  • Advanced training sessions
  • Custom integrations

Extra Costs not Included

  • Overage fees for exceeding event limits
  • Custom implementation costs
Explore Features

Feature Preferences

Select your feature requirements. Must-have features are essential for your needs, while nice-to-have features are beneficial but not critical.

Hold Ctrl (Windows) or Cmd (Mac) to select multiple features

Monthly Budget Range

Select your preferred budget range. This helps us find plans that fit your financial requirements.

Recommended Plans

Select features to get plan recommendations
Amplitude Competitor Comparison

Select the features that are important to you. This will help us match competitors based on your needs.

Adjust how much you want to consider price in the comparison.

Features OnlyBalancedPrice Focused

Competitor Rankings

Mixpanel
Best Match

Mixpanel is a product analytics platform focused on tracking user engagement and retention. It offers robust reporting tools and a user-friendly interface.

Match Score: 0%
Mixpanel's pricing starts at $25/month, making it more accessible for startups compared to Amplitude's Growth plan.
Key Differences: Mixpanel provides more affordable options for smaller teams but lacks some of Amplitude's advanced features like the Behavioral Graph.
When to Choose: Choose Mixpanel if you are a small team looking for an affordable and user-friendly analytics solution.
When Not to Choose: Avoid Mixpanel if you require advanced analytics or unlimited data retention.
Google Analytics

Google Analytics is a free web analytics service that tracks and reports website traffic. It is widely used for basic analytics needs.

Match Score: 0%
Google Analytics is free, making it a cost-effective option for basic tracking, unlike Amplitude's paid plans.
Key Differences: Google Analytics is free but lacks the depth and granularity of Amplitude's behavioral analytics.
When to Choose: Choose Google Analytics for basic website tracking and if budget is a concern.
When Not to Choose: Avoid Google Analytics if you need advanced product analytics or behavioral insights.
Heap

Heap is a product analytics tool that automatically captures all user interactions without requiring manual event tracking.

Match Score: 0%
Heap's pricing is competitive, starting at $3,600/year, but Amplitude offers more scalable options for large enterprises.
Key Differences: Heap's automatic data capture simplifies setup but may result in less precise data compared to Amplitude.
When to Choose: Choose Heap if you want a simpler setup process with automatic data capture.
When Not to Choose: Avoid Heap if you need highly customized analytics or advanced reporting.
User Feedback

Common Praise

Amplitude's Behavioral Graph provides unparalleled insights into user behavior.
The platform's real-time analytics allow teams to make data-driven decisions quickly.
Its integration capabilities with tools like Slack and Salesforce streamline workflows.

Common Complaints

The pricing structure can be unclear for smaller businesses.
Some users report a steep learning curve for advanced features.
Limited customization options in the Free plan.

Success Stories

A leading e-commerce company used Amplitude to increase user retention by 25% through behavioral insights.
A SaaS business optimized its onboarding process, reducing churn by 15% with Amplitude's analytics.
A media company improved its content engagement by 30% after identifying key user segments.

Potential Deal Breakers

High costs for additional events can deter smaller businesses.
Limited support in the Free plan may not meet all user needs.
Complexity of setup for non-technical users can be a barrier.
Final Verdict

Amplitude is a powerful product analytics platform that excels in providing deep insights into user behavior. Its advanced features like the Behavioral Graph and real-time analytics make it a top choice for businesses aiming to optimize their digital products. However, its pricing and complexity may not suit all users.

Amplitude Pros

  • Advanced Behavioral Graph technology for detailed user insights.
  • Real-time analytics for quick decision-making.
  • Seamless integrations with popular tools.
  • Unlimited data retention in paid plans.

Amplitude Cons

  • High costs for additional events can deter smaller businesses.
  • Steep learning curve for advanced features.
  • Limited support in the Free plan.

Recommended For:

Amplitude is ideal for mid-sized to large businesses, product managers, and data analysts seeking advanced analytics tools. It is particularly beneficial for teams focused on user retention and engagement.

Not Recommended For:

Amplitude may not be suitable for very small businesses or those with limited budgets. It is also less ideal for users seeking simple, out-of-the-box analytics solutions.

Amplitude is highly recommended for businesses that prioritize data-driven decisions and need advanced analytics capabilities. However, smaller teams or those with simpler needs may find alternative solutions more cost-effective.

Frequently Asked Questions