Kit Reviews
Read unbiased Kit reviews from 38 verified users to discover if it's the best choice for you. Kit is currently ranked #10 in the email marketing industry with an average star rating of 2.6 and sentiment score of 30%. Keep reading to learn more.
Kit
ConvertKit empowers creators to grow and monetize their audiences with advanced email marketing tools. Its features are designed for real-world applications such as launching online courses, promoting digital products, and building engaged communities.
Founded
2013
Location
Boise, United States
Industries
Content Creation, E-commerce, Education
TrustScore
55
Good TrustScore (out of 0 to 100)
Industry Rank
#10
Out of 16 tracked companies
Industry Standing
43.8%
Advancing past 7 competitors
Sentiment Score
30%
Customer overall sentiment score
Average Rating
2.6
Star rating out of 5
Total Reviews
38
Last updated: 2025-01-24 07:09:04
Industry Comparison - Email Marketing
| Company | Rank | TrustScore | Rating | Sentiment | Reviews | Market Share |
|---|---|---|---|---|---|---|
| Sender | #1 | 91 | 4.8 | 77% | 240 | 13.5% |
| EmailOctopus | #2 | 87 | 4.3 | 79% | 44 | 9.5% |
| Constant Contact | #3 | 86 | 4.6 | 67% | 115 | 10.4% |
| GetResponse | #4 | 86 | 4.5 | 70% | 73 | 9.7% |
| Beehiiv | #5 | 84 | 4.3 | 70% | 112 | 10.2% |
| MailerLite | #6 | 83 | 4.4 | 62% | 405 | 15.1% |
| Omnisend | #7 | 67 | 3.6 | 39% | 56 | 6.5% |
| SendPulse | #8 | 66 | 3.5 | 38% | 45 | 6.2% |
| Brevo | #9 | 66 | 3.4 | 39% | 101 | 7.1% |
| Kit | #10 | 55 | 2.6 | 30% | 38 | 4.5% |
In the Email Marketing industry, Sender leads with the highest trust score of 91%, performing 44.1% above average, while iContact has the lowest trust score of 7%, 88.9% below the industry average. EmailOctopus has the highest sentiment score of 79%, and MailerLite has the most customer feedback with 405 reviews.
Industry Average Rating
3.3
Industry Average Sentiment
34%
Industry Total Reviews
1,485
Kit Trust Score
0
out of 100
Rating Score (40% weighted)2.6 / 5
Sentiment Score (60% weighted)30%
TrustScore is a combination of 1 to 5 star rating (40% weighted) and -1 to 1 sentiment score (60% weighted) to provide an accurate and comprehensive measure of customer satisfaction. Learn more.
Kit Sentiment Overview
Total Reviews
38
Positive
68%
26 reviews
Neutral
8%
3 reviews
Negative
24%
9 reviews
Kit Customer Reviews
Kit customers are most satisfied with Features (90%), while being most critical of Support (45%).
Reviews by Category
Positive Feedback
Features
They have the easiest writing experience, advanced automation features, every tagging, segmenting, form, and tracking feature you could wish for.
Negative Feedback
Support
Customer support was ok, sadly they are the ones taking the shots for the poor backend system that the higher ups invested in.
Most Recent Kit Reviews
Positive Reviews
Decent, but hard to navigate backend. My team is using ConvertKit. It's easy to make landing pages and send newsletters, but the backend is sprawling...
JJJJJJJJJJ
Decent Company, Helpful Customer Service. I've been with ConvertKit for almost 2 years now. While I have my complaints (price, lack of design features), their...
DG
90% of our agency clients use ConvertKit. I run an email marketing agency and 90% of our clients use ConvertKit. It's by far our favorite...
Shane Martin
Negative Reviews
Aweful experience. Cancelled my paid plan as it is hugely overpriced since the switch to KIT. COM (Formerly convertkit. com). Instead of putting me back...
Jdog
Account deletion far from ideal. ConverKit (now Kit)'s solution isn't bad, however the account deletion service is far from ideal. It's ridiculous how long they're...
Charlotte
There should be an option for zero…. There should be an option for zero stars! Disgusting service and zero customer service. You can’t delete or...
Sharlz Mood
The sentiment analysis above has highlighted customer feedback at scale. The ConvertKit review below provides an expert take at the features that matter most to help you decide if this company is the right choice for you.
Company Overview
Kit (formerly ConvertKit) is an email marketing platform designed specifically for creators, including bloggers, podcasters, and online educators. It has established itself as a market leader by offering a user-friendly interface and powerful automation features that are tailored to the needs of content creators. The platform’s innovative tagging and segmentation system, combined with its intuitive visual automation builder, provides a competitive edge in the email marketing landscape.
Industries
Content Creation
Email Marketing Platform
Blogging
Target Audience
Content creators and influencers
Small business owners
Educators and course creators
Unique Selling Points
A visual automation builder that simplifies complex workflows and enables creators to design customer journeys effortlessly.
Seamless integration with various third-party tools such as Shopify, WordPress, and Teachable, ensuring compatibility with creator-centric platforms.
A focus on creators with features like customizable landing pages and the ability to sell digital products directly through the platform.
Pricing Plans
| Plan Details | Free Plan $0/monthly Renews at $0/monthly The Free Plan is ideal for beginners who want to start building their email list and exploring ConvertKit's basic features. It provides essential tools to create and manage email campaigns without any... Best For: This plan is perfect for creators who are just starting out and want to test the waters of email marketing. It is also suitable for those with small audiences who do not require advanced features. No Free Trial Not applicable for the free plan. | Creator Plan $15/monthly Renews at $15/monthly The Creator Plan is designed for growing creators who need access to automation and advanced tools to scale their email marketing efforts. It offers robust features for audience segmentation and workf... Best For: This plan is ideal for creators who have started building an audience and require automation to save time and improve efficiency. It is also suitable for small businesses looking to scale email campaigns. No Free Trial Refunds are not provided, but users can cancel anytime. | Creator Pro Plan $29/monthly Renews at $29/monthly The Creator Pro Plan is tailored for professional creators and businesses that need advanced tools for audience growth and revenue generation. It includes premium features such as A/B testing and subs... Best For: This plan is best for professional creators, agencies, and businesses that require advanced tools for audience segmentation, testing, and growth. It is also suitable for teams managing multiple campaigns. No Free Trial Refunds are not provided, but users can cancel anytime. |
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| Payment & Billing | Payment Methods: N/A for free plan Currencies: N/A for free plan Billing Cycles: N/A for free plan | Payment Methods: Credit Card PayPal Currencies: USD EUR GBP Billing Cycles: Monthly Annual | Payment Methods: Credit Card PayPal Currencies: USD EUR GBP Billing Cycles: Monthly Annual |
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Free Plan
$0/monthly
Renews at $0/monthly
No Trial
Not applicable for the free plan.
The Free Plan is ideal for beginners who want to start building their email list and exploring ConvertKit's basic features. It provides essential tools to create and manage email campaigns without any...
Best For:
This plan is perfect for creators who are just starting out and want to test the waters of email marketing. It is also suitable for those with small audiences who do not require advanced features.
What's Included
- Up to 1,000 subscribers
- Unlimited landing pages and forms
- Email broadcasts
- Subscriber tagging
- Customizable email templates
- Basic reporting
- Community support
- Access to Creator Network for audience growth
What's Not Included
- Advanced automation tools
- Priority support
- A/B testing
- Integration with premium tools
Hidden Costs
- Limited features available
- No advanced automation
Payment & Billing
Payment Methods:
N/A for free plan
Currencies:
N/A for free plan
Billing Cycles:
N/A for free plan
Free Extra Features
- Access to Creator Network
- Unlimited landing pages
Creator Plan
$15/monthly
Renews at $15/monthly
No Trial
Refunds are not provided, but users can cancel anytime.
The Creator Plan is designed for growing creators who need access to automation and advanced tools to scale their email marketing efforts. It offers robust features for audience segmentation and workf...
Best For:
This plan is ideal for creators who have started building an audience and require automation to save time and improve efficiency. It is also suitable for small businesses looking to scale email campaigns.
What's Included
- Up to 300 subscribers
- Visual automation builder
- Automated email sequences
- Unlimited landing pages and forms
- Detailed subscriber tagging
- Advanced reporting
- Integration with third-party tools
- Priority email support
What's Not Included
- Advanced A/B testing
- Dedicated account manager
- Custom branding on landing pages
- Phone support
Hidden Costs
- Additional fees for exceeding subscriber limits
- Limited integrations without upgrading
Payment & Billing
Payment Methods:
Credit Card
PayPal
Currencies:
USD
EUR
GBP
Billing Cycles:
Monthly
Annual
Free Extra Features
- Access to Creator Network
- Unlimited landing pages
Creator Pro Plan
$29/monthly
Renews at $29/monthly
No Trial
Refunds are not provided, but users can cancel anytime.
The Creator Pro Plan is tailored for professional creators and businesses that need advanced tools for audience growth and revenue generation. It includes premium features such as A/B testing and subs...
Best For:
This plan is best for professional creators, agencies, and businesses that require advanced tools for audience segmentation, testing, and growth. It is also suitable for teams managing multiple campaigns.
What's Included
- Up to 300 subscribers
- Advanced automation features
- A/B testing for email optimization
- Subscriber scoring
- Facebook custom audiences
- Team collaboration tools
- Priority support
- Integration with premium tools
What's Not Included
- Dedicated account manager
- Custom API access
- Phone support
- Custom branding on forms
Hidden Costs
- Additional fees for exceeding subscriber limits
- Premium integrations may require extra costs
Payment & Billing
Payment Methods:
Credit Card
PayPal
Currencies:
USD
EUR
GBP
Billing Cycles:
Monthly
Annual
Free Extra Features
- Access to Creator Network
- Advanced analytics
Kit (formerly ConvertKit) is a good choice for creators who value simplicity and automation in their email marketing efforts. It is best suited for those who want to grow their audience and monetize their content effectively.
Total Cost Calculator
Pricing Plan
Cost Breakdown
Creator Plan Plan
Monthly Cost$15/month
Total Cost over 3 Years
Year 1$150
Year 2$150
Year 3$150
Total after Year 1
$150
Total after Year 2
$300
Total after Year 3
$450
Optional Add-ons
- Additional subscriber capacity
Extra Costs not Included
- Additional fees for exceeding subscriber limits
- Limited integrations without upgrading
Explore Features
Feature Preferences
Select your feature requirements. Must-have features are essential for your needs, while nice-to-have features are beneficial but not critical.
Hold Ctrl (Windows) or Cmd (Mac) to select multiple features
Monthly Budget Range
Select your preferred budget range. This helps us find plans that fit your financial requirements.
Recommended Plans
Select features to get plan recommendations
ConvertKit Competitor Comparison
Select the features that are important to you. This will help us match competitors based on your needs.
Adjust how much you want to consider price in the comparison.
Features OnlyBalancedPrice Focused
Competitor Rankings
MailchimpBest Match
Mailchimp is a popular email marketing platform that caters to businesses of all sizes with a wide range of features, including email design, automation, and analytics.
Match Score: 0%
Mailchimp's pricing starts at $13/month, which is slightly lower than ConvertKit's Creator Plan, but additional features may require higher-tier plans.
Key Differences: Mailchimp offers more design flexibility but lacks the creator-focused tools that ConvertKit provides. ConvertKit's automation is more intuitive for creators.
When to Choose: Choose Mailchimp if you need advanced design options or CRM features.
When Not to Choose: Avoid Mailchimp if you are a creator looking for tailored tools for content monetization.
ActiveCampaign
ActiveCampaign is a robust email marketing and CRM platform known for its advanced automation and segmentation capabilities.
Match Score: 0%
ActiveCampaign's pricing starts at $29/month, similar to ConvertKit's Creator Pro Plan, but includes CRM features.
Key Differences: ActiveCampaign offers more advanced automation and CRM tools, but it has a steeper learning curve compared to ConvertKit.
When to Choose: Choose ActiveCampaign if you need CRM features alongside email marketing.
When Not to Choose: Avoid ActiveCampaign if you are looking for a user-friendly platform with a focus on creators.
GetResponse
GetResponse is an all-in-one marketing platform offering email marketing, landing pages, and webinar hosting.
Match Score: 0%
GetResponse's pricing starts at $19/month, which is slightly higher than ConvertKit's Creator Plan but includes webinar capabilities.
Key Differences: GetResponse includes webinar hosting, which ConvertKit does not offer. However, ConvertKit excels in simplicity and creator-focused features.
When to Choose: Choose GetResponse if you need webinar hosting and all-in-one marketing tools.
When Not to Choose: Avoid GetResponse if you are looking for a streamlined platform focused on creators.
User Feedback
Signup Process Difficulty
Easy
Time: The signup process typically takes 5-10 minutes, depending on how quickly you navigate the setup steps.
Required Technical Knowledge: Basic technical knowledge is sufficient to get started. However, understanding email marketing concepts and automation workflows is beneficial for advanced use.
01
Visit the ConvertKit website and click on 'Get Started for Free'.
02
Fill out the registration form with your email address and password.
03
Set up your first email campaign or landing page using the guided tutorials.
Watch Out For
Understanding the automation builder for beginners.
Learning how to effectively tag and segment subscribers.
Integrating third-party tools without prior experience.
Common Praise
The visual automation builder is intuitive and simplifies complex workflows for creators.
ConvertKit's subscriber tagging and segmentation features are highly effective for targeted marketing.
The platform offers excellent integrations with tools like WordPress and Shopify.
Common Complaints
The pricing can become expensive as the subscriber count increases.
Limited design customization options for emails and landing pages.
No phone support is available, which can be challenging for urgent issues.
Success Stories
A blogger used ConvertKit to grow their email list from 0 to 10,000 subscribers in under a year, leading to a successful course launch.
An online educator leveraged ConvertKit's automation features to sell digital products, generating $50,000 in revenue within six months.
A small business owner improved customer retention by 30% by using ConvertKit's segmentation and targeting tools.
Potential Deal Breakers
High costs for users with large subscriber bases.
Lack of advanced design customization for emails.
No live chat or phone support options.
Final Verdict
Kit (formerly ConvertKit) is a email marketing platform tailored for creators, offering intuitive automation tools and robust audience segmentation. While it lacks some advanced design and CRM features, its focus on creators sets it apart in the market. Its pricing can be a concern for larger audiences, but the value it provides for small to medium-sized creators is significant.
ConvertKit Pros
- Intuitive visual automation builder for creating workflows.
- Robust tagging and segmentation for targeted campaigns.
- Seamless integrations with creator-focused tools.
- Customizable landing pages for lead generation.
ConvertKit Cons
- Pricing can become expensive for larger subscriber bases.
- Limited design customization options for emails.
- No phone or live chat support available.
Recommended For:
ConvertKit is ideal for content creators, educators, and small businesses looking to grow and monetize their audiences. It is especially beneficial for those who prioritize simplicity and automation.
Not Recommended For:
ConvertKit is not recommended for large businesses requiring advanced CRM features or those needing extensive design customization. It may also not be suitable for users who prioritize lower-cost solutions.
Kit (formerly ConvertKit) is a good choice for creators who value simplicity and automation in their email marketing efforts. It is best suited for those who want to grow their audience and monetize their content effectively.
Frequently Asked Questions