EmailOctopus Reviews

Read unbiased EmailOctopus reviews from 44 verified users to discover if it's the best choice for you. EmailOctopus is currently ranked #2 in the email marketing industry with an average star rating of 4.3 and sentiment score of 79%. Keep reading to learn more.

EmailOctopus logo
EmailOctopus
EmailOctopus offers a straightforward, cost-effective solution for email marketing, making it ideal for small businesses and non-profits. Its integration with Amazon SES ensures reliable email delivery at a fraction of the cost of competitors.
Founded
2014
Location
London, United Kingdom
Industries
E-commerce, Non-profits, Creative Agencies
Social Links
TrustScore
87
Excellent TrustScore (out of 0 to 100)
Industry Rank
#2
#2 out of 16 companies in this industry
Industry Standing
93.8%
Top performer among 16 companies
Sentiment Score
79%
Customer overall sentiment score
Average Rating
4.3
Star rating out of 5
Total Reviews
44
Last updated: 2025-01-24 07:23:08
Industry Comparison - Email Marketing
CompanyRank
TrustScore
RatingSentimentReviews
Market Share
Sender#1914.877%240
13.5%
EmailOctopus#2874.379%44
9.5%
Constant Contact#3864.667%115
10.4%
GetResponse#4864.570%73
9.7%
Beehiiv#5844.370%112
10.2%
MailerLite#6834.462%405
15.1%
Omnisend#7673.639%56
6.5%
SendPulse#8663.538%45
6.2%
Brevo#9663.439%101
7.1%
Kit#10552.630%38
4.5%

In the Email Marketing industry, Sender leads with the highest trust score of 91%, performing 44.1% above average, while iContact has the lowest trust score of 7%, 88.9% below the industry average. EmailOctopus has the highest sentiment score of 79%, and MailerLite has the most customer feedback with 405 reviews.

Industry Average Rating
3.3
Industry Average Sentiment
34%
Industry Total Reviews
1,485

EmailOctopus Trust Score

0
out of 100
Rating Score (40% weighted)4.3 / 5
Sentiment Score (60% weighted)79%

TrustScore is a combination of 1 to 5 star rating (40% weighted) and -1 to 1 sentiment score (60% weighted) to provide an accurate and comprehensive measure of customer satisfaction. Learn more.

EmailOctopus Sentiment Overview

Total Reviews
44
Positive
95%
42 reviews
Neutral
0%
0 reviews
Negative
5%
2 reviews
EmailOctopus Customer Reviews

EmailOctopus customers are most satisfied with Support (85%) and Features (73%), while being most critical of .

Reviews by Category

Positive Feedback

Support

A valuable tool i like emailoctapus for its efficiency and helpful team who are always available for support.

Support

The videos are very supportive and i would highly recommend this service for anyone growing an email list.

Support

The help section is really good and so are the customer service people if you need their support.

Negative Feedback

Most Recent EmailOctopus Reviews

Positive Reviews

Best email marketing tool. I've tried so many different email marketing tools and EmailOctopus is simply the best: easy to use, provides everything you need...

Nadine Hinds

Switched for the price but got everything I need. have been using a competitor email…. I have been using a competitor email service for 15...

Edward Saltzberg

Negative Reviews

Email Octopus is the best email platform. Email Octopus is one of the best and only newsletter companies I will ever use. It's simple, has...

Victoria

I've been in the email marketing industry for more than 5 years and I have used multiple senders and EmailOctopus is the best of them...

Arsalan Khan

Miles ahead of the competition. The simple clean interface makes creating new campaigns a breeze, miles ahead of the competitors I've tried in every way....

Jeff Economy

The sentiment analysis above has highlighted customer feedback at scale. The EmailOctopus review below provides an expert take at the features that matter most to help you decide if this company is the right choice for you.

Company Overview

EmailOctopus is an email marketing platform known for its affordability and simplicity, catering primarily to small businesses and non-profits. It leverages Amazon SES (Simple Email Service) to provide cost-effective email delivery, making it a competitive choice for budget-conscious users. The platform is designed with user-friendly tools and automation capabilities, allowing businesses to build effective email campaigns with minimal technical expertise.

Industries

E-commerce
Email Marketing
Amazon SES

Target Audience

Small business owners
Non-profit organizations
Freelancers and independent marketers

Unique Selling Points

Integration with Amazon SES for low-cost email delivery.
User-friendly interface with drag-and-drop email builder.
Advanced automation and segmentation features for targeted campaigns.
Pricing Plans
Free Plan
$0/monthly
Renews at $0/monthly
No Trial
Not applicable for free plans.

The Free Plan is ideal for beginners or small businesses starting with email marketing. It allows users to send up to 10,000 emails per month to a maximum of 2,500 subscribers.

Best For:
The Free Plan is best suited for small businesses or individuals just starting with email marketing and needing to test the platform before committing to a paid plan.

What's Included

  • Up to 10,000 emails per month
  • Maximum of 2,500 subscribers
  • Basic email templates
  • Email campaigns and automation
  • Analytics and reporting
  • List segmentation
  • Integration with third-party tools
  • Basic support

What's Not Included

  • Priority support
  • Custom branding removal
  • Advanced automation features
  • Detailed reporting analytics

Hidden Costs

  • No access to priority support
  • Limited email templates

Payment & Billing

Payment Methods:
N/A - Free Plan
Currencies:
N/A
Billing Cycles:
N/A

Free Extra Features

  • Access to basic email templates
  • Integration with third-party tools
Pro Plan
$20/monthly
Renews at $240/monthly
Free Trial
Refunds available within 14 days for unused services.

The Pro Plan offers advanced features, including custom branding removal, priority support, and advanced automation, making it suitable for growing businesses.

Best For:
The Pro Plan is ideal for businesses with growing email marketing needs, requiring advanced features and scalability.

What's Included

  • Up to 50,000 emails per month
  • Custom branding removal
  • Advanced email templates
  • Priority support
  • Advanced automation workflows
  • Detailed analytics and reporting
  • Unlimited landing pages
  • API access for integrations

What's Not Included

  • Additional cost for subscriber lists exceeding 10,000
  • Dedicated account manager
  • Advanced segmentation tools
  • Custom onboarding support

Hidden Costs

  • Additional cost for larger subscriber lists
  • Optional add-ons for advanced analytics

Payment & Billing

Payment Methods:
Credit Card
PayPal
Currencies:
USD
GBP
EUR
Billing Cycles:
Monthly
Annual

Free Extra Features

  • Advanced email templates
  • Unlimited landing pages

EmailOctopus is a great option for those seeking a budget-friendly email marketing tool with reliable delivery and essential features.

Total Cost Calculator
Pricing Plan
Cost Breakdown

Pro Plan Plan

Monthly Cost$20/month

Total Cost over 3 Years

Year 1$240
Year 2$240
Year 3$240
Total after Year 1
$240
Total after Year 2
$480
Total after Year 3
$720

Optional Add-ons

  • Advanced analytics for $10/month

Extra Costs not Included

  • Additional cost for larger subscriber lists
  • Optional add-ons for advanced analytics
Explore Features

Feature Preferences

Select your feature requirements. Must-have features are essential for your needs, while nice-to-have features are beneficial but not critical.

Hold Ctrl (Windows) or Cmd (Mac) to select multiple features

Monthly Budget Range

Select your preferred budget range. This helps us find plans that fit your financial requirements.

Recommended Plans

Select features to get plan recommendations
EmailOctopus Competitor Comparison

Select the features that are important to you. This will help us match competitors based on your needs.

Adjust how much you want to consider price in the comparison.

Features OnlyBalancedPrice Focused

Competitor Rankings

Mailchimp
Best Match

Mailchimp is a popular email marketing platform offering a wide range of features, including advanced automation and detailed analytics.

Match Score: 0%
Mailchimp's pricing starts at $13/month, which is higher than EmailOctopus' Pro Plan.
Key Differences: Mailchimp offers more advanced features but at a higher cost compared to EmailOctopus.
When to Choose: Choose Mailchimp if you need advanced features and CRM integration.
When Not to Choose: Avoid Mailchimp if budget is a primary concern.
User Feedback

Common Praise

Affordable pricing compared to competitors.
User-friendly interface with minimal learning curve.
Reliable email delivery through Amazon SES.

Common Complaints

Limited advanced features compared to premium competitors.
Occasional delays in customer support responses.
Lack of in-depth reporting tools.

Success Stories

A small e-commerce business increased sales by 20% through targeted email campaigns.
A non-profit organization improved donor engagement with personalized newsletters.
A freelance marketer streamlined client campaigns using automation workflows.

Potential Deal Breakers

Limited features in the Free Plan for larger businesses.
No dedicated account manager for Pro Plan users.
Reliance on Amazon SES may require additional setup.
Final Verdict

EmailOctopus is an excellent choice for small businesses and non-profits looking for an affordable, easy-to-use email marketing platform. Its integration with Amazon SES ensures reliable email delivery at a low cost. However, it may lack some advanced features required by larger enterprises.

EmailOctopus Pros

  • Affordable pricing structure.
  • User-friendly interface.
  • Reliable email delivery via Amazon SES.
  • Scalable plans for growing businesses.

EmailOctopus Cons

  • Limited advanced features.
  • Requires Amazon SES setup.
  • Occasional delays in customer support.

Recommended For:

Ideal for small businesses, non-profits, and independent marketers looking for a cost-effective email marketing solution.

Not Recommended For:

Not recommended for large enterprises or businesses requiring advanced features like built-in CRM or extensive analytics.

EmailOctopus is a great option for those seeking a budget-friendly email marketing tool with reliable delivery and essential features.

Frequently Asked Questions