Ghost Reviews

Read unbiased Ghost reviews from 13 verified users to discover if it's the best choice for you. Ghost is currently ranked #8 in the website builders industry with an average star rating of 3.6 and sentiment score of 54%. Keep reading to learn more.

Ghost logo
Ghost
Ghost offers a streamlined, user-friendly experience for content creators, enabling them to focus on publishing without being bogged down by technical complexities. Its robust monetization tools make it ideal for subscription-based content and membership sites.
Founded
2013
Location
Singapore, Singapore
Industries
Website Builders, Content Management Systems, Open Source, Small Business Websites
Social Links
TrustScore
72
Very Good TrustScore (out of 0 to 100)
Industry Rank
#8
Out of 18 tracked companies
Industry Standing
61.1%
Stronger than 11 competitors
Sentiment Score
54%
Customer overall sentiment score
Average Rating
3.6
Star rating out of 5
Total Reviews
13
Last updated: 2025-01-26 20:03:09
Industry Comparison - Website Builders
CompanyRank
TrustScore
RatingSentimentReviews
Market Share
Pagecloud#1944.695%44
13.0%
Wix#2824.362%1,595
19.2%
Ucraft#3814.169%39
10.3%
SITE123#4814.165%67
10.2%
Webnode#5774.152%46
9.3%
Jimdo#6774.056%52
9.4%
Simvoly#7724.426%21
7.9%
Ghost#8723.654%13
8.3%
Duda#9653.246%33
7.1%
Carrd#10613.231%35
6.1%

In the Website Builders industry, Pagecloud leads with the highest trust score of 94%, performing 70.6% above average, while Weebly has the lowest trust score of 14%, 74.6% below the industry average. Pagecloud has the highest sentiment score of 95%, and Wix has the most customer feedback with 1,595 reviews.

Industry Average Rating
2.9
Industry Average Sentiment
22%
Industry Total Reviews
2,565

Ghost Trust Score

0
out of 100
Rating Score (40% weighted)3.6 / 5
Sentiment Score (60% weighted)54%

TrustScore is a combination of 1 to 5 star rating (40% weighted) and -1 to 1 sentiment score (60% weighted) to provide an accurate and comprehensive measure of customer satisfaction. Learn more.

Ghost Sentiment Overview

Total Reviews
13
Positive
85%
11 reviews
Neutral
0%
0 reviews
Negative
15%
2 reviews
Ghost Customer Reviews

Ghost customers are most satisfied with Value (90%), while being most critical of .

Reviews by Category

Positive Feedback

Value

But for those who value flexibility and top notch customer service, i d advise caution.

Negative Feedback

Most Recent Ghost Reviews

Positive Reviews

Great Headless CMS for blog. Ghost is a great headless CMS for a company blog. Its user friendly for writer and content managers + easy...

Tom Griffiths

I love Ghost CMS. Ghost is my favorite platform for blogging. They are extremely focused on publishing and that's the beauty: you can't mess up....

Tiago

Negative Reviews

They tell you that you can use it for free without telling you that it only last 2 weeks, and then you are forced to...

Thomas

Disappointing Experience with Ghost. Title: Disappointing Experience with Ghost Rating: ★★☆☆☆ I recently started using the Ghost platform with high hopes. I was lured by...

Chase Fraley

Poor customer service. expensive. difficult to import content. I migrated to ghost in January and moved all my posts from a Wordpress blog. You sign...

Scott

The sentiment analysis above has highlighted customer feedback at scale. The Ghost review below provides an expert take at the features that matter most to help you decide if this company is the right choice for you.

Company Overview

Ghost is an open-source platform designed for professional publishers who want to create, manage, and monetize content. Known for its simplicity and speed, Ghost has become a popular choice for bloggers, independent publishers, and businesses seeking a lightweight yet powerful content management system. The platform leverages modern technologies like Node.js to deliver exceptional performance and scalability, setting it apart from traditional website builders.

Industries

Website Builders
Content Management Systems
Open Source
Small Business Websites

Target Audience

Independent bloggers and writers
Small to medium-sized businesses
Educational institutions and nonprofits

Unique Selling Points

Built on modern Node.js technology, ensuring fast load times and high scalability.
Integrated membership and subscription features for monetizing content directly.
Open-source and highly customizable, allowing developers to tailor the platform to specific needs.
Pricing Plans
Starter
$11/monthly
Renews at $132/monthly
Free Trial
14-day money-back guarantee for all plans.

The Starter plan is designed for individuals or small teams looking to launch a simple publication or blog. It provides essential tools to create and manage content efficiently.

Best For:
This plan is ideal for individual bloggers or small teams starting their first publication. It’s particularly suitable for those who need basic tools without advanced features.

What's Included

  • 1 staff user
  • Up to 500 members
  • Custom domain support
  • Basic theme customization
  • Email newsletter integration
  • SEO optimization tools
  • Access to Ghost’s API
  • 24/7 email support

What's Not Included

  • Advanced analytics
  • Custom integrations
  • Priority support
  • More than 500 members

Hidden Costs

  • Custom themes may require additional development costs
  • Domain registration not included

Payment & Billing

Payment Methods:
Credit Card
PayPal
Currencies:
USD
EUR
GBP
Billing Cycles:
Monthly
Annual

Free Extra Features

  • Open-source platform access
  • Regular updates and bug fixes
Creator
$33/monthly
Renews at $396/monthly
Free Trial
14-day money-back guarantee for all plans.

The Creator plan is tailored for growing publishers who need more advanced tools to scale their audience and monetize content effectively.

Best For:
This plan is perfect for small to medium-sized publishers who want to grow their audience and monetize their content effectively. It’s ideal for creators who need advanced tools and analytics.

What's Included

  • 3 staff users
  • Up to 1,000 members
  • Custom domain support
  • Advanced theme customization
  • Email newsletter integration
  • Priority support
  • Zapier integration
  • Detailed analytics

What's Not Included

  • More than 1,000 members
  • Dedicated account manager
  • Custom feature development
  • White-labeling options

Hidden Costs

  • Custom integrations may require additional development
  • Design services not included

Payment & Billing

Payment Methods:
Credit Card
PayPal
Currencies:
USD
EUR
GBP
Billing Cycles:
Monthly
Annual

Free Extra Features

  • Access to Ghost integrations
  • Priority email support
Team
$79/monthly
Renews at $948/monthly
Free Trial
14-day money-back guarantee for all plans.

The Team plan is designed for larger teams or organizations that require collaboration tools and support for a growing audience.

Best For:
This plan is ideal for larger teams or organizations managing high-volume publications. It’s perfect for those needing advanced collaboration tools and analytics.

What's Included

  • 10 staff users
  • Up to 10,000 members
  • Custom domain support
  • Premium theme customization
  • Email newsletter integration
  • Priority support
  • Advanced analytics
  • Custom integrations

What's Not Included

  • More than 10,000 members
  • Dedicated account manager
  • Custom training sessions
  • White-labeling options

Hidden Costs

  • Custom API integrations may require additional costs
  • Advanced training not included

Payment & Billing

Payment Methods:
Credit Card
PayPal
Currencies:
USD
EUR
GBP
Billing Cycles:
Monthly
Annual

Free Extra Features

  • Premium support access
  • Regular platform updates
Business
$199/monthly
Renews at $2388/monthly
Free Trial
14-day money-back guarantee for all plans.

The Business plan is a comprehensive solution for enterprises requiring extensive customization, scalability, and dedicated support.

Best For:
This plan is best for enterprises or large-scale publishers requiring extensive customization and dedicated support. It’s tailored for businesses with complex needs and high traffic.

What's Included

  • Unlimited staff users
  • Unlimited members
  • Custom domain support
  • Full theme customization
  • Email newsletter integration
  • Dedicated support
  • Custom analytics
  • White-labeling options

What's Not Included

  • Custom development services
  • Dedicated account manager
  • Advanced training sessions
  • On-site support

Hidden Costs

  • Custom development services may incur additional fees
  • Dedicated account manager not included

Payment & Billing

Payment Methods:
Credit Card
PayPal
Currencies:
USD
EUR
GBP
Billing Cycles:
Monthly
Annual

Free Extra Features

  • Dedicated onboarding support
  • Customizable analytics dashboard

Ghost is a strong choice for professional publishers and businesses focused on content creation and monetization. It’s best for users who value speed, performance, and a modern approach to content management.

Total Cost Calculator
Pricing Plan
Cost Breakdown

Starter Plan

Monthly Cost$11/month

Total Cost over 3 Years

Year 1$132
Year 2$132
Year 3$132
Total after Year 1
$132
Total after Year 2
$264
Total after Year 3
$396

Optional Add-ons

  • Custom theme development
  • Domain registration

Extra Costs not Included

  • Custom themes may require additional development costs
  • Domain registration not included
Explore Features

Feature Preferences

Select your feature requirements. Must-have features are essential for your needs, while nice-to-have features are beneficial but not critical.

Hold Ctrl (Windows) or Cmd (Mac) to select multiple features

Monthly Budget Range

Select your preferred budget range. This helps us find plans that fit your financial requirements.

Recommended Plans

Select features to get plan recommendations
Ghost Competitor Comparison

Select the features that are important to you. This will help us match competitors based on your needs.

Adjust how much you want to consider price in the comparison.

Features OnlyBalancedPrice Focused

Competitor Rankings

WordPress
Best Match

WordPress is a widely used open-source CMS that powers over 40% of websites globally. It offers extensive customization options and a vast plugin ecosystem.

Match Score: 0%
WordPress can be free, but premium themes, plugins, and hosting often make it comparable in cost to Ghost.
Key Differences: WordPress offers more plugins and themes, while Ghost focuses on simplicity and speed. Ghost is better for content-focused sites, whereas WordPress is more versatile.
When to Choose: Choose WordPress if you need extensive customization and a large plugin ecosystem.
When Not to Choose: Avoid WordPress if you want a lightweight, fast platform with built-in monetization tools.
Squarespace

Squarespace is a website builder known for its beautiful templates and ease of use. It’s ideal for small businesses and individuals.

Match Score: 0%
Squarespace plans start at $16/month, making it slightly more expensive than Ghost’s Starter plan.
Key Differences: Squarespace is a drag-and-drop builder, while Ghost is a CMS for content-focused sites. Squarespace is easier for beginners, but Ghost offers more flexibility for publishers.
When to Choose: Choose Squarespace if you need an easy-to-use builder with e-commerce features.
When Not to Choose: Avoid Squarespace if you prioritize speed, scalability, and content monetization.
Wix

Wix is a beginner-friendly website builder with a drag-and-drop interface and extensive design options.

Match Score: 0%
Wix plans start at $14/month, which is comparable to Ghost’s Starter plan but lacks Ghost’s membership features.
Key Differences: Wix is ideal for simple websites, while Ghost is better suited for publishers and content creators. Ghost offers faster performance and built-in monetization tools.
When to Choose: Choose Wix if you want an easy-to-use platform for simple websites.
When Not to Choose: Avoid Wix if you need a scalable, content-focused platform with monetization tools.
User Feedback

Common Praise

Users appreciate the platform's speed and performance due to its Node.js foundation.
The clean and intuitive interface makes content creation seamless for non-technical users.
Ghost’s built-in membership and subscription features are highly praised for enabling monetization.

Common Complaints

Limited plugin ecosystem compared to competitors like WordPress.
Some users find the pricing steep for smaller publications.
Customization requires technical knowledge, which may deter non-developers.

Success Stories

A small independent blog scaled to 10,000 subscribers using Ghost’s membership tools.
A nonprofit organization used Ghost to streamline its content management and save on operational costs.
An educational institution successfully launched an online publication with Ghost, attracting thousands of readers.

Potential Deal Breakers

Lack of a robust plugin marketplace limits extensibility.
No built-in e-commerce features for selling physical products.
Customization requires coding knowledge, which may not suit all users.
Final Verdict

Ghost is a powerful, fast, and modern CMS tailored for professional publishers and content creators. Its built-in membership and subscription tools make it an excellent choice for monetizing content. While it requires some technical knowledge for advanced customization, its performance and scalability outweigh these challenges.

Ghost Pros

  • Fast and lightweight platform built on Node.js.
  • Built-in tools for memberships and subscriptions.
  • Open-source and highly customizable.
  • Excellent performance and scalability.

Ghost Cons

  • Limited plugin ecosystem compared to competitors like WordPress.
  • Requires technical knowledge for advanced customization.
  • No built-in e-commerce features for physical product sales.

Recommended For:

Ghost is ideal for bloggers, independent publishers, and small to medium-sized businesses looking to create content-focused websites with monetization capabilities.

Not Recommended For:

Ghost is not recommended for users who need extensive e-commerce features or those who prefer drag-and-drop website builders. It may also not suit beginners without technical knowledge.

Ghost is a strong choice for professional publishers and businesses focused on content creation and monetization. It’s best for users who value speed, performance, and a modern approach to content management.

Frequently Asked Questions