Hotjar Reviews
Read unbiased Hotjar reviews from 42 verified users to discover if it's the best choice for you. Hotjar is currently ranked #5 in the web analytics industry with an average star rating of 2.3 and sentiment score of 43%. Keep reading to learn more.
| Company | Rank | TrustScore | Rating | Sentiment | Reviews | Market Share |
|---|---|---|---|---|---|---|
| Woopra | #1 | 93 | 5.0 | 78% | 6 | 16.8% |
| Clicky | #2 | 85 | 4.0 | 83% | 12 | 16.6% |
| Visual Web Optimizer | #3 | 80 | 3.7 | 75% | 37 | 22.0% |
| Plausible | #4 | 65 | 2.6 | 62% | 5 | 10.0% |
| Hotjar | #5 | 56 | 2.3 | 43% | 42 | 17.7% |
| Mixpanel | #6 | 50 | 3.0 | -0% | 12 | 7.4% |
| Amplitude | #7 | 34 | 1.9 | -18% | 43 | 11.8% |
| Matomo | #8 | 16 | 1.4 | -61% | 8 | -2.3% |
In the Web Analytics industry, Woopra leads with the highest trust score of 93%, performing 55.3% above average, while Matomo has the lowest trust score of 16%, 73.3% below the industry average. Clicky has the highest sentiment score of 83%, and Amplitude has the most customer feedback with 43 reviews.
Hotjar Trust Score
TrustScore is a combination of 1 to 5 star rating (40% weighted) and -1 to 1 sentiment score (60% weighted) to provide an accurate and comprehensive measure of customer satisfaction. Learn more.
Hotjar Sentiment Overview
Hotjar customers are most satisfied with Support (88%) and Value (75%), while being most critical of Support (45%) and Features (50%).
Reviews by Category
Positive Feedback
Website shows a good game with some good features however the lack of support is surprisingly concerning
I ve been going around in circles with the support team for a week now.
Website shows a good game with some good features however the lack of support is surprisingly concerning
Negative Feedback
The support is non existent.. you either have a chatbot which is useless or they asked you to email and no one responds.
But a lot of features were removed or were limited such as recording daily limit.
Most Recent Hotjar Reviews
Positive Reviews
You either have a chatbot which is useless or they asked you to email and no-one responds. Website shows a good game with some good...
The interfce and the documentation could be made a bit more user-friendly I integrated it with my ecomm store, and on the checkout page I...
I've been using Hotjar for a while now. So, I've been using Hotjar for a while now, and it's been pretty cool to get some...
Negative Reviews
Excellent Customer Supprt. We have recently made a mistake while buying a higher plan in Hotjar. We have contacted Hotjar's support. The response came in...
Poor customer service. cannot get a refund. As per usual after-care service is poor. No way to speak to a human, just a chatbot. It's...
Disappointing Greed from Hotjar's New Ownership. I’ve been a loyal Hotjar customer since 2015, but under the new ownership, the company has become shockingly greedy....
The sentiment analysis above has highlighted customer feedback at scale. The Hotjar review below provides an expert take at the features that matter most to help you decide if this company is the right choice for you.
Hotjar is a behavioral analytics and user feedback tool that helps businesses understand how users interact with their websites. It has established itself as a key player in the market by offering a combination of heatmaps, session recordings, and surveys to provide actionable insights. Hotjar’s innovative technologies, such as real-time feedback widgets and advanced filtering options for user recordings, set it apart from competitors.
Industries
Target Audience
Unique Selling Points
| Plan Details | Basic $0/monthly Renews at $0/monthly The Basic plan is free and provides essential tools for small websites to start understanding user behavior. It is ideal for individuals or startups with limited budgets. Best For: This plan is best suited for small websites, bloggers, or startups who are just beginning to explore user behavior analytics. It is also ideal for individuals who want to test Hotjar's capabilities without any financial commitment. No Free Trial Not applicable for a free plan. | Plus $39/monthly Renews at $468/monthly The Plus plan is designed for growing businesses that need more data and features to analyze user behavior effectively. It includes additional session recordings and heatmaps compared to the Basic pla... Best For: This plan is ideal for small to medium-sized businesses that require more data and features than the Basic plan. It is suitable for teams looking to enhance their website's user experience with deeper insights. No Free Trial No refunds for unused months. | Business $99/monthly Renews at $1188/monthly The Business plan is tailored for larger organizations that need advanced features, more data, and dedicated support. It provides extensive tools for in-depth analysis and team collaboration. Best For: This plan is best suited for mid-sized to large businesses that require advanced analytics and dedicated support. It is ideal for teams working on complex projects with a need for collaboration and API integrations. No Free Trial No refunds for unused months. |
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| Payment & Billing | Payment Methods: N/A for free plan Currencies: N/A for free plan Billing Cycles: N/A for free plan | Payment Methods: Credit card PayPal Currencies: USD EUR Billing Cycles: Monthly Annual | Payment Methods: Credit card PayPal Currencies: USD EUR GBP Billing Cycles: Monthly Annual |
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The Basic plan is free and provides essential tools for small websites to start understanding user behavior. It is ideal for individuals or startups with limited budgets.
What's Included
- Heatmaps for up to 35 daily sessions
- Session recordings for up to 35 daily sessions
- Feedback widgets
- Basic survey tools
- Data storage for 365 days
- GDPR and CCPA compliance
- Community support
- Access to learning resources
What's Not Included
- Advanced filtering options
- Unlimited data collection
- Custom integrations
- Priority support
Hidden Costs
- None
Payment & Billing
Free Extra Features
- Access to Hotjar's educational resources
- Community support
The Plus plan is designed for growing businesses that need more data and features to analyze user behavior effectively. It includes additional session recordings and heatmaps compared to the Basic pla...
What's Included
- Heatmaps for up to 100 daily sessions
- Session recordings for up to 100 daily sessions
- Feedback widgets with customization
- Surveys with advanced targeting
- Data storage for 365 days
- GDPR and CCPA compliance
- Email support
- Access to learning resources
What's Not Included
- Unlimited data collection
- Advanced integrations
- Priority support
- Advanced user segmentation
Hidden Costs
- Additional costs for exceeding session limits
- No refunds for unused months
Payment & Billing
Free Extra Features
- Access to Hotjar's webinars
- Email support
The Business plan is tailored for larger organizations that need advanced features, more data, and dedicated support. It provides extensive tools for in-depth analysis and team collaboration.
What's Included
- Heatmaps for up to 500 daily sessions
- Session recordings for up to 500 daily sessions
- Customizable feedback widgets
- Advanced survey targeting
- API access
- Data storage for 365 days
- GDPR and CCPA compliance
- Priority support
What's Not Included
- Unlimited data collection
- Custom onboarding
- Advanced predictive analytics
- Dedicated account manager
Hidden Costs
- Additional costs for exceeding session limits
- Custom integrations may incur extra fees
Payment & Billing
Free Extra Features
- Priority support
- API access
Hotjar is highly recommended for small to medium-sized businesses looking for an affordable and comprehensive user behavior analytics tool. Its combination of features makes it a valuable asset for improving website performance and user experience.
Plus Plan
Total Cost over 3 Years
Optional Add-ons
- None
Extra Costs not Included
- Additional costs for exceeding session limits
- No refunds for unused months
Feature Preferences
Select your feature requirements. Must-have features are essential for your needs, while nice-to-have features are beneficial but not critical.
Hold Ctrl (Windows) or Cmd (Mac) to select multiple features
Monthly Budget Range
Select your preferred budget range. This helps us find plans that fit your financial requirements.
Recommended Plans
Select the features that are important to you. This will help us match competitors based on your needs.
Adjust how much you want to consider price in the comparison.
Competitor Rankings
Crazy EggBest Match
Crazy Egg is a competitor offering similar tools like heatmaps and A/B testing. It is known for its simple interface and focus on conversion rate optimization.
FullStory
FullStory is a premium analytics tool focusing on session recordings and user behavior analysis. It is known for its robust search and segmentation capabilities.
Mouseflow
Mouseflow is a competitor offering session recordings, heatmaps, and funnel analysis. It is popular for its focus on conversion optimization.
Visit the Hotjar website and click on 'Sign Up Free.'
Enter your email address and create a password.
Verify your email and complete the onboarding questions to set up your first project.
Issues with email verification.
Difficulty in installing the tracking code for non-technical users.
Limited guidance on setting up advanced features.
Common Praise
Common Complaints
Success Stories
Potential Deal Breakers
Hotjar is a versatile tool that combines behavioral analytics and user feedback into a single platform. It is particularly effective for businesses looking to improve website usability and boost conversions. While its pricing may not suit very large enterprises, it remains a top choice for small to medium-sized businesses.
Hotjar Pros
- Comprehensive set of tools including heatmaps, session recordings, and surveys.
- User-friendly interface suitable for non-technical users.
- Affordable pricing for small to medium-sized businesses.
- Advanced filtering and segmentation options for detailed analysis.
Hotjar Cons
- Limited data collection in lower-tier plans.
- No A/B testing features.
- Session recordings can be slow to load for high-traffic websites.
Recommended For:
Hotjar is ideal for businesses seeking an all-in-one solution for understanding user behavior and collecting feedback. It is especially useful for e-commerce, SaaS, and digital marketing industries.
Not Recommended For:
Hotjar may not be suitable for very large enterprises with extensive data needs or businesses requiring A/B testing capabilities. It is also not ideal for those seeking predictive analytics.
Hotjar is highly recommended for small to medium-sized businesses looking for an affordable and comprehensive user behavior analytics tool. Its combination of features makes it a valuable asset for improving website performance and user experience.