MailerLite Reviews

Read unbiased MailerLite reviews from 405 verified users to discover if it's the best choice for you. MailerLite is currently ranked #6 in the email marketing industry with an average star rating of 4.4 and sentiment score of 62%. Keep reading to learn more.

MailerLite logo
MailerLite
MailerLite offers a powerful yet easy-to-use platform for creating email campaigns, managing subscribers, and tracking performance. Its affordability and intuitive interface make it a popular choice for businesses across various industries.
Founded
2010
Location
Vilnius, Lithuania
Industries
E-commerce, Education, Nonprofits
Social Links
TrustScore
83
Excellent TrustScore (out of 0 to 100)
Industry Rank
#6
Out of 16 tracked companies
Industry Standing
68.8%
Solid performance among 16 companies
Sentiment Score
62%
Customer overall sentiment score
Average Rating
4.4
Star rating out of 5
Total Reviews
405
Last updated: 2025-01-24 07:08:19
Industry Comparison - Email Marketing
CompanyRank
TrustScore
RatingSentimentReviews
Market Share
Sender#1914.877%240
13.5%
EmailOctopus#2874.379%44
9.5%
Constant Contact#3864.667%115
10.4%
GetResponse#4864.570%73
9.7%
Beehiiv#5844.370%112
10.2%
MailerLite#6834.462%405
15.1%
Omnisend#7673.639%56
6.5%
SendPulse#8663.538%45
6.2%
Brevo#9663.439%101
7.1%
Kit#10552.630%38
4.5%

In the Email Marketing industry, Sender leads with the highest trust score of 91%, performing 44.1% above average, while iContact has the lowest trust score of 7%, 88.9% below the industry average. EmailOctopus has the highest sentiment score of 79%, and MailerLite has the most customer feedback with 405 reviews.

Industry Average Rating
3.3
Industry Average Sentiment
34%
Industry Total Reviews
1,485

MailerLite Trust Score

0
out of 100
Rating Score (40% weighted)4.4 / 5
Sentiment Score (60% weighted)62%

TrustScore is a combination of 1 to 5 star rating (40% weighted) and -1 to 1 sentiment score (60% weighted) to provide an accurate and comprehensive measure of customer satisfaction. Learn more.

MailerLite Sentiment Overview

Total Reviews
405
Positive
84%
340 reviews
Neutral
3%
12 reviews
Negative
14%
57 reviews
MailerLite Customer Reviews

MailerLite customers are most satisfied with Support (85%) and Performance (75%), while being most critical of Support (50%).

Reviews by Category

Positive Feedback

Support

Excellent support thank you mailerlite for providing comprehensive preliminary instructions using ai and then directing me to live support.

Support

Best support team mailerlite is one of the easiest platform for sendind campaigns.

Support

But if you still have questions the support team is always ready to help you.

Negative Feedback

Support

Tried contacting support before reviewing, but it is non existent automated low no effort.

Support

Account suspended, money gone and no way to contact support via chat or email because it only came with paid plans.

Support

We are blocked from contacting normal customer support while our account is suspended, and we can t delete or close it.

Most Recent MailerLite Reviews

Positive Reviews

Absolutely outstanding customer…. Absolutely outstanding customer service! Joseph went above and beyond to assist me, responding quickly and providing clear, helpful guidance throughout the process....

Jørgen Wolles

New to MailerLite: Appreciated the customer support! . I'm new to MailerLite and this is a comment on customer support. I submitted a question via...

Manisha Shahane

Negative Reviews

Had a reoccurring issue with emails…. Had a reoccurring issue with emails bouncing to random iCloud addresses. Apparently Apple was blocking the IP address because...

Anthony

Mailerlite is a DISASTER OF SERVICES. Like James and Chris, we lost the complete subscriber list that we have been building for years.  MailerLite...

Jasmina Knezevic

Terrible experience. steer clear! . Mailerlite terminated our account without warning due to technical issues we were having with the forms on our website that...

Spencer-Smith

The sentiment analysis above has highlighted customer feedback at scale. The Mailerlite review below provides an expert take at the features that matter most to help you decide if this company is the right choice for you.

Company Overview

MailerLite is an email marketing platform known for its simplicity, affordability, and robust feature set. It has established a strong position in the market by catering to small and medium-sized businesses with user-friendly tools for email campaigns, automation, and landing pages. The platform leverages innovative technologies such as drag-and-drop editors and advanced email automation workflows to streamline marketing efforts.

Industries

Email Marketing Platform
Landing Pages
Email Newsletters

Target Audience

Small and medium-sized businesses
E-commerce store owners
Content creators and bloggers

Unique Selling Points

An intuitive drag-and-drop editor that simplifies email design for users without technical expertise.
Advanced email automation features, including behavior-based triggers and segmentation, to optimize marketing workflows.
Affordable pricing tiers with generous limits, making it accessible for small businesses and startups.
Pricing Plans
Free Plan
$0/monthly
Renews at $0/monthly
No Trial
N/A as this plan is free.

The Free Plan is ideal for beginners or small businesses looking to explore email marketing without financial commitment. It includes essential tools for creating and sending email campaigns.

Best For:
This plan is best suited for individuals or small businesses just starting with email marketing. It provides enough features to learn and experiment without incurring costs.

What's Included

  • Up to 1,000 subscribers
  • 12,000 emails per month
  • Drag-and-drop email editor
  • Basic email automation
  • Landing pages
  • Signup forms
  • Email support
  • Access to templates

What's Not Included

  • Advanced automation features
  • Priority support
  • Custom HTML editor
  • Unlimited monthly emails

Hidden Costs

  • Limited features compared to paid plans
  • MailerLite branding on emails

Payment & Billing

Payment Methods:
N/A
Currencies:
N/A
Billing Cycles:
N/A

Free Extra Features

  • Landing page builder
  • Signup form creation
Growing Business
$10/monthly
Renews at $10/monthly
Free Trial
Refunds are available within 14 days for annual plans.

The Growing Business plan is designed for businesses that need advanced features and higher subscriber limits. It offers enhanced automation and premium tools for scaling email marketing efforts.

Best For:
This plan is ideal for growing businesses that require unlimited emails and advanced features to enhance their marketing strategies. It suits users who need more customization and analytics.

What's Included

  • Up to 1,000 subscribers
  • Unlimited monthly emails
  • Advanced automation
  • Custom HTML editor
  • No MailerLite branding
  • 24/7 email support
  • A/B testing
  • Analytics and reporting

What's Not Included

  • Dedicated IP address
  • Phone support
  • Custom integrations
  • Advanced segmentation

Hidden Costs

  • Additional cost for exceeding subscriber limits
  • Add-ons like dedicated IPs

Payment & Billing

Payment Methods:
Credit card
PayPal
Currencies:
USD
EUR
Billing Cycles:
Monthly
Annual

Free Extra Features

  • A/B testing
  • Advanced analytics
Advanced
$21/monthly
Renews at $21/monthly
Free Trial
Refunds are available within 14 days for annual plans.

The Advanced plan is tailored for businesses with complex needs, offering priority support, advanced segmentation, and tailored solutions.

Best For:
This plan is best for larger businesses or enterprises that need advanced tools, priority support, and tailored solutions to manage complex campaigns.

What's Included

  • Up to 1,000 subscribers
  • Unlimited emails
  • Priority support
  • Advanced segmentation
  • Dedicated IP
  • Custom reporting
  • Team accounts
  • Advanced integrations

What's Not Included

  • Phone support
  • Custom API support
  • Custom branding options
  • Consultation services

Hidden Costs

  • Higher costs for additional subscribers
  • Additional charges for custom integrations

Payment & Billing

Payment Methods:
Credit card
PayPal
Currencies:
USD
EUR
Billing Cycles:
Monthly
Annual

Free Extra Features

  • Advanced integrations
  • Custom reporting

MailerLite is an excellent choice for small to medium-sized businesses looking for an affordable and intuitive email marketing platform. It provides all the essential tools needed to create and manage effective email campaigns.

Total Cost Calculator
Pricing Plan
Cost Breakdown

Growing Business Plan

Monthly Cost$10/month

Total Cost over 3 Years

Year 1$120
Year 2$120
Year 3$120
Total after Year 1
$120
Total after Year 2
$240
Total after Year 3
$360

Optional Add-ons

  • Dedicated IP

Extra Costs not Included

  • Additional cost for exceeding subscriber limits
  • Add-ons like dedicated IPs
Explore Features

Feature Preferences

Select your feature requirements. Must-have features are essential for your needs, while nice-to-have features are beneficial but not critical.

Hold Ctrl (Windows) or Cmd (Mac) to select multiple features

Monthly Budget Range

Select your preferred budget range. This helps us find plans that fit your financial requirements.

Recommended Plans

Select features to get plan recommendations
Mailerlite Competitor Comparison

Select the features that are important to you. This will help us match competitors based on your needs.

Adjust how much you want to consider price in the comparison.

Features OnlyBalancedPrice Focused

Competitor Rankings

Mailchimp
Best Match

Mailchimp is a popular email marketing platform offering a wide range of features, including advanced analytics and multi-channel marketing tools.

Match Score: 0%
Mailchimp's pricing starts higher than MailerLite, particularly for businesses with larger subscriber lists.
Key Differences: MailerLite is more affordable and easier to use, while Mailchimp offers more advanced features but at a higher cost.
When to Choose: Choose Mailchimp if you need advanced analytics and multi-channel marketing tools.
When Not to Choose: Avoid Mailchimp if you are on a tight budget or need a simpler interface.
Constant Contact

Constant Contact is an email marketing platform known for its extensive template library and event management features.

Match Score: 0%
Constant Contact's pricing is higher than MailerLite's, especially for small businesses.
Key Differences: MailerLite offers more affordable plans, while Constant Contact provides better event management tools.
When to Choose: Choose Constant Contact if you need event management features.
When Not to Choose: Avoid Constant Contact if affordability is your primary concern.
ActiveCampaign

ActiveCampaign is a robust platform offering advanced automation and CRM features for businesses.

Match Score: 0%
ActiveCampaign's pricing is significantly higher than MailerLite's for comparable subscriber limits.
Key Differences: MailerLite is simpler and more affordable, while ActiveCampaign is better suited for businesses needing CRM integration.
When to Choose: Choose ActiveCampaign if you need CRM features and advanced automation.
When Not to Choose: Avoid ActiveCampaign if you are looking for a budget-friendly solution.
User Feedback

Common Praise

Users appreciate the intuitive drag-and-drop editor, which simplifies email creation.
The platform's affordability and generous free plan are frequently highlighted as major advantages.
Automation features, such as behavior-based triggers, are praised for improving marketing efficiency.

Common Complaints

Some users report limited design flexibility compared to competitors.
The lack of phone support is a drawback for users needing immediate assistance.
Advanced features like segmentation can be challenging for beginners to understand.

Success Stories

A small e-commerce business increased its email open rates by 35% using MailerLite's A/B testing feature.
A nonprofit organization successfully engaged donors through personalized email campaigns created with MailerLite.
A blogger grew their subscriber list by 50% within three months using MailerLite's signup forms and landing pages.

Potential Deal Breakers

The platform's limited design customization options may not meet the needs of advanced users.
Lack of phone support can be a significant issue for users requiring immediate help.
Advanced features like API integrations may not be sufficient for enterprise-level users.
Final Verdict

MailerLite is a versatile and affordable email marketing platform, ideal for small to medium-sized businesses. It offers a user-friendly interface, robust automation features, and a generous free plan. While it may lack some advanced features compared to competitors, it excels in simplicity and cost-effectiveness.

Mailerlite Pros

  • Affordable pricing plans with generous features.
  • User-friendly drag-and-drop editor.
  • Robust automation features for streamlined marketing.
  • Generous free plan with essential tools.

Mailerlite Cons

  • Limited design customization options.
  • No phone support available.
  • Advanced features may be challenging for beginners.

Recommended For:

MailerLite is ideal for small businesses, bloggers, and nonprofits looking for an affordable and easy-to-use email marketing solution. It is particularly suited for users new to email marketing.

Not Recommended For:

MailerLite is not recommended for large enterprises requiring extensive customization or advanced integrations. It may also not suit users who need immediate phone support.

MailerLite is an excellent choice for small to medium-sized businesses looking for an affordable and intuitive email marketing platform. It provides all the essential tools needed to create and manage effective email campaigns.

Frequently Asked Questions