Matomo Reviews
Read unbiased Matomo reviews from 8 verified users to discover if it's the best choice for you. Matomo is currently ranked #8 in the web analytics industry with an average star rating of 1.4 and sentiment score of -61%. Keep reading to learn more.
| Company | Rank | TrustScore | Rating | Sentiment | Reviews | Market Share |
|---|---|---|---|---|---|---|
| Woopra | #1 | 93 | 5.0 | 78% | 6 | 16.8% |
| Clicky | #2 | 85 | 4.0 | 83% | 12 | 16.6% |
| Visual Web Optimizer | #3 | 80 | 3.7 | 75% | 37 | 22.0% |
| Plausible | #4 | 65 | 2.6 | 62% | 5 | 10.0% |
| Hotjar | #5 | 56 | 2.3 | 43% | 42 | 17.7% |
| Mixpanel | #6 | 50 | 3.0 | -0% | 12 | 7.4% |
| Amplitude | #7 | 34 | 1.9 | -18% | 43 | 11.8% |
| Matomo | #8 | 16 | 1.4 | -61% | 8 | -2.3% |
In the Web Analytics industry, Woopra leads with the highest trust score of 93%, performing 55.3% above average, while Matomo has the lowest trust score of 16%, 73.3% below the industry average. Clicky has the highest sentiment score of 83%, and Amplitude has the most customer feedback with 43 reviews.
Matomo Trust Score
TrustScore is a combination of 1 to 5 star rating (40% weighted) and -1 to 1 sentiment score (60% weighted) to provide an accurate and comprehensive measure of customer satisfaction. Learn more.
Matomo Sentiment Overview
Matomo customers are most satisfied with , while being most critical of Support (45%).
Reviews by Category
Positive Feedback
Negative Feedback
I reached out to their support and i can only conclude has the most incompetent, slow and worst support i have ever faced.
Most Recent Matomo Reviews
Positive Reviews
Negative Reviews
The software lacks so many basic functions that you would assume a paid tracking software would have. It doesn’t even by default, differentiate between paid...
Matomo is far from being usable in production. I hope it will save time for those who want to try it. They are proposed as...
with oldschool and bad UI/UX. Tried Matomo on my Website but i can't racommend it. Bad Analytics Data as well as a very bad and...
The sentiment analysis above has highlighted customer feedback at scale. The Matomo review below provides an expert take at the features that matter most to help you decide if this company is the right choice for you.
Matomo is an open-source web analytics platform that provides users with full control over their data, making it a popular alternative to Google Analytics. It is renowned for its strong emphasis on privacy and compliance with regulations like GDPR and CCPA, giving it a competitive edge in the analytics market. Matomo’s innovative features, such as heatmaps, session recordings, and customizable dashboards, allow businesses to gain deep insights into user behavior without compromising data security.
Industries
Target Audience
Unique Selling Points
| Plan Details | Free (On-Premise) $0/one-time Renews at $0/one-time The Free On-Premise plan allows users to host Matomo on their own servers, offering complete control over data and no recurring costs. It is ideal for businesses with technical expertise and infrastru... Best For: This plan is ideal for organizations with technical expertise and existing server infrastructure that prioritize data privacy and cost savings. It is particularly suitable for developers and IT teams managing analytics in-house. No Free Trial Not applicable as the plan is free. | Cloud Starter $29/monthly Renews at $29/monthly The Cloud Starter plan provides an affordable entry point for businesses that want to use Matomo without managing their own servers. It includes essential analytics features hosted on Matomo's secure... Best For: This plan is perfect for small businesses and startups that require a straightforward analytics solution without the need for technical setup. It is also suitable for organizations looking for a cost-effective entry point into Matomo's ecosystem. Free Trial Refunds are available within 30 days of purchase for annual plans. | Cloud Business $99/monthly Renews at $99/monthly The Cloud Business plan offers advanced analytics features and priority support for growing businesses. It includes premium tools like heatmaps, session recordings, and A/B testing to optimize user ex... Best For: This plan is ideal for medium-sized businesses and enterprises that require advanced analytics tools to enhance user engagement and optimize conversions. It is particularly suited for marketing teams and data analysts. Free Trial Refunds are available within 30 days of purchase for annual plans. | Enterprise $Custom/annual Renews at $Custom/annual The Enterprise plan is a highly customizable solution designed for large organizations with complex analytics needs. It includes dedicated support, advanced features, and tailored solutions to meet sp... Best For: This plan is perfect for large enterprises and government organizations that require tailored analytics solutions and dedicated support. It is also ideal for businesses in highly regulated industries needing advanced privacy controls. No Free Trial Refund policies are determined on a case-by-case basis for enterprise agreements. |
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The Free On-Premise plan allows users to host Matomo on their own servers, offering complete control over data and no recurring costs. It is ideal for businesses with technical expertise and infrastru...
What's Included
- Full access to core Matomo features
- Customizable dashboards
- GDPR and privacy compliance tools
- Unlimited websites and users
- Real-time analytics
- Event tracking
- Goal tracking
- Basic support through community forums
What's Not Included
- Premium features like heatmaps and funnels
- Dedicated customer support
- Automatic updates
- Cloud hosting
Hidden Costs
- Server hosting costs
- Maintenance and updates
Payment & Billing
Free Extra Features
- Access to Matomo's open-source code
- Community-driven plugins and extensions
The Cloud Starter plan provides an affordable entry point for businesses that want to use Matomo without managing their own servers. It includes essential analytics features hosted on Matomo's secure...
What's Included
- Secure cloud hosting
- Customizable dashboards
- GDPR compliance tools
- Unlimited websites and users
- Real-time analytics
- Event tracking
- Goal tracking
- Basic email support
What's Not Included
- Advanced features like heatmaps and A/B testing
- Priority support
- Custom integrations
- White-labeling
Hidden Costs
- Additional storage costs for high traffic
- Premium feature add-ons
Payment & Billing
Free Extra Features
- Access to cloud hosting
- Regular updates and maintenance
The Cloud Business plan offers advanced analytics features and priority support for growing businesses. It includes premium tools like heatmaps, session recordings, and A/B testing to optimize user ex...
What's Included
- All Starter plan features
- Heatmaps
- Session recordings
- A/B testing
- Funnels
- Form analytics
- Custom reporting
- Priority email support
What's Not Included
- Dedicated account manager
- Custom SLA agreements
- On-premise hosting
- White-labeling
Hidden Costs
- Additional storage for high traffic
- Custom integrations
Payment & Billing
Free Extra Features
- Access to premium analytics tools
- Regular updates and maintenance
The Enterprise plan is a highly customizable solution designed for large organizations with complex analytics needs. It includes dedicated support, advanced features, and tailored solutions to meet sp...
What's Included
- All Business plan features
- Dedicated account manager
- Custom SLA agreements
- White-labeling
- Advanced privacy controls
- Custom integrations
- Unlimited data retention
- 24/7 support
What's Not Included
- On-premise setup costs
- Third-party integrations
- Training for large teams
- Custom development services
Hidden Costs
- Custom integrations
- Additional storage costs
Payment & Billing
Free Extra Features
- Tailored onboarding
- Custom SLA agreements
Matomo is highly recommended for businesses that value privacy and data ownership. Its flexibility and robust feature set make it a strong contender for organizations seeking an alternative to mainstream analytics platforms.
Cloud Starter Plan
Total Cost over 3 Years
Optional Add-ons
- Premium features
- Additional storage
Extra Costs not Included
- Additional storage costs for high traffic
- Premium feature add-ons
Feature Preferences
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Monthly Budget Range
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Recommended Plans
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Competitor Rankings
Google AnalyticsBest Match
Google Analytics is a widely used web analytics platform offering free and advanced analytics tools for tracking website and app performance.
Adobe Analytics
Adobe Analytics is an enterprise-grade analytics platform offering advanced data analysis and AI-driven insights.
Piwik PRO
Piwik PRO is a privacy-focused analytics platform similar to Matomo, offering both cloud and on-premise solutions.
Visit the Matomo website and select the desired plan.
Complete the registration form with business details.
Set up the tracking code on your website or configure the On-Premise installation.
Configuring the On-Premise version on a server.
Understanding advanced analytics features.
Integrating Matomo with existing tools or platforms.
Common Praise
Common Complaints
Success Stories
Potential Deal Breakers
Matomo is a robust analytics platform that stands out for its focus on privacy, data ownership, and compliance with global regulations. It offers a wide range of features suitable for businesses of all sizes, from small startups to large enterprises. While it has a steeper learning curve for the On-Premise version, its flexibility and customization options make it a top choice for privacy-conscious organizations.
Matomo Pros
- Strong focus on data privacy and compliance with GDPR and CCPA.
- Wide range of features, including heatmaps, funnels, and A/B testing.
- Flexible deployment options, including On-Premise and Cloud.
- Open-source nature allows for extensive customization.
Matomo Cons
- Steeper learning curve for the On-Premise version.
- Premium features can be costly for small businesses.
- Limited third-party integrations compared to competitors.
Recommended For:
Matomo is ideal for businesses that prioritize data privacy and ownership, as well as those looking for a customizable analytics solution. It is particularly well-suited for organizations in regulated industries like healthcare and finance.
Not Recommended For:
Matomo may not be suitable for businesses with limited technical expertise or those looking for a completely free solution with advanced features. It is also less ideal for organizations heavily reliant on third-party integrations.
Matomo is highly recommended for businesses that value privacy and data ownership. Its flexibility and robust feature set make it a strong contender for organizations seeking an alternative to mainstream analytics platforms.