Mixpanel Reviews
Read unbiased Mixpanel reviews from 12 verified users to discover if it's the best choice for you. Mixpanel is currently ranked #6 in the web analytics industry with an average star rating of 3.0 and sentiment score of 0%. Keep reading to learn more.
Mixpanel
Mixpanel provides actionable insights through real-time analytics, enabling businesses to make data-driven decisions. Its intuitive interface and powerful segmentation tools make it ideal for tracking user journeys and identifying growth opportunities.
Founded
2009
Location
San Francisco, United States
Industries
User Testing, SaaS, Web Analytics
TrustScore
50
Good TrustScore (out of 0 to 100)
Industry Rank
#6
Out of 9 tracked companies
Industry Standing
44.4%
Developing industry position
Sentiment Score
0%
Customer overall sentiment score
Average Rating
3.0
Star rating out of 5
Total Reviews
12
Last updated: 2025-01-27 13:13:10
Industry Comparison - Web Analytics
| Company | Rank | TrustScore | Rating | Sentiment | Reviews | Market Share |
|---|---|---|---|---|---|---|
| Woopra | #1 | 93 | 5.0 | 78% | 6 | 16.8% |
| Clicky | #2 | 85 | 4.0 | 83% | 12 | 16.6% |
| Visual Web Optimizer | #3 | 80 | 3.7 | 75% | 37 | 22.0% |
| Plausible | #4 | 65 | 2.6 | 62% | 5 | 10.0% |
| Hotjar | #5 | 56 | 2.3 | 43% | 42 | 17.7% |
| Mixpanel | #6 | 50 | 3.0 | -0% | 12 | 7.4% |
| Amplitude | #7 | 34 | 1.9 | -18% | 43 | 11.8% |
| Matomo | #8 | 16 | 1.4 | -61% | 8 | -2.3% |
In the Web Analytics industry, Woopra leads with the highest trust score of 93%, performing 55.3% above average, while Matomo has the lowest trust score of 16%, 73.3% below the industry average. Clicky has the highest sentiment score of 83%, and Amplitude has the most customer feedback with 43 reviews.
Industry Average Rating
3.0
Industry Average Sentiment
33%
Industry Total Reviews
165
Mixpanel Trust Score
0
out of 100
Rating Score (40% weighted)3.0 / 5
Sentiment Score (60% weighted)0%
TrustScore is a combination of 1 to 5 star rating (40% weighted) and -1 to 1 sentiment score (60% weighted) to provide an accurate and comprehensive measure of customer satisfaction. Learn more.
Mixpanel Sentiment Overview
Total Reviews
12
Positive
50%
6 reviews
Neutral
0%
0 reviews
Negative
50%
6 reviews
Mixpanel Customer Reviews
Mixpanel customers are most satisfied with Support (90%), while being most critical of .
Reviews by Category
Positive Feedback
Support
It was a little bit difficult to implement this tool but mixpanel support helped us.
Negative Feedback
Most Recent Mixpanel Reviews
Positive Reviews
I've been using this product for some…. I've been using this product for some time now and I love it! Despite that, it is quite...
Sharon Lindon
Powerful analytics tool. I use it every day. It's a powerful tool that allows creating informative reports about behaviour in our product. It was a...
Jane
Negative Reviews
They get you in thinking it'll be cheap. Then quickly your events (that's what they charge you for) build up and instead of the expected...
Dmitry Paranyushkin
Unprofessional behavior on Mixpanel's side regarding their partners program. Tried to participate in their Solution Partners program. I'm business professional, expert in my field (data...
Andrii
The sentiment analysis above has highlighted customer feedback at scale. The Mixpanel review below provides an expert take at the features that matter most to help you decide if this company is the right choice for you.
Company Overview
Mixpanel is a product analytics platform that empowers businesses to analyze and optimize user interactions with their digital products. It is recognized for its robust event-based tracking system, which enables organizations to gain granular insights into user behavior. Leveraging machine learning and advanced data visualization tools, Mixpanel stands out as a competitive choice for businesses aiming to improve customer retention and engagement.
Industries
User Testing
SaaS
Web Analytics
Target Audience
Product managers looking to improve user engagement
Data analysts seeking detailed behavioral insights
Marketing teams aiming to optimize campaign performance
Unique Selling Points
Event-based tracking allows for detailed analysis of user interactions, providing insights beyond traditional page views.
AI-driven predictive analytics help businesses identify trends and forecast user behavior.
Customizable dashboards and reports make it easy to share insights across teams and stakeholders.
Pricing Plans
| Plan Details | Free $0/monthly Renews at $0/monthly The Free plan offers basic analytics tools for startups or small teams to get started with user behavior tracking. Best For: This plan is ideal for startups or small teams testing the platform and needing basic analytics. It’s also suitable for individuals experimenting with event-based tracking. No Free Trial Not applicable for free plans | Growth $25/monthly Renews at $300/monthly The Growth plan is designed for scaling businesses that need advanced analytics and more event tracking capacity. Best For: This plan is ideal for growing businesses that require more advanced analytics and collaboration tools. It’s also suitable for teams needing deeper insights into user behavior. Free Trial Refunds are available within 14 days of purchase for annual plans. | Enterprise $Custom pricing/annual Renews at $Custom/annual The Enterprise plan provides tailored solutions for large organizations with complex analytics needs. Best For: This plan is ideal for large enterprises with complex analytics needs and significant data volumes. It’s also suitable for organizations requiring dedicated support and custom solutions. No Free Trial Refunds are subject to contract terms. |
|---|---|---|---|
| What's Included |
|
|
|
| What's Not Included |
|
|
|
| Hidden Costs |
|
|
|
| Payment & Billing | Payment Methods: N/A for free plan Currencies: N/A for free plan Billing Cycles: N/A for free plan | Payment Methods: Credit card PayPal Currencies: USD EUR GBP Billing Cycles: Monthly Annual | Payment Methods: Credit card Bank transfer PayPal Currencies: USD EUR GBP Billing Cycles: Annual |
| Free Extra Features |
|
|
|
Free
$0/monthly
Renews at $0/monthly
No Trial
Not applicable for free plans
The Free plan offers basic analytics tools for startups or small teams to get started with user behavior tracking.
Best For:
This plan is ideal for startups or small teams testing the platform and needing basic analytics. It’s also suitable for individuals experimenting with event-based tracking.
What's Included
- Up to 20M monthly events
- Core analytics features
- Unlimited data history
- Access to basic insights
- Standard reporting tools
- Email support
- Basic segmentation
- Event tracking
What's Not Included
- Advanced machine learning features
- Custom dashboards
- Priority customer support
- Advanced integrations
Hidden Costs
- Overage fees for exceeding data limits
- Limited customer support
Payment & Billing
Payment Methods:
N/A for free plan
Currencies:
N/A for free plan
Billing Cycles:
N/A for free plan
Free Extra Features
- Unlimited data history
- Email support
Growth
$25/monthly
Renews at $300/monthly
Free Trial
Refunds are available within 14 days of purchase for annual plans.
The Growth plan is designed for scaling businesses that need advanced analytics and more event tracking capacity.
Best For:
This plan is ideal for growing businesses that require more advanced analytics and collaboration tools. It’s also suitable for teams needing deeper insights into user behavior.
What's Included
- Up to 100M monthly events
- Advanced analytics tools
- Custom dashboards
- Team collaboration features
- Email and chat support
- Retention analysis
- Funnel analysis
- A/B testing tools
What's Not Included
- Enterprise-level support
- Dedicated account manager
- Advanced machine learning models
- Custom SLA agreements
Hidden Costs
- Overage fees for exceeding event limits
- Add-ons for advanced features
Payment & Billing
Payment Methods:
Credit card
PayPal
Currencies:
USD
EUR
GBP
Billing Cycles:
Monthly
Annual
Free Extra Features
- Custom dashboards
- Retention analysis
Enterprise
$Custom pricing/annual
Renews at $Custom/annual
No Trial
Refunds are subject to contract terms.
The Enterprise plan provides tailored solutions for large organizations with complex analytics needs.
Best For:
This plan is ideal for large enterprises with complex analytics needs and significant data volumes. It’s also suitable for organizations requiring dedicated support and custom solutions.
What's Included
- Unlimited monthly events
- Dedicated account manager
- Advanced machine learning models
- Custom SLA agreements
- Priority support
- Advanced security features
- Custom integrations
- Onboarding assistance
What's Not Included
- Standardized pricing
- Self-service setup
- Basic analytics tools
- Limited event tracking
Hidden Costs
- Custom integrations
- Dedicated training sessions
Payment & Billing
Payment Methods:
Credit card
Bank transfer
PayPal
Currencies:
USD
EUR
GBP
Billing Cycles:
Annual
Free Extra Features
- Onboarding assistance
- Priority support
We recommend Mixpanel for businesses that prioritize detailed user behavior analysis and scalability. Its advanced features justify the cost for companies aiming to optimize their digital products.
Total Cost Calculator
Pricing Plan
Cost Breakdown
Growth Plan
Monthly Cost$25/month
Total Cost over 3 Years
Year 1$300
Year 2$300
Year 3$300
Total after Year 1
$300
Total after Year 2
$600
Total after Year 3
$900
Optional Add-ons
- Additional events
- Custom integrations
Extra Costs not Included
- Overage fees for exceeding event limits
- Add-ons for advanced features
Explore Features
Feature Preferences
Select your feature requirements. Must-have features are essential for your needs, while nice-to-have features are beneficial but not critical.
Hold Ctrl (Windows) or Cmd (Mac) to select multiple features
Monthly Budget Range
Select your preferred budget range. This helps us find plans that fit your financial requirements.
Recommended Plans
Select features to get plan recommendations
Mixpanel Competitor Comparison
Select the features that are important to you. This will help us match competitors based on your needs.
Adjust how much you want to consider price in the comparison.
Features OnlyBalancedPrice Focused
Competitor Rankings
AmplitudeBest Match
Amplitude is a product analytics platform known for its focus on behavioral analytics and cohort analysis. It offers robust tools for understanding user journeys and optimizing product experiences.
Match Score: 0%
Amplitude’s pricing is slightly more affordable for small businesses, but Mixpanel offers better scalability for enterprise needs.
Key Differences: Amplitude specializes in cohort analysis and provides a more comprehensive free plan, but lacks some of Mixpanel's advanced machine learning features.
When to Choose: Choose Amplitude if your primary focus is on cohort analysis and you need a more generous free plan.
When Not to Choose: Avoid Amplitude if you require advanced machine learning features or real-time analytics.
Google Analytics 4
Google Analytics 4 (GA4) is a free analytics tool that provides insights into website and app performance. It is widely used for its integration with other Google tools.
Match Score: 0%
GA4 is free, making it a cost-effective option for small businesses, but Mixpanel provides more advanced analytics for a price.
Key Differences: GA4 is free and integrates seamlessly with Google Ads, but lacks the depth of event-based tracking and customization offered by Mixpanel.
When to Choose: Choose GA4 if you need basic website analytics and integration with Google Ads.
When Not to Choose: Avoid GA4 if you require advanced event-based tracking or predictive analytics.
Heap
Heap is an analytics platform that automatically captures all user interactions, eliminating the need for manual event tracking setup.
Match Score: 0%
Heap’s pricing is similar to Mixpanel’s Growth plan, but it may become more expensive for large data volumes.
Key Differences: Heap’s automatic data capture simplifies setup, but Mixpanel offers more advanced customization and predictive analytics.
When to Choose: Choose Heap if you want an easy setup with automatic data capture.
When Not to Choose: Avoid Heap if you need advanced machine learning or highly customizable analytics.
User Feedback
Signup Process Difficulty
Moderate
Time: The signup process typically takes 10-15 minutes, but setting up event tracking can take longer depending on the complexity of your project.
Required Technical Knowledge: Basic knowledge of analytics and event tracking is recommended. Developers may be needed for advanced integrations.
01
Visit the Mixpanel website and click on 'Sign Up'.
02
Provide your email address and create a password.
03
Set up your first project by connecting your app or website.
Watch Out For
Understanding the event tracking setup.
Integrating Mixpanel with existing tools.
Configuring custom dashboards.
Common Praise
The event-based tracking system is highly customizable and provides granular insights.
The user interface is intuitive, making it easy for non-technical users to navigate.
The real-time analytics feature allows businesses to make quick, data-driven decisions.
Common Complaints
The pricing structure can become expensive for high event volumes.
The learning curve for advanced features is steep for new users.
Limited offline support options for non-enterprise plans.
Success Stories
A SaaS company increased user retention by 30% after identifying drop-off points using Mixpanel's funnel analysis.
An e-commerce business optimized its checkout process, leading to a 20% increase in conversions.
A media company used Mixpanel's segmentation tools to target specific user groups, boosting engagement by 25%.
Potential Deal Breakers
High costs for businesses with large data volumes.
Lack of offline support for smaller plans.
Complexity in setting up custom integrations.
Final Verdict
Mixpanel is a powerful product analytics platform that excels in event-based tracking and predictive analytics. It is well-suited for businesses looking to optimize user engagement and retention. While its pricing may be steep for some, its advanced features and scalability make it a strong choice for growing companies.
Mixpanel Pros
- Advanced event-based tracking and analytics.
- Real-time insights for quick decision-making.
- Customizable dashboards and reports.
- Scalable solutions for growing businesses.
Mixpanel Cons
- High costs for large data volumes.
- Steep learning curve for advanced features.
- Limited offline support for smaller plans.
Recommended For:
Mixpanel is ideal for product managers, data analysts, and marketing teams in industries like SaaS, e-commerce, and media. It’s particularly beneficial for businesses with a focus on user behavior optimization.
Not Recommended For:
Mixpanel may not be ideal for small businesses with limited budgets or those needing basic analytics. It’s also less suitable for users who prefer fully automated data capture.
We recommend Mixpanel for businesses that prioritize detailed user behavior analysis and scalability. Its advanced features justify the cost for companies aiming to optimize their digital products.
Frequently Asked Questions