Shopify Reviews

Read unbiased Shopify reviews from 237 verified users to learn if this is the best choice for you. Shopify is currently ranked #16 in the website builders industry with an average star rating of 1.3 and a sentiment score of -26%. Keep reading to learn more.

Shopify logo
Shopify
Shopify offers an all-in-one solution for building, managing, and scaling online stores with minimal technical expertise. It is widely used across industries for its flexibility, extensive customization options, and ability to handle high-volume sales.
Founded
2006
Location
Ottawa, Canada
Industries
Ecommerce Platforms, Shopping Carts, Website Builders
Social Links
TrustScore
25
(out of 0 to 100)
Industry Rank
#16
Out of 18 tracked companies
Industry Standing
16.7%
Emerging player in 18-company market
Sentiment Score
-26%
Customer overall sentiment score
Average Rating
1.3
Star rating out of 5
Total Reviews
237
Last updated: 2025-01-29 13:25:34
Industry Comparison - Website Builders
CompanyRank
TrustScore
RatingSentimentReviews
Market Share
Pagecloud#1944.695%44
13.0%
Wix#2824.362%1,595
19.2%
Ucraft#3814.169%39
10.3%
SITE123#4814.165%67
10.2%
Webnode#5774.152%46
9.3%
Jimdo#6774.056%52
9.4%
Simvoly#7724.426%21
7.9%
Ghost#8723.654%13
8.3%
Duda#9653.246%33
7.1%
Shopify#10251.3-26%237
0.1%

In the Website Builders industry, Pagecloud leads with the highest trust score of 94%, performing 70.6% above average, while Weebly has the lowest trust score of 14%, 74.6% below the industry average. Pagecloud has the highest sentiment score of 95%, and Wix has the most customer feedback with 1,595 reviews.

Industry Average Rating
2.9
Industry Average Sentiment
22%
Industry Total Reviews
2,565

Shopify Trust Score

0
out of 100
Rating Score (40% weighted)1.3 / 5
Sentiment Score (60% weighted)-26%

TrustScore is a combination of 1 to 5 star rating (40% weighted) and -1 to 1 sentiment score (60% weighted) to provide an accurate and comprehensive measure of customer satisfaction. Learn more.

Shopify Sentiment Overview

Total Reviews
237
Positive
30%
71 reviews
Neutral
6%
14 reviews
Negative
64%
152 reviews
Shopify Customer Reviews

Shopify customers are most satisfied with Support (85%) and Performance (75%), while being most critical of Support (50%) and Performance (60%).

Reviews by Category

Positive Feedback

Support

Choose a reliable platform that prioritizes customer support and service.

Support

I hope shopify considers this feedback and maybe develops a platform to truly support artisans in the future.

Support

Kayla in shopify plus support said they d get me back in and i m sill waiting.

Negative Feedback

Support

Hours of frustrating interactions with their incompetent customer support yielded no solutions.

Support

Their support is one of the worst you ll encounter completely useless, providing no answers or help.

Support

Funds not released, customer support claim they escalate to relevant team and no single reply from the team after that.

Most Recent Shopify Reviews

Positive Reviews

WHAT IS SHOPIFY? Shopify is a company in where people can devolope their website and sell things on to them wheter ur own or dropship...

Talha khan

Shopify Backup Agents Help is Excellent. I had a problem with my Shopify store yesterday (Likely my fault) and Ren set up all of my...

Scifi

I have tried to use many other platforms but Shopify is the best. I've been using them for all my websites for about 3 years

Oscar Ferm

Negative Reviews

I’ve experienced the same issues that…. I’ve experienced the same issues that others are experiencing. Non existent customer service and the threats of non payment...

Jeremy Whitford

Hold funds for 120 days and not releasing. No reply from the team after escalation. They are scammers. Hold my funds for 120 days and...

Jay Silva

God help you if you need customer support. The website does a lot of things right, but gets a tremendous amount of things wrong. I'm...

Mantra Immortal

The sentiment analysis above has highlighted customer feedback at scale. The Shopify review below provides an expert take at the features that matter most to help you decide if this company is the right choice for you.

Company Overview

Industries

Ecommerce Platforms
Shopping Carts
Website Builders

Target Audience

Small business owners looking to establish an online presence
Established retailers seeking to expand into e-commerce
Entrepreneurs and startups launching new product lines

Unique Selling Points

Shopify's drag-and-drop website builder allows users to create professional-looking stores without coding skills.
The platform offers a vast app marketplace with over 6,000 apps for additional functionalities such as marketing, inventory management, and customer service.
Shopify's multichannel selling enables businesses to integrate with platforms like Amazon, Facebook, and Instagram for broader reach.
Pricing Plans
Basic Shopify
$39/monthly
Renews at $39/monthly
Free Trial
Shopify offers a 14-day free trial, but no refunds are provided for subscription fees.

The Basic Shopify plan is designed for new e-commerce businesses looking to establish an online presence. It includes essential features for building a store and managing sales.

Best For:
This plan is ideal for small businesses and startups looking to launch their first online store. It provides essential tools to start selling online without requiring advanced features.

What's Included

  • Online store with unlimited products
  • Two staff accounts
  • 24/7 customer support
  • Sales channels including social media integration
  • Manual order creation
  • Discount codes
  • Basic reports
  • Free SSL certificate

What's Not Included

  • Advanced reporting tools
  • Professional analytics
  • Lower transaction fees
  • Third-party calculated shipping rates

Hidden Costs

  • Transaction fees if not using Shopify Payments
  • Third-party app costs for additional features

Optional Add-ons

  • Email marketing apps
  • Advanced SEO tools

Payment & Billing

Payment Methods:
Credit cards
PayPal
Shopify Payments
Currencies:
USD
EUR
GBP
Billing Cycles:
Monthly
Annual

Free Extra Features

  • Free SSL certificate
  • Access to Shopify's app marketplace
Shopify
$105/monthly
Renews at $105/monthly
Free Trial
Shopify offers a 14-day free trial, but no refunds are provided for subscription fees.

The Shopify plan is tailored for growing businesses that need more advanced reporting and additional staff accounts. It offers features to scale operations effectively.

Best For:
This plan is best for growing e-commerce businesses that require advanced reporting and analytics to make informed decisions. It is suitable for businesses with moderate sales volumes.

What's Included

  • Five staff accounts
  • Professional reports
  • Lower transaction fees
  • Gift cards
  • Abandoned cart recovery
  • Unlimited products
  • 24/7 customer support
  • Multichannel selling

What's Not Included

  • Advanced customization options
  • Third-party calculated shipping rates
  • Dedicated account manager
  • Priority support

Hidden Costs

  • Transaction fees if not using Shopify Payments
  • Costs for premium themes

Optional Add-ons

  • Shipping apps
  • Premium themes

Payment & Billing

Payment Methods:
Credit cards
PayPal
Shopify Payments
Currencies:
USD
EUR
GBP
Billing Cycles:
Monthly
Annual

Free Extra Features

  • Gift card functionality
  • Abandoned cart recovery
Advanced Shopify
$399/monthly
Renews at $399/monthly
Free Trial
Shopify offers a 14-day free trial, but no refunds are provided for subscription fees.

The Advanced Shopify plan is designed for scaling businesses with high sales volumes. It includes advanced reporting tools and third-party calculated shipping rates.

Best For:
This plan is ideal for businesses with high sales volumes that require advanced analytics and shipping options. It is suitable for businesses scaling operations globally.

What's Included

  • 15 staff accounts
  • Advanced report builder
  • Third-party calculated shipping rates
  • Lower transaction fees
  • Unlimited products
  • 24/7 customer support
  • Customizable themes
  • Multichannel selling

What's Not Included

  • Dedicated account manager
  • Custom enterprise solutions
  • Priority support
  • Custom checkout options

Hidden Costs

  • Transaction fees if not using Shopify Payments
  • Costs for additional apps

Optional Add-ons

  • Advanced marketing apps
  • Custom integrations

Payment & Billing

Payment Methods:
Credit cards
PayPal
Shopify Payments
Currencies:
USD
EUR
GBP
Billing Cycles:
Monthly
Annual

Free Extra Features

  • Advanced report builder
  • Third-party calculated shipping rates

Shopify is a reliable choice for businesses aiming to grow their online presence. Its scalability and robust features make it a worthwhile investment for serious e-commerce ventures.

Total Cost Calculator
Pricing Plan
Cost Breakdown

Basic Shopify Plan

Monthly Cost$39/month

Total Cost over 3 Years

Year 1$468
Year 2$468
Year 3$468
Total after Year 1
$468
Total after Year 2
$936
Total after Year 3
$1,404

Optional Add-ons

  • Email marketing apps
  • Advanced SEO tools

Extra Costs not Included

  • Transaction fees if not using Shopify Payments
  • Third-party app costs for additional features
Explore Features

Feature Preferences

Select your feature requirements. Must-have features are essential for your needs, while nice-to-have features are beneficial but not critical.

Hold Ctrl (Windows) or Cmd (Mac) to select multiple features

Monthly Budget Range

Select your preferred budget range. This helps us find plans that fit your financial requirements.

Recommended Plans

Select features to get plan recommendations
Shopify Competitor Comparison

Select the features that are important to you. This will help us match competitors based on your needs.

Adjust how much you want to consider price in the comparison.

Features OnlyBalancedPrice Focused

Competitor Rankings

Wix
Best Match

Wix is a versatile website builder that offers e-commerce capabilities. It is known for its drag-and-drop editor and beginner-friendly interface.

Match Score: 0%
Wix's e-commerce plans are generally cheaper but lack the scalability and advanced tools of Shopify.
Key Differences: Wix is more focused on general website building and offers fewer advanced e-commerce features compared to Shopify.
When to Choose: Choose Wix if you need a simple website with basic e-commerce functionality.
When Not to Choose: Avoid Wix if you need advanced e-commerce tools and scalability.
BigCommerce

BigCommerce is a robust e-commerce platform offering advanced features for scaling businesses. It is a direct competitor to Shopify.

Match Score: 0%
BigCommerce pricing is similar to Shopify, but Shopify's app marketplace offers more flexibility.
Key Differences: BigCommerce includes more built-in features, reducing the need for third-party apps, but its interface is less user-friendly than Shopify's.
When to Choose: Choose BigCommerce if you need built-in features and support for high-volume sales.
When Not to Choose: Avoid BigCommerce if you prioritize ease of use and design flexibility.
Squarespace

Squarespace is a website builder known for its visually stunning templates and ease of use. It also offers e-commerce capabilities.

Match Score: 0%
Squarespace's e-commerce plans are cheaper, but they lack the advanced tools Shopify provides.
Key Differences: Squarespace is better suited for creatives and small businesses with a focus on design, while Shopify excels in e-commerce functionality.
When to Choose: Choose Squarespace if design aesthetics are your top priority.
When Not to Choose: Avoid Squarespace if you need advanced e-commerce tools and scalability.
User Feedback

Common Praise

Shopify's platform is incredibly user-friendly, even for beginners without technical skills.
The extensive app marketplace allows businesses to customize their stores with ease.
24/7 customer support is highly responsive and helpful in resolving issues.

Common Complaints

Transaction fees can be high if not using Shopify Payments.
Some advanced features require additional apps, which can increase costs.
Customization options are somewhat limited without coding knowledge.

Success Stories

A small clothing boutique scaled to a global audience using Shopify's multichannel selling and marketing tools.
An artisanal food company increased sales by 300% after integrating Shopify's abandoned cart recovery feature.
A startup beauty brand successfully launched its online store and achieved profitability within six months using Shopify's tools.

Potential Deal Breakers

High transaction fees for businesses not using Shopify Payments.
Limited design flexibility without hiring a developer.
Additional costs for apps and premium themes can add up quickly.
Final Verdict

Shopify Pros

  • User-friendly interface with drag-and-drop functionality.
  • Extensive app marketplace for additional features.
  • Multichannel selling capabilities for broader reach.
  • 24/7 customer support with responsive assistance.

Shopify Cons

  • High transaction fees if not using Shopify Payments.
  • Additional costs for apps and premium themes.
  • Limited design flexibility without coding knowledge.

Recommended For:

Not Recommended For:

Frequently Asked Questions