Square Reviews

Read unbiased Square reviews from 458 verified users to learn if this is the best choice for you. Square is currently ranked #1 in the ecommerce industry with an average star rating of 4.3 and a sentiment score of 61%. Keep reading to learn more.

Square logo
Square
Square provides businesses with tools to accept payments, track sales, and manage their operations, all from a single platform. Its solutions are widely used across various industries, including retail, restaurants, and professional services, to streamline operations and enhance customer experience.
Founded
2009
Location
San Francisco, United States
Industries
POS, Payment Processor, Ecommerce Software
Social Links
TrustScore
82
Excellent TrustScore (out of 0 to 100)
Industry Rank
#1
#1 out of 14 companies in this industry
Industry Standing
100.0%
Market leader outpacing 14 competitors
Sentiment Score
61%
Customer overall sentiment score
Average Rating
4.3
Star rating out of 5
Total Reviews
458
Last updated: 2025-01-30 07:55:49
Industry Comparison - Ecommerce
CompanyRank
TrustScore
RatingSentimentReviews
Market Share
Square#1824.361%458
21.0%
Magento#2733.656%22
12.7%
Ecwid#3723.556%37
12.7%
OpenCart#4663.635%41
10.7%
Big Cartel#5562.732%43
8.1%
PrestaShop#6512.520%33
6.2%
3dcart#7462.117%39
5.1%
Stripe#8392.1-7%517
9.3%
WooCommerce#9372.3-21%38
1.7%
Volusion#10311.2-2%38
0.7%

In the Ecommerce industry, Square leads with the highest trust score of 82%, performing 78.0% above average, while Shopify E-Commerce has the lowest trust score of 17%, 63.1% below the industry average. Square has the highest sentiment score of 61%, and PayPal has the most customer feedback with 1,001 reviews.

Industry Average Rating
2.3
Industry Average Sentiment
9%
Industry Total Reviews
2,891

Square Trust Score

0
out of 100
Rating Score (40% weighted)4.3 / 5
Sentiment Score (60% weighted)61%

TrustScore is a combination of 1 to 5 star rating (40% weighted) and -1 to 1 sentiment score (60% weighted) to provide an accurate and comprehensive measure of customer satisfaction. Learn more.

Square Sentiment Overview

Total Reviews
458
Positive
86%
394 reviews
Neutral
3%
14 reviews
Negative
11%
50 reviews
Square Customer Reviews

Square customers are most satisfied with Support (85%) and Value (70%), while being most critical of Support (48%).

Reviews by Category

Positive Feedback

Support

I have had continuous support with customer service, transparent communication and real world business resources with square.

Support

The help i received from square support the help i received from square support was prompt and effective.

Support

Edited to respond to square s response i have been attempting to contact support since yesterday morning and i am not getting any response.

Negative Feedback

Support

On top of it, there is no customer support around it.

Support

You will pay riduculous fees for all the transactions and for that you get no support.

Most Recent Square Reviews

Positive Reviews

Many useful resources! . I don’t have any complaints about Square. . every time I called customer service. . I wasn’t on hold for hours...

Strutt Your Mutt

Square has the best customer service…. Square has the best customer service and platform to do business. I appreciate the square loan for helping grow...

Najfahn Car Café

Square made it easy! . Square made it easy for me when starting my company and accept credit card payments as well as Apple Pay!

Chris S.

Negative Reviews

they have no care for anyone or their business. There is no one for you to talk with that can give you worthwhile information, they...

Talitha

First off square deactivated my account…. First off square deactivated my account without any reason and said they were holding my money for 90 days....

Molí Zone

A customer falsely disputed a charge…. A customer falsely disputed a charge and Square removed the funds from my bank account (not Square account, my...

Emily Hartnett

The sentiment analysis above has highlighted customer feedback at scale. The Square review below provides an expert take at the features that matter most to help you decide if this company is the right choice for you.

Company Overview

Industries

POS
Payment Processor
Ecommerce Software

Target Audience

Small business owners
Retail store managers
Restaurant operators

Unique Selling Points

Square offers an all-in-one solution for payment processing, inventory management, and eCommerce integration.
Its hardware devices, such as Square Readers and Terminals, are designed to be intuitive and easy to use.
The platform provides advanced analytics and reporting tools to help businesses make data-driven decisions.
Pricing Plans
Square Free
$0/none
Renews at $0/none
No Trial
Refunds are not applicable as there is no subscription fee.

Square's Free plan allows businesses to start accepting payments without any monthly fees. It is ideal for small businesses or startups that need basic payment processing tools.

Best For:
This plan is best for small businesses or startups that need basic payment processing and operational tools without a monthly subscription. It is ideal for those just starting out or operating on a tight budget.

What's Included

  • Basic point-of-sale system
  • Online store builder
  • Payment processing
  • Inventory management
  • Customer directory
  • Reporting and analytics
  • Email and SMS marketing tools
  • Access to Square Dashboard

What's Not Included

  • Advanced reporting features
  • Custom domain for online store
  • Premium customer support
  • Loyalty program integration

Hidden Costs

  • Standard transaction fees (2.6% + $0.10 per swipe)
  • Chargeback fees

Optional Add-ons

  • Custom domain ($12/month)
  • Loyalty program ($45/month)

Payment & Billing

Payment Methods:
Credit cards
Debit cards
Mobile payments
Currencies:
USD
CAD
AUD
Billing Cycles:
None (pay-as-you-go)

Free Extra Features

  • Free online store builder
  • Access to Square Dashboard
Square Plus
$60/monthly
Renews at $720/monthly
Free Trial
Refunds are available within 30 days for annual subscriptions.

Square Plus offers advanced features such as custom reporting, team management, and loyalty program integration. It is designed for growing businesses that require more robust tools.

Best For:
This plan is ideal for growing businesses that need advanced reporting, team management tools, and loyalty program integration. It is suitable for businesses with multiple employees or larger inventories.

What's Included

  • Everything in Free plan
  • Advanced reporting and analytics
  • Team management tools
  • Loyalty program integration
  • Custom permissions for employees
  • Advanced inventory management
  • Customizable online store
  • Priority customer support

What's Not Included

  • Custom API access
  • Third-party integrations
  • Dedicated account manager
  • Advanced marketing automation

Hidden Costs

  • Additional hardware costs
  • Advanced marketing tools

Optional Add-ons

  • Custom domain ($12/month)
  • Advanced marketing tools ($25/month)

Payment & Billing

Payment Methods:
Credit cards
Debit cards
Mobile payments
Currencies:
USD
CAD
AUD
Billing Cycles:
Monthly
Annual

Free Extra Features

  • Priority customer support
  • Advanced reporting tools
Square Premium
$299/monthly
Renews at $3588/monthly
No Trial
Refunds are available within 30 days for annual subscriptions.

Square Premium provides enterprise-level features, including API access, advanced integrations, and a dedicated account manager. It is tailored for larger businesses or enterprises with complex needs.

Best For:
This plan is best suited for large businesses or enterprises that require advanced integrations, custom API access, and dedicated support. It is ideal for companies with complex operational needs and larger budgets.

What's Included

  • Everything in Plus plan
  • Custom API access
  • Advanced third-party integrations
  • Dedicated account manager
  • Custom reporting dashboards
  • Advanced marketing automation
  • Unlimited team permissions
  • 24/7 premium support

What's Not Included

  • Hardware costs
  • Transaction fees
  • Custom API development
  • Third-party integration fees

Hidden Costs

  • Custom API development fees
  • Third-party integration costs

Optional Add-ons

  • Custom API development ($500+)
  • Advanced integrations ($200/month)

Payment & Billing

Payment Methods:
Credit cards
Debit cards
Mobile payments
Currencies:
USD
CAD
AUD
Billing Cycles:
Monthly
Annual

Free Extra Features

  • Dedicated account manager
  • 24/7 premium support

Square is a strong contender for small to medium-sized businesses seeking an easy-to-use and affordable solution. Its combination of hardware and software tools makes it a reliable choice for managing both online and in-person sales.

Total Cost Calculator
Pricing Plan
Cost Breakdown

Square Plus Plan

Monthly Cost$60/month

Total Cost over 3 Years

Year 1$720
Year 2$720
Year 3$720
Total after Year 1
$720
Total after Year 2
$1,440
Total after Year 3
$2,160

Optional Add-ons

  • Custom domain ($12/month)
  • Advanced marketing tools ($25/month)

Extra Costs not Included

  • Additional hardware costs
  • Advanced marketing tools
Explore Features

Feature Preferences

Select your feature requirements. Must-have features are essential for your needs, while nice-to-have features are beneficial but not critical.

Hold Ctrl (Windows) or Cmd (Mac) to select multiple features

Monthly Budget Range

Select your preferred budget range. This helps us find plans that fit your financial requirements.

Recommended Plans

Select features to get plan recommendations
Square Competitor Comparison

Select the features that are important to you. This will help us match competitors based on your needs.

Adjust how much you want to consider price in the comparison.

Features OnlyBalancedPrice Focused

Competitor Rankings

Shopify
Best Match

Shopify is a leading eCommerce platform that offers a wide range of tools for building and managing online stores. It is known for its extensive app marketplace and customizable themes.

Match Score: 0%
Shopify's plans start at $39/month, which is higher than Square's Free plan but comparable to Square Plus.
Key Differences: Shopify focuses primarily on eCommerce, while Square offers a more comprehensive suite of tools for both online and in-person sales.
When to Choose: Choose Shopify if your primary focus is building and managing an online store with advanced customization options.
When Not to Choose: Do not choose Shopify if you need an all-in-one solution for both online and in-person sales.
PayPal Zettle

PayPal Zettle is a payment processing solution that focuses on mobile point-of-sale systems for small businesses. It integrates seamlessly with PayPal's ecosystem.

Match Score: 0%
PayPal Zettle charges 2.29% + $0.09 per transaction, which is slightly lower than Square's fees.
Key Differences: PayPal Zettle is more focused on mobile payment solutions, while Square offers a broader range of tools for business management.
When to Choose: Choose PayPal Zettle if you are already using PayPal and need a simple mobile payment solution.
When Not to Choose: Do not choose PayPal Zettle if you need advanced business management tools.
Toast

Toast is a point-of-sale system specifically designed for restaurants and food service businesses. It offers features tailored to the unique needs of the hospitality industry.

Match Score: 0%
Toast's pricing starts at $69/month, which is higher than Square's Free plan but offers restaurant-specific features.
Key Differences: Toast specializes in restaurant management, while Square caters to a broader range of industries.
When to Choose: Choose Toast if you operate a restaurant and need industry-specific features like table management.
When Not to Choose: Do not choose Toast if you run a retail or service-based business.
User Feedback

Common Praise

Square's user-friendly interface makes it easy for businesses to set up and start accepting payments quickly.
The integration of hardware and software provides a seamless experience for both businesses and customers.
Square's reporting tools offer valuable insights that help businesses make informed decisions.

Common Complaints

Transaction fees can be high for businesses with large volumes.
Customer support response times can be slow during peak periods.
Limited customization options for the online store builder.

Success Stories

A small coffee shop increased its sales by 25% after implementing Square's loyalty program.
A boutique clothing store streamlined its inventory management and reduced stock discrepancies by 40%.
A food truck business expanded to three locations using Square's mobile point-of-sale system.

Potential Deal Breakers

High transaction fees for businesses with large sales volumes.
Limited scalability for businesses with highly complex needs.
Lack of advanced customization for enterprise-level users.
Final Verdict

Square Pros

  • User-friendly interface that requires minimal technical knowledge.
  • Comprehensive suite of tools for both online and in-person sales.
  • Affordable pricing with no monthly fees on the Free plan.
  • Robust reporting and analytics tools for data-driven decision-making.

Square Cons

  • High transaction fees for businesses with large sales volumes.
  • Limited customization options for advanced users.
  • Customer support response times can be slow during peak periods.

Recommended For:

Not Recommended For:

Frequently Asked Questions