Visual Web Optimizer Reviews
Read unbiased Visual Web Optimizer reviews from 37 verified users to discover if it's the best choice for you. Visual Web Optimizer is currently ranked #3 in the web analytics industry with an average star rating of 3.7 and sentiment score of 75%. Keep reading to learn more.
Visual Web Optimizer
VWO provides businesses with tools to test, analyze, and optimize their digital experiences, leading to increased conversions and user satisfaction. It is widely used for improving website performance, reducing bounce rates, and driving customer engagement across various industries.
Founded
2010
Location
New Delhi, India
Industries
E-commerce, SaaS, Web Analytics, User Testing
TrustScore
80
Excellent TrustScore (out of 0 to 100)
Industry Rank
#3
#3 out of 8 companies in this industry
Industry Standing
75.0%
Leading the pack in this 8-company market
Sentiment Score
75%
Customer overall sentiment score
Average Rating
3.7
Star rating out of 5
Total Reviews
37
Last updated: 2025-01-27 13:46:13
Industry Comparison - Web Analytics
| Company | Rank | TrustScore | Rating | Sentiment | Reviews | Market Share |
|---|---|---|---|---|---|---|
| Woopra | #1 | 93 | 5.0 | 78% | 6 | 16.8% |
| Clicky | #2 | 85 | 4.0 | 83% | 12 | 16.6% |
| Visual Web Optimizer | #3 | 80 | 3.7 | 75% | 37 | 22.0% |
| Plausible | #4 | 65 | 2.6 | 62% | 5 | 10.0% |
| Hotjar | #5 | 56 | 2.3 | 43% | 42 | 17.7% |
| Mixpanel | #6 | 50 | 3.0 | -0% | 12 | 7.4% |
| Amplitude | #7 | 34 | 1.9 | -18% | 43 | 11.8% |
| Matomo | #8 | 16 | 1.4 | -61% | 8 | -2.3% |
In the Web Analytics industry, Woopra leads with the highest trust score of 93%, performing 55.3% above average, while Matomo has the lowest trust score of 16%, 73.3% below the industry average. Clicky has the highest sentiment score of 83%, and Amplitude has the most customer feedback with 43 reviews.
Industry Average Rating
3.0
Industry Average Sentiment
33%
Industry Total Reviews
165
Visual Web Optimizer Trust Score
0
out of 100
Rating Score (40% weighted)3.7 / 5
Sentiment Score (60% weighted)75%
TrustScore is a combination of 1 to 5 star rating (40% weighted) and -1 to 1 sentiment score (60% weighted) to provide an accurate and comprehensive measure of customer satisfaction. Learn more.
Visual Web Optimizer Sentiment Overview
Total Reviews
37
Positive
92%
34 reviews
Neutral
0%
0 reviews
Negative
8%
3 reviews
Visual Web Optimizer Customer Reviews
Visual Web Optimizer customers are most satisfied with Support (82%) and Features (75%), while being most critical of .
Reviews by Category
Positive Feedback
Support
Besides, the support team is always available and willing to solve everything we need.
Support
Advanced tool with outstanding support i ve used vwo across two different companies and can t recommend it enough.
Value
could be better optimized for could be better optimized for non technical users who want a simpler workflow so they can get value from it right away.
Negative Feedback
Most Recent Visual Web Optimizer Reviews
Positive Reviews
All-in-One CRO Tool with Excellent Customer Support. I've been using VWO for our conversion rate optimization (CRO) efforts, and overall, I'm very impressed. One of...
Rasa
VWO is an excellent entry point to Experiments and Personalisation. After Google Optimize' sunsetting, VWO became my team's choice for Experiments and Personalization. Tool is...
Dennis
Great service, unparalleled support. We've been using VWO for a few years now, and compared to other tools on the market out there, I've found...
Francine Chong
Negative Reviews
One of the Best tool for Analysing Website. We worked on few UX changes on the website and wanted to monitor and track the conversions,...
Gopinadh Babu
Data Driven CRO tests deliver wrong…. Data Driven CRO tests deliver wrong Data. I did a simple splittest on Shopify. Product Page with Image Style...
Adnan Ribic
I was excited to purchase 3 months of…. I was excited to purchase 3 months of VWO but as a product manager, digital marketer, and...
Bryan Roper
The sentiment analysis above has highlighted customer feedback at scale. The Visual Web Optimizer review below provides an expert take at the features that matter most to help you decide if this company is the right choice for you.
Company Overview
Visual Web Optimizer (VWO) is an A/B testing and conversion optimization platform that empowers businesses to enhance their website performance through data-driven experimentation. Known for its user-friendly interface and robust features, VWO stands out in the competitive landscape by offering advanced heatmaps, session recordings, and AI-driven insights. Its innovative technologies, such as SmartStats Bayesian statistics engine, ensure accurate and reliable test results, making it a preferred choice for marketers and product teams worldwide.
Industries
E-commerce
SaaS
Web Analytics
User Testing
Target Audience
Digital marketers aiming to optimize conversion rates.
Product managers focused on improving user experience.
E-commerce businesses looking to enhance sales performance.
Unique Selling Points
SmartStats Bayesian engine ensures statistically reliable test results, reducing the risk of false positives.
Comprehensive heatmaps and session recordings provide deep insights into user behavior.
Seamless integrations with popular tools like Google Analytics, HubSpot, and Salesforce enhance workflow efficiency.
Pricing Plans
| Plan Details | VWO Testing $199/monthly Renews at $199/monthly This plan is designed for businesses focused on A/B testing and experimentation to improve website performance. It includes robust testing capabilities with advanced targeting and segmentation options... Best For: This plan is ideal for small to medium-sized businesses and digital marketers who want to focus on A/B testing and improving website performance. It is also suitable for teams with basic optimization needs. Free Trial Refunds are not offered, but users can cancel their subscription at any time. | VWO FullStack $499/monthly Renews at $499/monthly This plan is tailored for developers and product teams who want to run server-side experiments and optimize across multiple digital touchpoints. Best For: This plan is best for developers, product managers, and engineering teams who want to run server-side experiments and optimize applications across platforms. It is ideal for organizations with complex digital ecosystems. Free Trial Refunds are not offered, but users can cancel their subscription at any time. |
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| Payment & Billing | Payment Methods: Credit card PayPal Bank transfer Currencies: USD EUR INR Billing Cycles: Monthly Annual | Payment Methods: Credit card PayPal Bank transfer Currencies: USD EUR INR Billing Cycles: Monthly Annual |
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VWO Testing
$199/monthly
Renews at $199/monthly
Free Trial
Refunds are not offered, but users can cancel their subscription at any time.
This plan is designed for businesses focused on A/B testing and experimentation to improve website performance. It includes robust testing capabilities with advanced targeting and segmentation options...
Best For:
This plan is ideal for small to medium-sized businesses and digital marketers who want to focus on A/B testing and improving website performance. It is also suitable for teams with basic optimization needs.
What's Included
- A/B testing
- Multivariate testing
- Split URL testing
- Heatmaps
- Session recordings
- Advanced targeting options
- Real-time reporting
- SmartStats Bayesian engine
What's Not Included
- Personalization features
- Advanced funnel analysis
- Dedicated account manager
- Priority customer support
Hidden Costs
- Custom integrations may incur additional charges
- Overage fees for exceeding visitor limits
Payment & Billing
Payment Methods:
Credit card
PayPal
Bank transfer
Currencies:
USD
EUR
INR
Billing Cycles:
Monthly
Annual
Free Extra Features
- Basic onboarding support
- Access to VWO Academy resources
VWO FullStack
$499/monthly
Renews at $499/monthly
Free Trial
Refunds are not offered, but users can cancel their subscription at any time.
This plan is tailored for developers and product teams who want to run server-side experiments and optimize across multiple digital touchpoints.
Best For:
This plan is best for developers, product managers, and engineering teams who want to run server-side experiments and optimize applications across platforms. It is ideal for organizations with complex digital ecosystems.
What's Included
- Server-side testing
- Feature flagging
- Cross-platform experimentation
- API integrations
- Real-time analytics
- Event tracking
- SmartStats Bayesian engine
- Role-based access control
What's Not Included
- Visual editor for A/B tests
- Client-side testing tools
- Dedicated account manager
- Priority customer support
Hidden Costs
- Custom API usage fees
- Additional server-side event costs
Payment & Billing
Payment Methods:
Credit card
PayPal
Bank transfer
Currencies:
USD
EUR
INR
Billing Cycles:
Monthly
Annual
Free Extra Features
- Access to developer documentation
- Basic onboarding support
VWO is a highly recommended platform for businesses seeking to improve their digital performance through testing and optimization. However, smaller businesses or those with basic needs may find more value in alternative tools like Google Optimize or Crazy Egg.
Total Cost Calculator
Pricing Plan
Cost Breakdown
VWO Testing Plan
Monthly Cost$199/month
Total Cost over 3 Years
Year 1$2,388
Year 2$2,388
Year 3$2,388
Total after Year 1
$2,388
Total after Year 2
$4,776
Total after Year 3
$7,164
Optional Add-ons
- Custom integrations
- Additional visitor capacity
Extra Costs not Included
- Custom integrations may incur additional charges
- Overage fees for exceeding visitor limits
Explore Features
Feature Preferences
Select your feature requirements. Must-have features are essential for your needs, while nice-to-have features are beneficial but not critical.
Hold Ctrl (Windows) or Cmd (Mac) to select multiple features
Monthly Budget Range
Select your preferred budget range. This helps us find plans that fit your financial requirements.
Recommended Plans
Select features to get plan recommendations
Visual Web Optimizer Competitor Comparison
Select the features that are important to you. This will help us match competitors based on your needs.
Adjust how much you want to consider price in the comparison.
Features OnlyBalancedPrice Focused
Competitor Rankings
OptimizelyBest Match
Optimizely is a leading experimentation platform offering robust A/B testing, personalization, and server-side testing capabilities.
Match Score: 0%
Optimizely's pricing is higher than VWO, making it more suitable for large enterprises.
Key Differences: Optimizely focuses heavily on enterprise-level solutions and offers more advanced personalization features compared to VWO.
When to Choose: Choose Optimizely for enterprise-level needs and advanced personalization.
When Not to Choose: Avoid Optimizely if you are a small business with a limited budget.
Google Optimize
Google Optimize is a free A/B testing tool integrated with Google Analytics, making it ideal for small businesses.
Match Score: 0%
Google Optimize is free, but its features are limited compared to VWO's paid plans.
Key Differences: Google Optimize lacks advanced features like heatmaps and session recordings, which VWO offers.
When to Choose: Choose Google Optimize for basic A/B testing with tight budgets.
When Not to Choose: Avoid Google Optimize if you need advanced analytics and testing features.
Crazy Egg
Crazy Egg specializes in heatmaps, session recordings, and user behavior analytics, making it a strong competitor to VWO.
Match Score: 0%
Crazy Egg's pricing is more affordable for small businesses compared to VWO.
Key Differences: Crazy Egg focuses more on visual analytics, while VWO offers a broader range of optimization tools.
When to Choose: Choose Crazy Egg if you need detailed heatmaps and session recordings at a lower cost.
When Not to Choose: Avoid Crazy Egg if you require comprehensive A/B testing and optimization tools.
User Feedback
Signup Process Difficulty
Moderate
Time: Setting up an account and first experiment typically takes 30-60 minutes, depending on complexity.
Required Technical Knowledge: Basic understanding of website analytics and A/B testing is recommended. Advanced configurations may require developer support.
01
Visit the VWO website and click on 'Get Started'.
02
Choose a plan and create an account.
03
Set up your first experiment using the guided tutorial.
Watch Out For
Understanding statistical significance for tests.
Configuring advanced targeting options.
Integrating with third-party tools.
Common Praise
The platform's SmartStats Bayesian engine ensures accurate and reliable test results.
Heatmaps and session recordings provide valuable insights into user behavior.
The interface is intuitive and easy to use, even for beginners.
Common Complaints
The pricing structure can be expensive for small businesses.
Limited customer support options for lower-tier plans.
Some users report a steep learning curve for advanced features.
Success Stories
An e-commerce company increased its conversion rate by 25% after using VWO's A/B testing tools.
A SaaS business optimized its onboarding flow, reducing churn by 15%.
A travel company improved its booking process, leading to a 20% increase in completed transactions.
Potential Deal Breakers
High costs for advanced plans make it inaccessible for startups.
Limited support for non-technical users in lower-tier plans.
Some integrations require additional fees or custom development.
Final Verdict
Visual Web Optimizer is a powerful platform for businesses looking to optimize their digital experiences through A/B testing, heatmaps, and session recordings. Its intuitive interface and advanced analytics make it a top choice for marketers and product teams. However, its pricing may be a barrier for smaller businesses.
Visual Web Optimizer Pros
- Comprehensive A/B testing and experimentation tools.
- Advanced heatmaps and session recordings for user behavior analysis.
- Seamless integrations with popular tools like Google Analytics and Salesforce.
- SmartStats Bayesian engine ensures accurate test results.
Visual Web Optimizer Cons
- High pricing for advanced plans.
- Limited customer support for lower-tier plans.
- Steep learning curve for some advanced features.
Recommended For:
VWO is ideal for medium to large businesses, digital marketers, and product teams focused on conversion rate optimization and user experience improvement.
Not Recommended For:
VWO may not be suitable for startups or small businesses with limited budgets. It is also less ideal for users with no technical knowledge who require extensive support.
VWO is a highly recommended platform for businesses seeking to improve their digital performance through testing and optimization. However, smaller businesses or those with basic needs may find more value in alternative tools like Google Optimize or Crazy Egg.
Frequently Asked Questions