Wix Reviews

Read unbiased Wix reviews from 1,595 verified users to discover if it's the best choice for you. Wix is currently ranked #2 in the website builders industry with an average star rating of 4.3 and sentiment score of 62%. Keep reading to learn more.

Wix logo
Wix
Wix provides an intuitive platform for creating professional websites without requiring coding skills. Its versatility allows users to build anything from personal blogs to e-commerce stores, catering to diverse industries and use cases.
Founded
2006
Location
Tel Aviv, Israel
Industries
Website Builders, Ecommerce Platforms, Web Development
Social Links
TrustScore
82
Excellent TrustScore (out of 0 to 100)
Industry Rank
#2
#2 out of 18 companies in this industry
Industry Standing
94.4%
Top performer among 18 companies
Sentiment Score
62%
Customer overall sentiment score
Average Rating
4.3
Star rating out of 5
Total Reviews
1,595
Last updated: 2025-01-26 19:57:16
Industry Comparison - Website Builders
CompanyRank
TrustScore
RatingSentimentReviews
Market Share
Pagecloud#1944.695%44
13.0%
Wix#2824.362%1,595
19.2%
Ucraft#3814.169%39
10.3%
SITE123#4814.165%67
10.2%
Webnode#5774.152%46
9.3%
Jimdo#6774.056%52
9.4%
Simvoly#7724.426%21
7.9%
Ghost#8723.654%13
8.3%
Duda#9653.246%33
7.1%
Carrd#10613.231%35
6.1%

In the Website Builders industry, Pagecloud leads with the highest trust score of 94%, performing 70.6% above average, while Weebly has the lowest trust score of 14%, 74.6% below the industry average. Pagecloud has the highest sentiment score of 95%, and Wix has the most customer feedback with 1,595 reviews.

Industry Average Rating
2.9
Industry Average Sentiment
22%
Industry Total Reviews
2,565

Wix Trust Score

0
out of 100
Rating Score (40% weighted)4.3 / 5
Sentiment Score (60% weighted)62%

TrustScore is a combination of 1 to 5 star rating (40% weighted) and -1 to 1 sentiment score (60% weighted) to provide an accurate and comprehensive measure of customer satisfaction. Learn more.

Wix Sentiment Overview

Total Reviews
1,595
Positive
84%
1,340 reviews
Neutral
4%
64 reviews
Negative
12%
191 reviews
Wix Customer Reviews

Wix customers are most satisfied with Support (85%) and Performance (65%), while being most critical of Support (50%) and Features (60%).

Reviews by Category

Positive Feedback

Support

Greatful and helpful team and very greatful and helpful team and support

Support

Great customer service i had an excellent experience with wix customer service, thanks to maybar s outstanding support.

Support

Best tech support ever i have really enjoyed using wix.

Negative Feedback

Support

You are left in the dark with absolutely no professional support regarding your money.

Support

Awful customer service and misleading wording on their plans zero refunds worst small print and customer support ever.

Support

Wix does not support their customers wix does not support their customers.

Most Recent Wix Reviews

Positive Reviews

his exceptional customer service went far beyond simply resolving a technical issue. His empathy and genuine support provided me with immense comfort and relief. His...

Valued Wix User

Great website tool and customer service! . I have used WIX for my website for many years. A very easy to understand tool to build...

Ronald

Wix. Nice Blend of Simplicity and Customization. Wix is an excellent website builder. I like that the platform supports various features like e-commerce, blogging, SEO...

Stela

Negative Reviews

Wix is blackmailing me? ! . After many years of Wix hosting my websites (plural) on Premium (yes, I'm paying for the 'privilege'), they've decided...

Maria

Not the best Customer Support. Very deceptive practices with this company. Be wary of their subscriptive practices. After the initial plan ends they double the...

Charles

Only reason I gave 2 stars is because…. Only reason I gave 2 stars is because the refund for my package free trial was refunded...

Congo Beat

The sentiment analysis above has highlighted customer feedback at scale. The Wix review below provides an expert take at the features that matter most to help you decide if this company is the right choice for you.

Company Overview

Wix is a leading website builder platform that has established itself as a dominant player in the market with over 200 million users worldwide. It offers a user-friendly drag-and-drop editor, advanced design capabilities, and a wide range of templates, making it accessible for both beginners and professionals. The platform also integrates unique technologies like Wix ADI (Artificial Design Intelligence) and Velo by Wix for advanced web development, setting it apart from competitors.

Industries

Website Builders
Ecommerce Platforms
Web Development

Target Audience

Small business owners looking to establish an online presence
Freelancers and creative professionals needing portfolio websites
E-commerce entrepreneurs seeking an easy-to-manage online store

Unique Selling Points

Wix ADI leverages artificial intelligence to create personalized website designs instantly.
The platform offers over 800 customizable templates tailored to various industries and needs.
Velo by Wix provides developers with tools to create advanced web applications using JavaScript and APIs.
Pricing Plans
Combo
$16/monthly
Renews at $192/monthly
No Trial
14-day money-back guarantee on all premium plans.

The Combo plan is ideal for personal use, offering an ad-free experience and a free custom domain for one year. It provides sufficient resources for small websites or portfolios.

Best For:
This plan is perfect for individuals looking to create a personal website or blog with minimal resource requirements. It is especially suitable for users who prioritize an ad-free experience and a custom domain.

What's Included

  • 2GB bandwidth
  • 3GB storage
  • Free custom domain for 1 year
  • Remove Wix ads
  • SSL certificate
  • 24/7 customer support
  • Access to all templates
  • Basic analytics tools

What's Not Included

  • E-commerce functionality
  • Advanced marketing tools
  • Unlimited bandwidth
  • Priority customer support

Hidden Costs

  • Domain renewal after the first year
  • Additional storage upgrades

Payment & Billing

Payment Methods:
Credit Card
PayPal
Currencies:
USD
EUR
GBP
Billing Cycles:
Monthly
Annual

Free Extra Features

  • Free SSL certificate
  • Access to Wix's extensive template library
Unlimited
$22/monthly
Renews at $264/monthly
No Trial
14-day money-back guarantee on all premium plans.

The Unlimited plan is designed for entrepreneurs and freelancers who require more resources and advanced tools for growing their online presence.

Best For:
This plan is ideal for freelancers, bloggers, and small businesses that need unlimited bandwidth and more storage for growing their online presence. It is also suitable for users who want access to advanced visitor analytics.

What's Included

  • Unlimited bandwidth
  • 10GB storage
  • Free custom domain for 1 year
  • Remove Wix ads
  • SSL certificate
  • Site Booster app
  • Visitor Analytics app
  • Priority customer support

What's Not Included

  • E-commerce capabilities
  • Advanced SEO tools
  • Custom code integration
  • Third-party app integrations

Hidden Costs

  • Domain renewal after the first year
  • Professional email costs

Payment & Billing

Payment Methods:
Credit Card
PayPal
Currencies:
USD
EUR
GBP
Billing Cycles:
Monthly
Annual

Free Extra Features

  • Free SSL certificate
  • Access to premium apps like Site Booster and Visitor Analytics
Business Basic
$27/monthly
Renews at $324/monthly
No Trial
14-day money-back guarantee on all premium plans.

The Business Basic plan is tailored for e-commerce users, offering essential tools to sell products online and accept payments.

Best For:
This plan is best for small to medium-sized businesses looking to sell products or services online. It is a great starting point for users new to e-commerce.

What's Included

  • 20GB storage
  • Unlimited bandwidth
  • Free custom domain for 1 year
  • Remove Wix ads
  • SSL certificate
  • Accept online payments
  • Sell unlimited products
  • Abandoned cart recovery

What's Not Included

  • Advanced marketing integrations
  • Priority customer support
  • Third-party app integrations
  • Custom reporting tools

Hidden Costs

  • Transaction fees for some payment gateways
  • Additional storage upgrades

Payment & Billing

Payment Methods:
Credit Card
PayPal
Currencies:
USD
EUR
GBP
Billing Cycles:
Monthly
Annual

Free Extra Features

  • Free SSL certificate
  • Access to e-commerce-specific tools like abandoned cart recovery
Business Unlimited
$32/monthly
Renews at $384/monthly
No Trial
14-day money-back guarantee on all premium plans.

The Business Unlimited plan is designed for growing e-commerce businesses, offering advanced tools like subscription selling and multi-currency support.

Best For:
This plan is ideal for e-commerce businesses looking to scale their operations with advanced tools like subscription selling and multi-currency support. It is perfect for users who want to expand their reach globally.

What's Included

  • 35GB storage
  • Unlimited bandwidth
  • Free custom domain for 1 year
  • Remove Wix ads
  • SSL certificate
  • Accept online payments
  • Sell subscriptions
  • Multi-currency support

What's Not Included

  • Custom reporting tools
  • Third-party app integrations
  • Advanced CRM features
  • Priority customer support

Hidden Costs

  • Transaction fees for some payment gateways
  • Professional email costs

Payment & Billing

Payment Methods:
Credit Card
PayPal
Currencies:
USD
EUR
GBP
Billing Cycles:
Monthly
Annual

Free Extra Features

  • Free SSL certificate
  • Access to advanced e-commerce tools like multi-currency support

Wix is a great option for individuals and small businesses looking for an affordable and easy-to-use website builder. However, users with advanced needs or scalability concerns should explore alternative platforms tailored to their requirements.

Total Cost Calculator
Pricing Plan
Cost Breakdown

Combo Plan

Monthly Cost$16/month

Total Cost over 3 Years

Year 1$192
Year 2$192
Year 3$192
Total after Year 1
$192
Total after Year 2
$384
Total after Year 3
$576

Optional Add-ons

  • Professional email ($6/month)
  • Additional storage ($2/month)

Extra Costs not Included

  • Domain renewal after the first year
  • Additional storage upgrades
Explore Features

Feature Preferences

Select your feature requirements. Must-have features are essential for your needs, while nice-to-have features are beneficial but not critical.

Hold Ctrl (Windows) or Cmd (Mac) to select multiple features

Monthly Budget Range

Select your preferred budget range. This helps us find plans that fit your financial requirements.

Recommended Plans

Select features to get plan recommendations
Wix Competitor Comparison

Select the features that are important to you. This will help us match competitors based on your needs.

Adjust how much you want to consider price in the comparison.

Features OnlyBalancedPrice Focused

Competitor Rankings

Squarespace
Best Match

Squarespace is a website builder known for its sleek, modern templates and robust blogging features. It is often favored by creative professionals and small businesses.

Match Score: 0%
Squarespace's pricing starts at $16/month, which is comparable to Wix's Combo plan.
Key Differences: Squarespace offers more polished templates but lacks the flexibility of Wix's drag-and-drop editor. It also has fewer third-party integrations compared to Wix.
When to Choose: Choose Squarespace if you prioritize aesthetic design and need robust blogging features.
When Not to Choose: Avoid Squarespace if you need a free plan or extensive third-party integrations.
Weebly

Weebly is a beginner-friendly website builder that focuses on simplicity and ease of use. It is particularly popular among small businesses and e-commerce users.

Match Score: 0%
Weebly's pricing starts at $6/month, making it a more budget-friendly option than Wix.
Key Differences: Weebly is more affordable but lacks the advanced design flexibility and features offered by Wix. It also has fewer templates and customization options.
When to Choose: Choose Weebly if you are on a tight budget and need a simple, easy-to-use platform.
When Not to Choose: Avoid Weebly if you require advanced design features or a wide range of templates.
Shopify

Shopify is a dedicated e-commerce platform designed for businesses that want to sell products online. It offers powerful tools for managing inventory, payments, and shipping.

Match Score: 0%
Shopify's basic plan starts at $29/month, which is slightly higher than Wix's Business Basic plan.
Key Differences: Shopify is more focused on e-commerce, while Wix provides a broader range of website-building options. Shopify's pricing is higher, but it includes specialized tools for online stores.
When to Choose: Choose Shopify if your primary focus is building and managing an online store.
When Not to Choose: Avoid Shopify if you need a general-purpose website builder or are on a tight budget.
User Feedback

Common Praise

The drag-and-drop editor is extremely intuitive, making website creation accessible to non-technical users.
The wide variety of templates available ensures that users can find a design that fits their specific industry or style.
Wix's customer support is responsive and available 24/7, providing assistance whenever needed.

Common Complaints

Users have reported slow loading speeds for websites with heavy content or media.
The free plan includes intrusive Wix ads, which may not be suitable for professional use.
Some advanced features, like custom code integration, are only available on higher-tier plans.

Success Stories

A freelance graphic designer used Wix to create a professional portfolio, attracting high-paying clients within weeks.
A small bakery launched an online store with Wix's e-commerce tools, increasing their sales by 40% in the first month.
An independent musician created a Wix website to showcase their work, leading to a record deal after gaining significant online exposure.

Potential Deal Breakers

The inability to switch templates after publishing a website can be limiting for users who want to redesign.
Limited scalability for larger businesses with complex needs.
Higher-tier plans can become expensive for small businesses on a tight budget.
Final Verdict

Wix is a versatile and user-friendly website builder that caters to a wide range of users, from beginners to professionals. Its drag-and-drop editor and extensive template library make it easy to create visually appealing websites without coding. While it excels in design flexibility and ease of use, it may not be the best option for larger businesses with complex needs.

Wix Pros

  • Intuitive drag-and-drop editor that requires no coding skills.
  • Extensive library of over 800 customizable templates.
  • Advanced tools like Wix ADI and Velo for users with specific needs.
  • Affordable pricing plans with a free option for basic websites.

Wix Cons

  • Limited scalability for larger businesses with complex requirements.
  • Free plan includes intrusive ads, which may not be suitable for professional use.
  • Template switching is not allowed after publishing a website.

Recommended For:

Wix is ideal for small business owners, freelancers, and individuals looking for an affordable and easy-to-use platform to build their online presence. It is particularly well-suited for creative professionals and e-commerce entrepreneurs.

Not Recommended For:

Wix may not be the best choice for large enterprises or businesses requiring highly customized and scalable solutions. It is also less suitable for users who need advanced SEO tools or extensive third-party integrations.

Wix is a great option for individuals and small businesses looking for an affordable and easy-to-use website builder. However, users with advanced needs or scalability concerns should explore alternative platforms tailored to their requirements.

Frequently Asked Questions