Twitter has had an exciting year. On October 27, 2022, after months of controversy and back-and-forth, billionaire Elon Musk finally purchased the platform for a cool $44 billion and took control of the company with a majority share of 9.1%.
A storm of high-profile layoffs followed as Elon sacked all the top Twitter Execs and laid off approximately 50% of all staff.
Elon then introduced an $8 charge for getting that elusive blue tick next to your name and held a poll on whether or not to allow Trump back on the platform (the consensus was “yes”).
Elon also un-banned, then promptly re-banned Ye (formally known as Kanye West), and controversially banned individuals who criticized his approach.
In July 2023, Musk announced that Twitter would be rebranded to X and that the bird logo would be retired.
It’s been a lot. Despite all this, Twitter is still a strong platform with 368.4 million users, and it’s not going anywhere anytime soon. So, let’s take a look at the platform’s statistics and facts for 2024.
General Twitter Statistics & Facts
First, we’ll cover general Twitter statistics and facts for 2024.
Key takeaways:
- There are only 65 million Twitter users in the United States, compared to 356 million in the rest of the world. However, they account for over 50% of Twitter’s revenue in 2023.
- Twitter has over 225 million daily active users as of 2023, which is a drop of 11.6% since Elon Musk acquired the company.
- There are 108.55 million Twitter users in the United States as of 2023. The second highest is Japan, with 74.1 million users.
How many Twitter accounts are there in 2024? There are a total of 1.3 billion Twitter accounts, but only 237.8 million are active users.
There are 108.55 million Twitter users in the United States as of 2023. The second highest is Japan, with 74.1 million users.
In 2023, Twitter’s number of monetizable daily active users (mDAUs) reached 268 million. The social networking and microblogging site had 211 million mDAUs in the third quarter of 2021.
The United States accounts for over 50% of Twitter’s revenue, sitting at $1.75 billion in 2023, compared to only $1.65 billion worldwide in 2023.
Twitter’s revenue in 2023 was $3.4 billion, which was 22% less than the $4.4 billion in 2022, and 32% less than the $5 billion in 2021.
500 million tweets are published each day. 350,000 tweets are posted every minute.
Every year, around 200 billion tweets are posted.
In terms of users, Twitter is the 12th most popular social media platform in the world. The top five social media platforms by daily users are Facebook, YouTube, WhatsApp, Instagram, and WeChat.
The most popular tweet of all time (as of December 2022) was the announcement of Chadwick Boseman’s passing. It garnered 7.1 million likes.
Three years, two months, and one day passed between the first and the billionth tweet.
In 2023, 😂 Crying with laughter, 🤣 Rolling on the floor laughing, and ❤️ Red heart was the most widely used emojis on Twitter.
More than one in five (21.54%) tweets include an Emoji
Twitter User Statistics & Facts
How do people use Twitter? Here is a collection of Twitter usage statistics for 2024.
Key takeaways:
- In January 2024, SpaceX, Tesla, and X CEO Elon Musk had 156.9 million followers, followed by the former US president Barack Obama 132 million followers), and Justin Bieber 131 million followers.
- 80% of all Twitter accounts have less than ten followers.
- For US adults, the average daily time spent on Twitter in 2023 was 30.46 minutes.
The average Twitter user has 707 followers. However, this average is grossly inflated due to popular figures having tens of millions of followers.
80% of all Twitter accounts have less than ten followers.
391 million Twitter accounts have no followers at all.
For US adults, the average daily time spent on Twitter in 2023 is 30.4 minutes.
Twitter estimates that around 11% of its accounts are actually bots.
The most-liked tweet in 2023 was from Elon Musk himself. His meme tweet, “People who have Twitter but never post anything” achieved 1.5 million likes
83% of the world’s leaders are on Twitter.
The most influential world leader on Twitter is India’s Prime Minister Narendra Modi, followed by US President Joe Biden and Turkey’s President Recep Tayyip Erdoğan.
Journalists make up 24.6% of verified Twitter accounts.
Between October 27 – November 1, 2022, 877,000 accounts were deactivated, and 497,000 were suspended. This accounts for 1.3 million lost Twitter profiles in the days that Elon Musk took over the company.
55% of Americans say that they regularly get news from Twitter. This makes it the most popular platform for sourcing current events.
80% of active Twitter users access the site via mobile.
People watch 2 billion videos on Twitter every day.
70.4% of Twitter users are male compared to just 29.6% female.
Twitter Demographic Statistics & Facts
This is a collection of Twitter demographic statistics and facts for 2024
Key takeaways:
- 72.7% of all users on Twitter were male, while 27.3% were female.
- 23% of teens claim they never use Twitter in 2023. This is compared with 33% in 2014 -2015.
- 80% of all Twitter activity takes place on a mobile device.
72.7% of all users on Twitter were male, while 27.3% were female.
7.8% of all people aged 13 and above worldwide use Twitter in 2022.
Most Twitter users are aged between 25-34, followed by the 35-46 age bracket. The platform is used least by 13 – 17-year-olds (you can find this age group on TikTok).
Twitter says that 80% of its users are “affluent millennials.”
23% of teens claim they never use Twitter in 2022. This is compared with 33% in 2014 -2015.
Globally, Twitter has seen its user base grow, particularly in Western Europe, where it increased by 3.8%. However, Central and Eastern Europeans are less enamored with the platform, where its user base shrank by 7%. Users also decreased in North America by 0.5%.
Only 12% of Americans who make under 30k a year use Twitter. 29% of Americans making $30,000-$49,999 per year use the platform along with 34% of Americans who make 75k or more.
Informative, relevant, and engaging are the top three preferred types of tweets. Users like creative, inspirational, and personable tweets the least.
80% of all Twitter activity takes place on a mobile device.
Only 8% of women and 10% of men had a “very favorable” impression of Twitter. 2% of men and 4% of women had never heard of the platform.
Twitter saw 7.6 million global installs in the 12 days following Elon Musk’s acquisition. This is an increase from 6.3 million installs in the previous 12-day period.
In the US, 52% of Twitter users access the platform every day, 84% access the network weekly, and 96% use the platform monthly.
79% of Twitter accounts are held outside of the United States.
On November 5, 2022, the Twitter app saw a dramatic increase in negative ratings as 119 one-star iOS reviews were added. This is the most the app has seen in a single day.
US-based adults aged 50 and older produce 78% of all political tweets. And Democrats are more likely than Republicans to use Twitter.
Around half of U.S. adults who use Twitter (49%) post fewer than five tweets per month.
The CIA reads up to 5 million tweets a day.
Twitter Marketing Statistics & Facts
Finally, let’s discover the 2024 marketing statistics for Twitter.
Key takeaways:
- Twitter’s potential advertising reach is roughly 544 million
- 35.67% of B2B businesses use Twitter as their marketing tool, and 92% of companies tweet more than once a day
- 3% of people on Twitter are more likely to be the first to buy new products
Twitter’s potential advertising reach is roughly 544 million.
According to eMarketer, nearly 66% of businesses with 100 or more employees have a Twitter account.
77% of Twitter users feel more positive about brands that are community- and society-focused.
Twitter’s revenue in 2023 was $3.4 billion, which was 22% less than the $4.4 billion in 2022, and 32% less than the $5 billion in 2021.
Twitter serves more than 2 billion search queries daily, according to recent developer job postings.
Twitter has one of the lowest CPC (cost per mille) for its ads, with an average of $6.46, and engagement rates for ads can be as high as 1-3%. This is way higher than Facebook’s average engagement rate of 0.119%
35.67% of B2B businesses use Twitter as their marketing tool and 92% of companies tweet more than once a day.
On average, there are 160 million ads shown on Twitter daily, and ads with no hashtags received 23% more engagement.
40% of Twitter users reported purchasing something after seeing it on Twitter.
53% of people on Twitter are more likely to be the first to buy new products, and users spend 26% more time viewing ads on Twitter than on other social media platforms
About Author
Matt Ahlgren
Mathias Ahlgren is the CEO and founder of Website Rating, steering a global team of editors and writers. He holds a master's in information science and management. His career pivoted to SEO after early web development experiences during university. With over 15 years in SEO, digital marketing, and web developmens. His focus also includes website security, evidenced by a certificate in Cyber Security. This diverse expertise underpins his leadership at Website Rating.
WSR Team
The "WSR Team" is the collective group of expert editors and writers specializing in technology, internet security, digital marketing, and web development. Passionate about the digital realm, they produce well-researched, insightful, and accessible content. Their commitment to accuracy and clarity makes Website Rating a trusted resource for staying informed in the dynamic digital world.
Lindsay Liedke
Lindsay is the Chief Editor at Website Rating, she plays a pivotal role in shaping the site's content. She leads a dedicated team of editors and technical writers, focusing on areas such as productivity, online learning, and AI writing. Her expertise ensures the delivery of insightful and authoritative content in these evolving fields.